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How Consumers Use Technology and its Impacts on Their Lives
- 1. How Audiences Use Technology And its Impacts on Their Lives
- 2. Introduction Main topic: How Audiences Use Technology and its impact on their Lives Comprises of 6 sub Topics Benefitted to: Marketing Students, Digital Marketers, and Technology info seekers
- 3. 1. Access to Internet The Internet and its Evolution began in the year 1989 And in early 2000s 66% of US population had access to Internet now with 8 billion population worldwide 5.3 billion people are already using the internet.
- 4. 1989 First Commercial ISP Launched 1990 World Wide Web Invented by Tim Lee 1992 First Web Browser MOSAIC Launched 2000 Introduction of T1 & T3 Lines 1993 Dial Ups & ISDN Emerge
- 5. 2005 Broadband Penetration 2013 70% Population BroadBand Access 2015 BroadBand Speed 25 Mbps 2022 5.3B people already using Internet Worldwide 2018 BroadBand Speed 200 Mbps
- 6. “Internet usage rate Worldwide in 2020, by Gender and Region”[PNG]. Statista (2020)
- 7. “Distribution of internet users Worldwide as of 2021, by age group”[PNG]. Statista (2021)
- 8. 2. Digital Devices Used by Audience SmartPhones 97% PC/Laptops 75% Tablets 38% Smart TVs 36% Game Consoles 25% Top 5 Most Used Digital Devices by People
- 10. “Distribution of internet users Worldwide as of 2021, by age group”[PNG]. Statista (2021) 3. How Customers Search For Information
- 11. 100 Billion Search Per Month 4 Billion Views Per Day 200 Million Active Snaps Everyday 90% of all US Customers Uses Email Daily 400 Million+ Profiles Seeks Job info Various Online Channels Used To Search or Get Info 400 Million+ Post Updated Per Day 300 Million Users Tweets Per Day 1.5 Billion Users Shares/Search info Per Day
- 12. 4. What consumers buy online “Most popular online purchases Australia” [PNG]. Statista(2019)
- 13. Reasons Consumer Shop Online ➢ 24/7 Shopping ➢ Different variety of collections ➢ Can compare prices ➢ All in one place ➢ To avoid crowds & checkout lines
- 14. 5. Online Video Consumption Incredible Facts by Forbes on "Video Consumption" "250 million hours of videos are watched each day on YouTube" "85% of Facebook videos are watched without sound" "The average internet user spends 88% more time on a website with video"
- 16. 6. Consumer Trends Retail Shopping Online Shopping Home Made Food Food Ordering App Public Transport Ride Hailing Services Inbank Transactions Mobile Payment Services
- 17. Books eBooks Movie Theatres OTT Platforms Voice Calls Video Calls Text Messages Voice Messages
- 18. Summary With a wide range of internet access to everyone, consumers benefited a lot from the tremendous growth of technology. They can explore the world by keeping their own home as a hub. Their everyday lives become easier and smarter with this big technology growth.