7. Over
of the world’s population
80% now have a mobile phone
8. Over
of the world’s population
80% now have a mobile phone
9. Of the world’s
4 billion
25%
mobile phones in use,
1.08 billion
are smartphones
and a whopping 75%
3.05 billion
are SMS enabled
(950million are no SMS enabled)
What is the size of the mobile market?
17. On average,
Americans spend
2.7 hours
per day socializing
on their mobile device
That’s over twice the
amount of time they
spend eating and over
1/3 of the time they
spend sleeping each day
How much do people use their mobile phones?
20. Mobility of mobile
+
Personal information of individuals
Able to reach targeted segment
anytime anywhere with
the most appropriate marketing strategy