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What is Media? Understanding Digital Disruption in 2016.

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Presentation given to the What is Media? conference in Portland, April 2016. My slides explore seven major tech trends and how they are impacting on content creation and distribution.

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What is Media? Understanding Digital Disruption in 2016.

  1. 1. Damian Radcliffe / @damianradcliffe April 2016 Digital Disruption in 2016 What Is Media?
  2. 2. Tech driven media landscape changing fast
  3. 3. But we do see some underlying trends. Disruption happening at different speeds.
  4. 4. Here are seven of them.
  5. 5. “Mobile is eating the world” Benedict Evans Trend 1
  6. 6. Trend 2 The growth of video
  7. 7. Video = 80% of IP Traffic by 2019 + More than Two-Thirds of Global IP Traffic to Originate From Mobile Connections Including Wi-Fi by 2019
  8. 8. Trend 3 When these two worlds collide…
  9. 9. A different user experience
  10. 10. Much of this driven by Social Media Trend 4
  11. 11. Breadth and diversity of usage = challenge
  12. 12. Trend 5 The new Gatekeepers
  13. 13. Driving publishing methods and priorities
  14. 14. Trend 6 Newer Entrants vs Older Media
  15. 15. A battle for eyeballs and revenue
  16. 16. Trend 7: Ethics
  17. 17. New Platforms + Behaviours = New Ethics
  18. 18. What does this mean? A few quick thoughts….
  19. 19. Obligatory use of this quote… The future is here. It’s just not evenly distributed. William Gibson
  20. 20. Where we are today - a mixed picture Continuity: 1. Traditional media brands still highly trusted 2. TV still the most important news source 3. Print media employs most / generates most stories Challenges: 1. Old financial models often no longer enough 2. Cultural change, especially in legacy organisations 3. Understanding / adapting to rapidly evolving audience habits
  21. 21. Old habits die hard… We watch a lot of TV
  22. 22. Meet the new web… same as the old web
  23. 23. Conclusion
  24. 24. Thanks for listening. Email: damian.radcliffe@gmail.com Twitter: @damianradcliffe Web: www.damianradcliffe.com

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