Sales & Marketing Alignment: How to Synergize for Success
Resume
1. Devon Garcia Escudero
2170 Bobcat Court #128 Chula Vista, CA 91915
Phone: 619-587-8917 Other: 619-754-6714 E-Mail: devonescudero@gmail.com
Objective
Impart my abilities and prowess in Marketing, Advertising, and Consumer Goods Services Industry resulting in
productive performance.
Education
Art Institute of California-San Diego 2006 - Present
Bachelor of Science, Fashion Marketing Management (Expected graduation date: September 2009)
Experience
Bloomingdales- Designer Specialist San Diego, CA March-December 2008
• Supervisor and product manager for European and American designer brands
• Development of monthly and quarterly sales plans, with the usage of SWOT analysis in the
region and customer profiles with results of a solid clientele book with a value of $90,000 with
a number of 70 clients
• Develop marketing plans, consumer promotions, fashion shows, fashion styling, floor sets, visuals
merchandising, product seminars and keep track of my inventory, and stockroom control
• Member of The General Managers Club with sales exceeding $500,000 with rankings achieving
top ten in the store
• Full interaction with floor and regional men’s management, vendors, and buyers providing
feedback in relation to customer’s demands and buying habits
• Strong analytical and planning skills, combined with the ability to coordinate the efforts in
sales to meet company, brand plans, and personal goals
Armani Exchange- Sales & Product Leader San Diego, CA August 2006-March 2008
• Developed of monthly sales plan ranging from $40,000- $70,000 with an SPH ranging $300-$700
• Awarded with a member of a Million Dollar club
• Developed of sales tactics for the sales personal that will assure brand proficiency and
revenue
• Promoted brand awareness and recognition that led to brand awareness in the community
• Assisted management team in training new employees, floor sets, merchandising, visuals and
advertisement in the store
• Entrusted with closing procedures to assure the appropriate visuals, and advertisement in the
store
Express Limited Stores- Fashion Expert San Diego, CA April 2006-August 2006
• Ability to increase credit card application completion efficiency
• Team Leader of twelve to fifteen associates
• Provided reviews on product line to management team to educate team and customer
• Fashion Expert position achieved in a short period of time due to fashion knowledge
• Entrusted to mentor new hires and associate team to deliver outstanding customer experience
• Entrusted with closing procedures to assure the appropriate visual and product placements
encouraging and setting standards for completion goals
Skills
• Four-year retail, cash handling and exceptional customer service experience
• Fluent knowledge of conversational and written English, Spanish, and Italian
• Able to adjust well to different personalities when working with others
• Strong interpersonal communication skills
• Proficient in the use of PC and MAC computers with an extensive knowledge of Microsoft
Office & Adobe Suite
• Solid background in sales history and product experience with two years of supervisory and
training experience in diverse areas of customer service
• Productive and efficient work habits without supervision
Networking Sources
Active Member of the Fashion Group International Member SINCE 2007
ZAGAT International wining and dining experience Member SINCE 2007