1. PROFILE
SKILLS
DAILY INTAKE & OUTPUT
Costantino Marotta
Resume @kontell /in/costantinomarotta
I am an all-rounder digital marketer with 8 years of experience in a variety of marketing and communication roles
covering strategic, creative, technical and analytical aspects of offline and online strategies, both agency and
client-side in B2B and B2C. Used to managing large budgets, blue chip clients and tight deadlines, my number
one priority is making sense of data and delivering ROI to the clients I work with.
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COMMUNICATION
FOCUS
HUMOR
CAFFEINE
PRODUCTIVITY
Actively assisting the Managing Director and the
Board in the vision and strategic direction of
the agency, I am the main person responsible for
the agency’s P&L, quarterly and yearly budgets
as well as forecasts. I also manage a team of 12
across Sydney, Adelaide and Perth.
GENERAL MANAGEMENT
Ownership of the business relationships between
theagencyandmanyofthebluechipclientsthrough
business development focused on ensuring smart
up-sell and cross-promotion. Inspiring and motivating
clients and prospects with big ideas, creative
thinking and excellence.
NEW BUSINESS
Developed comprehensive digital strategies for
a variety of clients. Passionate about solving
business challenges through strategic thinking
and creativity, activating the right channels, and
supporting brands in their mission to connect
with consumers and build value.
DIGITAL STRATEGY
Working with key clients planning theirdigital strategy
and ensuring all output is consistent with their
business objectives. Often working with other
client’s agencies, always ensuring all work deliv-
ered is measured against strong KPIs and objec-
tives to show ROI.
CLIENT SERVICES
Project managed a large number of microsites
and Facebook Apps development for blue chip
clients from project scoping phase through to
post-campaign analysis, liaising directly with key
stakeholders such as designers, developers and
clients. Always on time and on budget.
PROJECT MANAGEMENT
Extensive cross channel experience in the digital
marketing space. Started by specialising in social
media, then quickly extended into SEO, SEM,
social advertising and email marketing. Above
all, I love analytics and the fundamental role they
play, especially in integrated digital strategies.
SOCIAL | PPC | SEO

2. UTS, Sydney
Master in International MarketingEDUCATIONIULM University, Milan
Bachelor in CommunicationEDUCATIONBowling Green High, MO
Rotary Exchange ProgramEDUCATION
KEY CLIENTS
EXPERIENCE
BLACKGLASS | GROUP ACCOUNT DIRECTOR
BLACKGLASS | HEAD OF SOCIAL
BLACKGLASS | SOCIAL MEDIA MANAGER
TOURISM AUSTRALIA | WEBSITE CONTENT CURATOR
UTS EUROPEAN SOCIETY | CO-FOUNDER // MARKETING
GRUPPO PROMETEO | DIGITAL MARKETING COORDINATOR
Key focus on integrating departments for a better quality service and operational
efficiencies. Focus on new business opportunities to maintain year on year growth.
Working alongside the MD on the vision and strategic direction of the agency
Managed a team of 12 people across Sydney, Adelaide and Perth
Successful in creation and actioning of plan to reduce reliance on top clients
and increase business revenue across all business units
Daily crafting of social media strategies, guidelines and programs, to help educate
and mentor stakeholders both internally and externally.
Created and implemented strategies that have driven over 2,000,000 Likes,
100,000 Followers and 250,000 leads for the agency’s clients
Led the work to the creation of Woolworths Facebook Strategy - now over
600,000 Likes and one of Australia’s most active and responsive pages
Joined in Nov 09 as Social Media Coordinator with the task of creating and shaping the
social media business unit from zero.
Promoted to Social Media Manager 6 months after joining
Created the social media business unit from the ground up and built it up to
become the leading business unit of the agency
Contract assignment within the digital marketing department, working on the
Aussie Specialist website.
Website content curation in line with SEO best practice
Generated a total of over 1,200 paid memberships in 15 months
Established an online presence and steadily grew the audience across social media
Worked across Pay Per Click and Affiliate Marketing promotions. Media planning of
CPC/CPA campaigns, as well as website content curation for SEO purposes.
Average of 12% MOM increase in organic branded and non branded traffic
17% increase in landing page conversions
PRESENT
EDUCATION
OCT 07
FEB 08
SEP 09
NOV 09
OCT 11
JAN 13
JAN 08
JUN 09
NOV 09
SEP 11
DEC 12