3. Content
• Fast food industry
• Fast food restaurant in Sri Lanka
• Our selected company
• Variables of Strategic Group Mapping
• Strategic Group Map
• Problems
• Solutions
4. Fast Food Industry
• Fast food is the term given to food that can be : Prepared
and served very quickly. Has low preparation time.
Packaged form for take-out/take-away.
• Sri Lanka is blessed with one of the fastest growing fast
food market of the world
8. Our Selected Company
• Introduction
The Domino's Pizza company was founded in 1960 by American
entrepreneur Tom Mongahan as a single pizzeria in Ypsilanti,
Michigan.
• Current situation
It has 9 outlets in sri lanka.
13. Problems
• Targeted youngest adult customers
• Lack of focus on R & D
• Few number of items product portfolio
• Most Domino’s items have close substitutes in market
14. Solutions
• Introduce variety of foods for the product portfolio
• Should focus on the competitors product
• Should focus on the market surveys for the knowledge of
customers
• Need to conduct R & D activities
• Focus youngest as their target market segment