Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

TEAM TASK BOARD
CONCEPT FOR A NEW WEB & APP FEATURE FOR LINKEDIN
AMANDA WISE, UX DESIGN

THE CONCEPT
LinkedIn wants to oﬀer a new
product in its popular Groups
section that allows people to
collaborate in online teams.

Sources: powerformula.net 2013 LinkedIn Users Survey; Quantcast.com
LINKEFD IN USER RESEARCH

Research revealed that integration with Google Calendar and Apps is the
lowest friction solution for integrating document/task sharing for most users.
Of the following features in LinkedIn, please
check all that you use at least once a month.
0% 10% 20% 30% 40%
Contacts
The Search and Filter
options on your
Groups (follow
professional interest
Influencers (follow
individuals)
Companies (follow
companies)
0% 20% 40% 60% 80% 100%
Gannt Chart
Scheduling tool (date,
Integration with Google
Tagging of tasks
Resource allocation
Secure workspaces that
Instant Messaging
Time Tracking
Project Tasks (lists of task
Reporting
Budget view
Timezone calculator
Of these typical project management
features, which do you use every day?
USER RESEARCH: SURVEY

COMPANY PROJECT MANAGEMENT TOOL EXPLORATION
But what would be of real value to LinkedIn users? Companies wouldn’t
want another tool as they have their own PM systems already.

EVENTS SCENARIO EXPLORATION
User research showed an Event Management tool might be valuable (and
there is currently no tool like this on LinkedIn), but this wouldn’t enable
deep team collaboration.

1
2
3
WHAT IF…?
1. What if LinkedIn Group managers could call out for members to get involved
in a team project?
2. What if there was another way to enhance your Group contribution level
other than just posting questions?
3. How could you be “rewarded” for contributing time and expertise to a
Groups project?

MY HYPOTHESIS
Members of LinkedIn Groups
would ﬁnd value in
contributing their skills and
time to Group-‐‑initiated projects
that build their professional
credibility in the community.

My goal was to design a new
form of “Project contribution”
into the DNA of LinkedIn.

Projects

ALANA’S USER FLOW EXPLORATION

LINKED IN NAVIGATION
Top Contributors
in this Group
Matt Henkes
CEO, UX Design Firm
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Like (6) | Follow | Fenruary 2, 2014
Get involved in our new group
project and show us your skills
Project Discussion
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Popular Recent
Car chases are interesting, but spelling is more
importanter
Please take a moment to ask yourself this question
before reading this web log: “Am I a stupid person that
can’t spell?” If yes, then answer this question: “Will I be
offended if somebody, namely Dwight K. Schrute.
importanter
Add a comment
Let the world know what you can do.
Get involved in our collaborative projects.
INDUSTRY GROUP HOME PAGE
Discussions Promotions Jobs Members Projects Search
Join71,464 members
Start by … lor sit amet, consectetur
adipiscing elit.. Lorem ipsum dolor
Your group contribution level
BAR CHART
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Ads you may be interested in
Latest Activity
GROUP HOME PAGE –
CALL TO ACTION
GET INVOLVED IN A
PROJECT

LINKED IN NAVIGATION LINKED IN NAVIGATION
Top Contributors
in this Group
Matt Henkes
CEO, UX Design Firm
orem ipsum dolor sit amet, consectetur adipiscing
elit.. Lorem ipsum dolor sit amet, consectetur
Like (6) | Follow | Fenruary 2, 2014
Get involved in our new group
project and show us your skills
Project Discussion
elit.
elit.
Popular Recent
importanter
Please take a moment to ask yourself this question
before reading this web log: “Am I a stupid person that
can’t spell?” If yes, then answer this question: “Will I be
offended if somebody, namely Dwight K. Schrute.
importanter
Add a comment
Let the world know what you can do.
Get involved in our collaborative projects.
INDUSTRY GROUP HOME PAGE
Join71,464 members
Start by … lor sit amet, consectetur
adipiscing elit.. Lorem ipsum dolor
Your group contribution level
BAR CHART
Ads you may be interested in
Latest Activity
INDUSTRY GROUP
Discussions Promotions Jobs Members Projects Searc
71,464 members
Group Project Overview
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Project Discussion
Project Activity
PROJECT TIMELINE & DISCUSSOIN ACTIVITY
Contributors
TEAM MEMBERS VIEWED BY PROJECT ACTIVITY
Files
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Featured
Task Boa
TEAM TA
Team Me
LIST
IN
Team En
PRO
PROF
Lor
con
Con
Lor
con
Con
Lor
con
Con
Your Activity
Tell us what skills and time you’d like to contribute to our group projects
Submit ApplicationEvent Help Particpate in Survey Professional Skills
GROUP HOME PAGE
WIREFRAME
Integrating a call to
action to get involved in
a Group project on the
Group Home page.

INDUSTRY GROUP
Join71,464 members
Project Discussion
Project Activity
PROJECT TIMELINE & DISCUSSION ACTIVITY
Contributors
Files
Team Members
Team Endorsements
PROJECT TEAM
PROFILE CREDITS
Your Project Activity
YOUR PROJECT
ACTIVITY STATUS BAR
See your Task Board >>
Matt Henkes
CEO, UX Design Firm
Matt Henkes
CEO, UX Design Firm
Matt Henkes
CEO, UX Design Firm
Matt Henkes
CEO, UX Design Firm
Matt Henkes
CEO, UX Design Firm
Matt Henkes
CEO, UX Design Firm
NEW PROJECTS SECTION
WIREFRAME
Integrating the new
PROJECTS tab to the
navigation and Project
activity.

INDUSTRY GROUP
Join71,464 members
Project Discussion
Project Activity
PROJECT TIMELINE & DISCUSSION ACTIVITY
Contributors
Files
Team Members
Team Endorsements
PROJECT TEAM
PROFILE CREDITS
Your Project Activity
YOUR PROJECT
ACTIVITY STATUS BAR
See your Task Board >>
Matt Henkes
CEO, UX Design Firm
Matt Henkes
CEO, UX Design Firm
Matt Henkes
CEO, UX Design Firm
Matt Henkes
CEO, UX Design Firm
Matt Henkes
CEO, UX Design Firm
Matt Henkes
CEO, UX Design Firm
DESIGN FOR FOR BETTER
WAYS TO SEE
CONNECTIONS AND
SEARCH DISCUSSIONS

EXPLORATION OF DATA VISUALISATIONS TO SEE CONNECTIONS AND SEARCH DISCUSSIONS

INDUSTRY GROUP
Join71,464 members
Group Project Task Board
Project Timeline
GANNT CHART
Your Task Board
Your Activity
YOUR PROJECT
ACTIVITY STATUS BAR
Your Team
YOUR CONNECTIONS
TO OTHERS ON
THE PROJECT
Your Endorsements
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+ Alert + iCal Done
Featured Discussions
Your Tasks Discussion
Share
Startt a discussion
See all >>
TASK BOARD WIREFRAME
PROJECT INFO +
INDIVIDUAL TASK
CHECKLIST

Say congrats on completing a Task on a Group project.
ON COMPLETION OF A TASK – PUBLIC NEWS FEED ACKNOWLEDGMENT

FEATURE PRIORITISATION AND SITEMAP

PROTOTYPE
LINK
http://
nmt870.axshare.
com/home.html

Prototype Link: http://nmt870.axshare.com

VALIDATED!
•  User testing shows a
Team Task Board tool is
valuable for the first
Persona “Alana the
freelancer”.
•  It meets her need to
raise her Activity and
Profile in front of her
peers and prospective
clients.
Next steps
•  Validate with the next
Persona “Charles the
Group Organiser”
“I can see
freelancers
searching for
Project tasks to
work on so they
can raise their
professional profile
on LinkedIn. Very
helpful.”

THANKS
http://wiseamanda.wordpress.com/
Projects
AMANDA WISE
UX STRATEGY & DESIGN

Case study: UX Concept for project management tool for LinkedIn by Amanda Wise

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