Edgard Eeckman's speech on crisis communication for the workshop of the "Belgische Vereniging van Ziekenhuizen" (Belgian Association of Hospitals) "Health, Hospitals and Media" on 13 June 2013 in Brussels.
firstname.lastname@example.org 10Objectives,strategy, filosophyComm. objectives, strategy,target groups, messagesAction planTiming, budgetActionLong term communication 2
➠ Building up a credibility buffer11Long term communication 3
12AuthenticityLong term comCom culturePreparationCrisis com management(Crisis) communication culture
(Crisis) communication culturel Management engagementl Risk analysisl Mappingl Prepare for the worst situationl Crisis prevention: legal advisor +ombudsman + monitoringl A crisis as an opportunity13
14AuthenticityLong term comCom culturePreparationCrisis com managementCrisis communication preparation
Crisis communication preparationl Link between crisismanagement and crisiscommunication managementl Crisis communication manuall Crisis communication teaml Q & A + Statementsl Crisis(communication) exercisesl Trainingl Have (digital) communication tools ready15