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The Writing Tree Presentation
- 1. CLASSwrites A Workflow Management System for Collaborative Writing
- 3. CLASSwrites Workflow Management System A comprehensive Workflow Management System (WMS) for collaborative writing Efficiently saves educators time Allows performance tracking
- 4. CLASSwrites Workflow Management System Here’s how it works…
- 5. The Ideal Ed Tech Opportunity An absolutely unique approach to the K-12 teaching process Benefits all education levels – teachers, schools and districts Small, high performance provider in a large and growing industry
- 6. Market Assessment High growth industry – Instructional Support up12% in 2013 Category investments tripled in the last decade…$429M in 2011 Dynamic M&A activity Competition lacks focused, comprehensive approach
- 7. Competitive Analysis CLASSwrites BoomWriter Mixed Ink Turn It In BlackBoard Paid Subscription Free & Paid Subscription Offers – Varies Functionality Inexpensive unknown Available to Individual Teacher Promotes Effective Workflow Management Tests for Plagiarism Allows Grading Allows Performance Tracking by Administration and Families Facilitates Publication Easy Class Set-Up Easy Project Creation unknown unknown unknown unknown unknown Edmodo
- 8. Business Model TODAY’S TEAM SUBSCRIPTION PRICING CLASSwrites Platform Diane Bixler Founder/Presiden t Jason Johnson Marlin Consulting Solutions Initial K-12 Markets Established by contracted consultants 100 Or More CLASSwrites Plans $5.99/Plan /Month Tech development determined by bidding process Platform Launch Jack Surrette Surrette Associates Subscription Sales 25 Or More Independent Sales Representativ es Schools CLASSwrites Plans $6.99/Plan /Month 10 Or More Districts CLASSwrites Plans $7.99/Plan /Month The Writing Tree Individual Teachers Individual CLASSwrites Plan $8.49/Plan /Month
- 9. Development Milestones $1,800,000 $1,600,000 $1,400,000 Powerful Revenue Growth Reasonable Time Line High Profitability Investment Opportunity $1,200,000 $1,000,000 $800,000 $600,000 Projected Revenue Capital Requirement: $479,000 ROI: 15.9% YR 3 30% Share of Stock YR 4 YR 2 $400,000 $200,000 YR 1 $0 ($200,000) Full Capitalization CLASSwrites Launch Exceed $450,000 Revenue Exceed $400,000 Net and 8,000 Subscriptions Exceed $145,000 Net Profit Profit
- 10. High Margin & High Profitability $1,600,000 Average Gross Margin exceeds 71% Year One Operating Expenses reasonably flat after initial year Year Three Development costs amortization ends in year four – $70,000 more to bottom line of year five Year Two $1,400,000 $1,200,000 $1,000,000 $800,000 Year Four + $600,000 Exit plan targets year five $400,000 – $200,000 $0 -$200,000 Revenue before taxes Cost of Sales Operating Expenses Net Profit
- 11. The Opportunity Provide educators with an effective workflow tool Participate in the large and growing Ed Tech industry Generate high profitability and a Return on Investment of 15.9%