WHAT IS
STAKEHOLDER INTELLIGENCE?
STAKEHOLDER INTELLIGENCE SOLUTIONS
BOARD INTELLIGENCE
Business KPIs +
Issues Heat Map + Long-Range Analysis
At Fugașin & Partners we analyse millions of
unstructured data from alternative sources
to help you take better decisions.
We provide media, reputation, risk, ESG and
board intelligence so that our clients are able
to answer a wide range of business questions.
From strategical to tactical.
Social networks and the digitalisation of the media
have given stakeholders and activists a voice and
ubiquitous sharing platforms.
Never before has the business world been under so much
pressure to tackle society’s most intractable problems.
In response, the most progressive businesses are
increasingly adopting a more inclusive approach –
Stakeholder Capitalism.
To win in the new stakeholder-centric environment,
leaders need rich intelligence covering a broad range of
stakeholders, sources, regions and issues.
Stakeholder Intelligence helps surface the issues that
matter most, to capitalize their impact.
REPUTATION
INTELLIGENCE
Issues Analysis +
Stakeholder Mapping +
Benchmarking
RISK INTELLIGENCE
Stakeholders Risk + Horizon Scanning + Risk Profile
MEDIA
INTELLIGENCE
Media Monitoring +
Media Analysis +
Audience Analysis
ESG INTELLIGENCE
Materiality Analysis +
ESG Emerging Issues + Benchmarking
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REPUTATION INTELLIGENCE: Know where you stand
To achieve their business goals, companies must first understand where they stand. What do different stakeholders really think and feel
about your organisation? Where do you face reputational risks and opportunities? How do you benchmark against the competition?
This is Reputation Intelligence.
ESG INTELLIGENCE: The Environmental, Social and Governance challenge
Sustainability and ethical investing is coming to the fore even in the most traditional money markets, as proactive investing towards
sustainable goals is seen to generate solid returns.
ESG criteria are being weighed to assess companies’ non-financial performance and investors are increasingly backing companies planning
for a future where sustainability and ethical impact are central to survival.
Sorting through the mass of conflicting ratings, partial company self-disclosures and out-of-date filings makes it hard to understand the
materiality of the ESG risks and opportunities a company faces, let alone how it compares to its market peers.
The challenge for investors and companies alike is how to accurately measure a business’ genuine ESG profile.
RISK INTELLIGENCE: Move from managing risk to anticipating it
Fugașin & Partners communication audits enables Cx level Officers to systematically identify the impact and duration of stakeholder
risk incidents in a repeatable and verifiable way.
Our solution encompasses everything from Horizon Scanning to Scenario Modelling and Parametric Triggers.
MEDIA INTELLIGENCE: Media Intelligence is business intelligence for your media universe.
It is the practice of monitoring and analysing your media profile to understand how your earned media presence is contributing to the
achievement of your communications strategies.
This category encapsulates numerous disciplines including media monitoring, media analysis, social listening and social media intelligence.
Such an elaborate process not only identifies your strongest and weakest points
but offers you those ”aha!” insights that you didn’t even know could be measurable.
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HOW DOES IT LOOK LIKE?
March 2018
the Romanian Centenary
One year before the 100th anniversary
of the Great Union, we measured the
interest of Romanians in the subject.
And why companies have been
reluctant to sponsor related events.
Over 300 words and phrases monitored
daily and 6,000 types of online
searches since 2017, of which 3,930
were specific, helped identify the
geographic specificities.
Theme:
COMMUNICATION
OF A NATIONAL CAUSE
November 2019
The 1 meter highway
The 1 meter highway
and the
and the #șîeu
#șîeu campaign
campaign
The Communication Audit measures the online
to offline conversion of the public and the
reaction speed of the media in one of the most
memorable social campaigns.
The lack of a continuation of the initiative that
mobilized an entire country for 15 minutes,
the differences of mental associations of the
subject at regional level and the triggering
factors in the diaspora so different from those in
Romania are part of the 26 conclusions.
Theme:
ASSOCIATION OF A PUBLIC CHARACTER
WITH A NATIONAL CAUSE
May 2019
Playing
Playing #pinktag
#pinktag online
online,,
or how you mobilize a community
or how you mobilize a community
An analysis of contextual marketing during the
2019 European Parliament elections.
The commercial actors provoked by Radio
Guerrilla “donated” a post on social media to
mobilize Romanians to go to the polls, provoking
successively other companies.
The audit exclusively measures the impact of social
media in real life, including olso the beneficiary’s
perspective on his competitive universe.
Theme:
THE REAL IMPACT OF SOCIAL NETWORKS,
MAPPING ASSOCIATIONS OF IDEAS AND
IDENTIFYING INFLUENTIAL NODES
In our portfolio, we have communication audits performed for commercial players in the pharmaceutical industry or private healthcare operators,
the tobacco industry or political contenders. Several impactful studies of national amplitude are available on request.
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January 2020
The presence and perception
The presence and perception
of “
of “European funds
European funds” in the
” in the
Romanian online
Romanian online
The “European funds”, a topic on everyone’s lips
in 2021.
Covering over a decade starting in 2009, we
have analyzed national and local media, general
online platforms and social platforms to find out
how familiar Romanians are really with this topic.
Depending on the geographical area, authorities
should use different approaches to communicate
more simply and effectively the matter.
The audit also focuses on the direct correlation
between public figures who represent a topic (eg
ministers) and the overall impact.
We bring as a novelty the correlation between
the press release,
the effect of the articles, the provoked comments
and the “life” of the subject on social media.
Theme:
HOW TECHNICAL TOPICS CAN BE
COMMUNICATED EFFECTIVELY
May 2021
how the pandemic
how the pandemic
was communicated
was communicated
in romania and the e.u
in romania and the e.u.
.
This complex audit analyzes the classic
communication from all available perspectives.
The synthesis of over 5,000 international articles
and studies generates predictions and evolutions,
identifying specific solutions for addressing each
type of audience affected by the fear of the
vaccine.
More than 60 pages of editorials, graphs,
analyzes and templates were made available to
authorities and specialists in the pharmaceutical
industry.
Without going into speculation, we analyze the
Romanian specifics, the correlations with the
political environment at county level,
travel patterns during periods of relaxation and
lockdown or how factors such as nationalism
or intellectual rights influence vaccination in
specific communities.
Everything is put in a European context to
understand what can be done better and how.
Theme:
FAKE NEWS?! HOW ABOUT THE
DIFFERENCES BETWEEN MISINFORMATION,
DISINFORMATION AND MALINFORMATION
IN AN INFODEMICAL CONTEXT
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October 2021
t h e p u b l i c p e r c e p t i o n o f
t h e p u b l i c p e r c e p t i o n o f
t h r e e l a b o r m i n i s t e r s
t h r e e l a b o r m i n i s t e r s
The audit takes into consideration 3 different
ministers, with 3 different public aproaches,
in 3 different periods of time.
Overlapping 3 layers (general public perception,
the news reviews at a local level, and the
in-depth social media analysis), the conclusions
are revelational: despite all the favorable
conjunctures, some of the public figures did
not manage to associate their mandate to not a
single labor-related topic.
Theme:
WHAT TO DO IF A DEMNITARY’S PUBLIC
PERCEPTION IS NOT AT ALL ASSOCIATED WITH
HIS/HER’S MANDATE, AND THEY DON’T EVEN
NOTICE THE CLEAVAGE

WHO CAN BENEFIT?
AGENCIES
COMMUNICATION,
PUBLIC AFFAIRS,
CONSULTANCY
SOCIAL CAUSES
NGOs
CORPORATIONS
MARCOM,
ADVOCACY
PUBLIC SECTOR
GOV. AGENCIES,
MUNICIPALITIES,
MINISTRIES
POLITICS
POLITICAL PARTIES,
PUBLIC OFFICE
CANDIDATES
BIG FOUR
DELOITTE, EY,
KPMG, PwC
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SOLUTIONS
• accessing big data via bespoken dashboards
• understanding and influencing public policies
• assessment of the readiness degree
• calculate the ESG score
• helps closing the gap between reality and perception
NEEDS
• strategic decisions
• ESG performance
SOLUTIONS
• market/situation snapshot
• faster than market research/consultants
• more complete than the figures to which each
department has access (MKT, PR, FIN, HR, LOG)
• radiography of the entire market and competitors
NEEDS
HOT
• crisis situations
• sales do not increase
NON URGENT
• attracting new customers
• R&D of new products
SOLUTIONS
• measurable, not just creative
• perspective and uniqueness
NEEDS
EXTERNAL
• defining the brief for the agency
by knowing what to ask for
• measuring results in depth and
in real time
INTERNAL
• professional differentiator
WHAT DOES IT SOLVE?
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WHEN IS IT USEFUL?
WE MEASURE: REASON: DIFFERENTIATOR:
IN DEPTH DATE,
NOT JUST THE USUAL
VANITY METRICS
REAL TIME SOCIAL LISTENING
BIG DATA TRENDS
PUBLICS AND PERSONAE
SEGMENTATIONS
IN DEPTH, REAL TIME
NOTORIETY
MARCOMM
CAMPAIGNS
MARCOMM
CAMPAIGNS
PRODUCT/SERVICE
LAUNCH
PRODUCT/SERVICE
LAUNCH
YOU NAME IT
YOU NAME IT
MARKET COMPETITION
WHAT WILL HAPPEN
WHAT HAS
ALREADY HAPPENED
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WHO AND WHY?
In a world flooded with data, auditing your communication is one of the
most important things that you can do for your company. Everyone needs
to improve in some areas, and ensuring that your communications are as
effective as possible is vital to your success in business.
From identifying the main behavioral patterns of competitors’ customers
and when they are active, to the evolution of a particular journalist’s
interest in a specific brand, everything is quantifiable. Social media
listening, identifying deleted comments on competition’s social platforms,
and associative maps of impact keywords should be already commonplace
information for communication professionals active in the digital age.
When the communicational audit is ready, and the crystal
clear conclusions obtained almost mathematically provide
strategic benchmarks, only then does the work begin.
The results, correlated with the communication objectives identified
together with the Beneficiary, are the basis of the Communication Strategy
Following an Audit, the Beneficiary must be able to understand and
evaluate the objectives, efficiency, influence, and degree of fulfillment of
the communication plan.
This type of analysis is carried out periodically to measure the course
and the necessary correction, being doubled by a classic daily / weekly
monitoring and real-time alerts.
Have you recently heard about an impactful communication campaign
or the spectacular business exit made by a Romanian entrepreneur?
The team that operates discreetly under the trade name “Fugașin & Partners”
may be behind that news. An association of experts in communication,
strategic, financial, legal, and digital marketing.
Using big data, open resources, and innovative digital tools we pioneered a
new niche of communication adapted to the actual context in which we live:
using AI-powered public tools for automated digital social listening and
a bespoke analytical platform for analysis, we can quantify information
and identify trends, using the right information at the right time, in the
proper format.
These analyzes emerge almost mathematically a series of conclusions that,
aligned with the commercial or political client’s needs, form the backbone
of MarCom’s strategy with measurable results. Sometimes advertising
agencies just put their creative imprint over. So far, 3 out of 4 creative
agencies have gained clients’ pitches based on the strategies we offer.
The implementation of these strategies by the client or agency is monitored
and adjusted in real-time, the conclusions being the basis of the new set of
marketing and communication decisions in a progressive spiral.
Who said communication couldn’t be measured efficiently?
How does a Communication Audit work The expertise
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Florian Fugașin // managing partner
0729 100 111 // florian@fugasin.ro
comunicare
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Fugasin & Partners on Stakeholder Intelligence

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