The survey asked questions about audience demographics, music preferences, and how they consume music. It found that 64.3% of respondents were female aged 16-21, with Katy Perry and Bastille being the most popular artists. Most listen to music on electronic devices rather than watching music videos. While some enjoy narratives in music videos, others do not pay close attention or care. This information will help the artist design a music video targeted towards their main audience.

1. Audience research
Survey conclusion

2. From asking ‘What is your gender?’ I have found out that 64.3% of my
audience is formed of girls although there is a fair amount of boys. Being 9/14
girls this could come across bias in my answers, however the artist I plan to
create will be targeted to girls.

3. Asking ‘What is your age?’ helps me understand what kind of audience has
answered my question. In the results it shows that 85.7% of the people are
aged 16-21 which is my target age for my artist, this will help as I can see
what my target audience feels about certain things.

4. The most listened to from the opinions that I gave was Katy Perry, who
is one of the most famous pop artist out at the moment. The most
written option was Bastille. This helps me identify the types of music
my audience listens to.

5. From this this question I found out that the majority of people tend to listen
to music on an electronic devices like an iPod, than watch the music video.

6. From this research I found out that most people don’t really mind if a music
video has a narrative or not as they don’t pay attention to it in much detail.

7. From this response I got a split approach, some likes having a narrative as it;
shows the artist’s imagination, style and imagination, the other half don’t watch
the music video with much thought or at all. This tells me this tells me that people
don’t care so much about a narrative.

8. From this response this shows me that most people don’t know the artist or
her music video. That can allow me to be more spontaneous with the song.

9. Most people say that their music taste is not a cause of social networking
sites and that the sites don’t change their taste, however they do say that
their taste does get questioned when their friends ‘like’ or talk about a
certain artist that they haven't heard of.

10. From this piece of research the heights answer that people said was that they
like to buy albums as well as illegal download sounds from the internet.