Today we are living through a great technological revolution, new technologies related to our environment are optimizing, streamlining and perfecting some activities that we carry out in the day to day.

1. Evolution of Digital
Marketing

2. INTRODUCCION
Today we are living through a great technological revolution, new tech-
nologies related to our environment are optimizing, streamlining and
perfecting some activities that we carry out in the day to day.
The impact of technology on society has benefited society, giving tools to
facilitate the activities of everyday life.

3. INTERNET ACCESS
It is the connection that allows us to access
the internet from our device.
By 2021 the world's internet grew by
7.3% to 4,660 million users.
This represents 59.5% of the world's
population of around 7.83 billion
people.

4. In 1960 USA developed a connection be-
tween several organizations and universities
with a speed of 56KBps.
In 1994 it was updated after the entry of the
WWW World Wide Web with a speed of
145Mbps.
With the advent of broadband in 1996 the
revolution of the high speed of the internet
began.
Internet speed.
This is the amount of data you can receive or send in a certain period of time.

5. DIGITAL DEVICES USED BY THE AUDIENCE
There are a wide variety of devices that we use to browse the Internet, from
computers to watches, these are the most used by hearing highlighting that the
smarth phones are preferred by audience.
70%
47% 33% 23%
32%
18%
14% 9.1%
JUL
2020
by Hootsuite

6. HOW CUSTOMERS SEARCH FOR INFORMATION
Greateraccesstoinformation,betterpurchase.Thisiswhatitgivestheinternetclient,avarietyofoptionstosearch
forinformationaboutwhatyouwanttoget.
There are many channels that the client can access
such as social networks, blogs, reviews etc.

7. What consumers buy online
We live in an era where most people want immediacy and it makes sure that the shops where they
buy
go at their own pace, this custom has been increasing every year.
Here are some of what people buy most on
the internet.
Fashion
Travel
Books
Music
Video games

8. Online video consumption
Google studies among 12,000 netizens about online video consumption
says that the first social network to consume video with more than 2
billion active users is youtube.
The preferred platforms to watch youtube
videos is the most used with 78% of users,
leaving behind Netflix with 45%, facebook
43%, cable TV 39%, Instagram 33% and
sites 28%.

9. Consumer trends
Mainly trends have changed drastically, the way consumers continue commercials, the pace of
life, the facilities, make these last years consumers are changing their habits of consuming
drastically, thanks to the facilities that technology gives us.

10. Summary
In the time that we live technology is part of our life, to be part of this Society the Internet
connects us with the world in many forms, socially, economically etc.
The facilities provided by this medium give us the opportunity to access products or infor-
mation differently from the conventional one.
The new communication devices of latest technology also gives us the opportunity to
access all these services faster.
At the level of professional conpetence we have to be constantly evolving.