Fast Food Industry, Food Industry,Industry Analysis,market growth,Major players in INDIA

1. INDUSTRIAL
ANALYSIS
DONE BY
L.M.MAHALAKSHMI,
Assistant Professor,
Dept.of Business Administartion(UG & PG),
V.V.Vanniaperumal College for Women,
Virudhunagar.

2. FAST FOOD INDUSTRY

3. INTRODUCTION TO FAST FOOD
INDUSTRY
• World largest growing food type.
• Industry growth of fast food is 40% per year.
• Foreign investment in this sector is ¼ of total
investment.
• Mc donalds india is the market leader in this
sector.

4. HISTORY
• The concept of fast food is closely connected
with urban development.
• In Ancient Rome cities sold bread and wine.
• East Asian countries sold noodles.
• Popular Indian food are panipuri,vada pav
etc….

5. INTRODUCTION OF FAST FOOD
• Fast food is the term given for the foods which
are prepared quickly.
• Fast food is prepared with low quality and
served to the customer in a packed form.
• Fast food are sold
In road side where there is no shelter or seating.
In restaurants where customers sit comfortably
and eat.

6. ADVANTAGES OF FASTFOOD
Saves TIME
Cheap
Delicious
Attractive offers

7. INDIAN FAST FOOD

8. FACTOR FOR MARKET GROWTH
• People work on 24/7 basis.- No time
• Youth are attracted towards the fast food.
• People’s desire for fast food concept.
• Double income group- increase in disposal income
• Working women have increased
• Expansion of supermarket and mall lead to the
increase in outlet.

9. GROWTH DRIVES
• Growth in disposable
income.
• Urbanization.
• Youth population

10. ADOPTING TO INDIAN MARKET
• Mc donald’s entered in India 1996 .At that
time fast food is not accepted by the people.
• It was really difficulty for fast food industries
to introduce their product in India .
• People in India is still believe in food cooked at
home.

11. LEADING PLAYERS IN INDIA

12. Mc DONALD
• They employ 4,47,000
people.
• It has 33000 outlet in
118 countries.
• The company has
uniform taste of their
product in all outlet.
• Mc donald brand is
famous all over the
world for fast food.

13. DOMINO’S PIZZA
• Dominos outlet opened in
India in 1996.
• 9000 outlet in 60 nations.
• Dominos pizza has
revenue of 30% from
outlet and 70% from door
delivery.
• Dominos has largest
network in India with 101
outlets.

14. Pizza Hut
• It has 34000 outlets in
100 countries.
• Employing more than
3,00,000 people.
• Specializes only in pizza.
• It has free door delivery
service.

15. KFC
• KFC is the world’s no 1
chicken.
• Products are made on
the motto of “crispy
outside juicy inside”.
• 18,000 KFC outlets
operates in 115
countries in the world.

16. FAST FOOD MENU IN INDIA
PIZZA
BURGER
FRENCH FRIES
POPCORN CHICKEN
BEVERAGES

17. RECENT INNOVATION
COMPANY WEBSITE
WEBSITE
MOBILE APP
BANK TIE UPS

18. MARKETING STRATEGIES
• Promotional and Advertisement
Campaigns(Coupons and discounts).
• Distribution strategies of fast food chains in
India(Door Delivery). The '30 Minutes' Quick
Delivery Promise.
• Use of Technology ( Digital interactive Television,
Internet on the PC, Mobile telephony).
• Premium Pricing Strategy.

19. TREND
Marketing to children..
Value added technology services
Pay via online and food is at door

20. MARKET SHARE OF FAST FOOD
COMPANY

21. CHALLENGES
• Social and cultural implications of Indian
switching to western break fast.
• Environmental friendly products cost high.
• Bad to health.
• Less variety of product.
• Vat is more than the food consumed.
• Not available in towns and rural areas.

22. REMEDIES TO CHALLENGES
• Expanding on new product lines.
• Healthy offering to health conscious
consumer.
• Non traditional fast food franchises.
• Cash back offerings.
• Festival offering.
• Open new franchise in town and rural areas.