1. UULYSSESLYSSES AARRIGOITIARRIGOITIA
“Perpetual optimism is a force multiplier.” Colin Powell 860.713.9504 | uarrigoitia@gmail.com
GENERAL MANAGER VP COO
Proven Management Expertise in a Career Spanning 20+ Years
EXECUTIVE SUMMARY
Exceptional, innovative Senior Executive with an extensive record of identifying opportunities,
delivering strategies, and driving organizational excellence among media companies. Proficient
negotiator with a rich history of cultivating strategic client and community alliances, while seeking
best value for the company. Top performer with a career-long record of negotiating complex
customer relationships and closing profitable deals.
Financial Leadership. Led key financial growth via critical thinking and lateral thinking problem solver
strategies – proficient in identifying and resolving complex operational, organizational and staff issues.
RESULTS:
† Top net profit station in the company.
† Cost Per Point market leader with a 300% Index level vs. total market regardless of language.
† Increased…
o Local Grocery Store Category YOY sales by 105%
o National Healthcare Category YOY sales by 101.7%
o Local Product/Brand Names Category YOY sales by up to 48%
o National Services category YOY sales by 41%
o National Retail category YOY sales by 32%
o National Product/Brand Names category YOY sales by up to 17%
o Automotive category YOY sales by 3%
Operational Excellence. Received accolades for operational excellence in 2005 as demonstrated
through maximizing revenue and cash flow. Streamlined staff and worked alongside salesperson to
build new business.
RESULTS:
† Achieved 44% net revenue growth for Univision, making it the fastest growing station
among 22 other Univision affiliate stations in 2005.
† Attained cash flow growth of up to 307%.
Performance Management. Provided leadership to achieve #2 Univision overall billing station in
the company (out of 35 stations.)
RESULTS:
† Achieved by developing accountability standards of performance, account management
trackers and positioning ideas and concepts to advertisers.
TV Market Results. Drove results to achieving market dominance record-breaking results,
regardless of market size, including…
† #1 Univision national billing station in the company (out of 35 stations)
† #1 UniMas national billing station in the company (out of 21 stations)
† #1 UniMas overall billing station in the company (out of 21 stations)
† #2 Univision overall billing station in the company (out of 35 stations)
† #4 Univision local billing station in the company (out of 35 stations)
† #6 UniMas local billing station in the company (out of 21 stations)
PROFESSIONAL FOOTPRINT
ENTRAVISION | Senior Vice President/General Manager | Orlando, FL (2004 – 2014)
MEGA COMMUNICATIONS | GENERAL MANAGER | New York, NY / Boston, MA (2003 – 2004)
HISPANIC BROADCASTING CORPORATION | GENERAL SALES MANAGER | McAllen, TX (1994 – 2003)
www.linkedin.com/in/UlyssesA
Assets in Action
Strategic Market & Sales Planning
Contact Relationship Management
Tactical Alliance Development
Relationship-Based Selling
Digital/Social Media
Critical Thinker
Lateral Thinker
Complex Problem Solving
Business Development
Contract Negotiations
Business Forecasting
P&L/Capital Management
Community & Public Relations
Pricing & Profitability Analysis
YOY Sales Growth
Team Building/Leadership
Mentoring/Coaching
High-Impact Presentation
Sales/Advertising/Marketing
Technical Influence
Arbitron | Marketron
Media Monitors | Tapscan
Kantar | Map Point | Nielsen
OSI | AdConnections
Geoscape Research
Scarborough Research | Matrix
EDUCATION & CERTIFICATION
Notre Dame, IN
Advanced Broadcast Management
University of Oklahoma, OK
Managing by Objectives
The Leadership Institute
Leadership Institute for Managers
Notable Awards
† Top 25 Most Influential
Hispanics in Central Florida
† Ad Council PSA Station of the
Year
† Registro Newspaper Executive
of the Year
† Entravision Best Market
Proposal of the Year
Bi-lingual English & Spanish

2. ULYSSES ARRIGOITIA NOTABLE ACHIEVEMENTS BY POSITION
PROFESSIONAL EXPERIENCE
ENTRAVISION, Orlando, FL (2004 – 2014)
A diversified Spanish-language media company leveraging the combination of TV, radio and digital platforms reaching Hispanic audiences across
the U.S. and Mexico.
Senior Vice President / General Manager (Univision-TV, UniMas-TV, WNUE-FM)
Governed a range of functions for television stations (Univision, UniMas), radio station (WNUE-FM) and its associated websites, including sales and
marketing, finance and budgeting, human resources, strategic partnering, community relations and operations management.
61 direct reports, including 11 department heads. Established relationships with end-clients contributory to closing deals and forging strategic
alliances to ensure future growth and profitability. Launches innovative campaigns to retain and increase audiences, newscast market dominance,
‘Average Time Exposed,’ and interactive users.
Key Results:
† Created measurable and time-bound strategic plans for reversing the declining automotive business, which resulted to a 51% YOY
revenue growth for the local automotive category and up to 44% YOY growth in sales for the local automotive-related products
category.
† Strengthened political alliances in the market and increased political spending by 30% by demonstrating the significance of Hispanic
voters among the candidates through a ‘Voter Registration Drive/Go Vote’ campaign that registered over 40,000 new Hispanic voters.
† Emphasized on value-added services and unique propositions, and leveraged consumer researches and ROI analyses to close win-win
negotiations with advertisers who are initially disinclined to pay the going rate pricing.
† Utilized inspirational and collaborative leadership style as well as various management techniques (e.g. The McKinsey 7S Framework,
Managing by Objectives) in generating superior performance by motivating cross-functional teams to build consensus and exceed
objectives.
† Drove and empowered the team to accomplish numerous achievements and recognitions in sales, audience growth and newscast market
dominance during 2013.
† Directed numerous community efforts and PR initiatives, strategizing with a cross-functional team in developing cost-effective campaigns
fusing marketing and sales goals into one cohesive, interwoven plan. Most notable campaigns included:
o St. Jude Children’s Hospital Radiothon (which resulted to $72,000 in pledges), Educational Awareness Campaign, Don’t Drive
Distracted Campaign, Hispanic Heritage Month Community Champion Recognition.
† Established and launched 1st Annual Univision Career Fair.
† Received accolades for operational excellence in 2005 as demonstrated through maximized revenue and cash flow.
† Achieved 44% net revenue growth for Univision, making it the fastest growing station among 22 other Univision affiliate stations in 2005.
† Attained cash flow growth of up to 307%.
MEGA COMMUNICATIONS, New York, NY / Boston, MA (2003 – 2004)
A radio broadcasting company that owns and operates Spanish-language radio stations in the U.S. It serves Philadelphia, Boston,
Washington D.C., Tampa and Hartford markets.
General Manager
Directed operations, including station programming and local program production. Created and implemented sales strategies including idea
brainstorms, research, presentation and proposal development. Monitored ratings and developed action plans to improve station
performance. Attracted, hired, and directed talented team of professionals including Sales Manager, Business Manager, Promotions Manager
and Traffic Manager. Direct Reports: 23
Key Results:
† Improved the positioning and image of Hispanic media among the local advertisers by drafting a rebuttal book depicting the value and
significance of the Hispanic audience.
† Improved employees’ skills in selling value propositions that helped in positioning Spanish-language media as a marketing solution and
reach an underserved consumer.
† Recognized incremental sales growth by creating on-air features for sales.
† Met revenue goals by orchestrating the creation of a rate vs. avail sell-out ratio calculator that identified rate and sell-out requirements.
† Promoted a cohesive work environment, ascertaining needs, forecasting future growth, and strategizing with staff, that resulted to a leaner,
more productive business model.
HISPANIC BROADCASTING CORPORATION, McAllen, TX (1994 – 2003)
Operator of Spanish language radio stations, with over 62 stations in 15 different markets as of early 2000’s.
General Sales Manager
Provided consistent coaching and mentoring to a staff of 11, consisting of National and Regional Sales Managers, Account Executives and
Traffic Coordinators to maximize profits and achieve revenue targets.
Key Results:
† Contributed to margin improvement by optimizing cost structure through the creation of an inventory tracker system and cost per
point analysis tool.
† Managed all major accounts, resolved escalated client issues and spearheaded new revenue-generating initiatives.
† Launched and expanded the NTR department.