The document provides an overview of a concept for a mobile web e-commerce store for "True Spirit" school uniform store. It discusses learnings from researching best practices in user experience design. The brief was to design an online retailer for Australian schools and parents seeking quality, well-priced school uniforms. Goals of the design were to present a fresh, modern experience on mobile that sets True Spirit apart and makes life easier for busy parents. User flows, scenarios and personas were developed. A clickable prototype was created to test user journeys for a new and returning customer. Usability testing provided findings to improve the design.