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Last year, Gartner predicted that CMOs would spend more on technology than CIOs by the year 2017.
A point that has since been validated by recent startup acquisitions, IPOs and funding in the marketing software industry.
On October 22, 2013 four leading marketing tech CEOs from around the Bay Area gathered to talk about their experiences selling to the CMO, debate the rise in marketing tech budget and explain how companies can set themselves up for success.
Here’s a quick recap of what went down once the gloves came off…