Introduction to communication: Nature and need for communication

1. INTRODUCTION TO
COMMUNICATION

2. • Communication is an integral part of human
interaction and an essential aspect of our daily
lives
• It is the process through which we convey
information, thoughts, ideas, feelings, and
messages to others
• Effective communication is crucial in building
relationships, sharing knowledge, making
decisions, and resolving conflicts

3. DEFINITION
• Communication is the process of exchanging
information, ideas, thoughts, and feelings
between individuals or groups using various
methods such as verbal, non-verbal, written, or
visual means

4. • According to Keith Davis, ``Communication
is a process of passing information and
understanding from one person to another’’
• According to John Adair, ``Communication is
essentially the ability of one person to make
contact with another and make himself or
herself understood’’

5. ELEMENTS OF COMMUNICATION
• Sender: The person initiating the message.
• Message: The information or content being conveyed.
• Channel: The medium or method used for
communication.
• Receiver: The individual or group receiving the
message.
• Feedback: The response or reaction to the message.
• Context: The circumstances and setting in which
communication occurs.

6. COMMUNICATION IN VARIOUS CONTEXTS
• Personal relationships
• Professional settings
• Education and Learning
• Media and Information Sharing
• Crisis Management
• Government and Politics
• Cross-Cultural Interaction

7. NEED FOR COMMUNICATION
• Information sharing
• Building relationships
• Expressing emotions
• Making decisions
• Solving problems