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greg verdino | greg@crayonville.com | www.crayonville.com | gregverdino.typepad.com social media to the power of 7 2
principles for successful influencer outreach
1. look, listen and learn
2. right matters more than might
3. join my community
4. my mailbox isn’t your newswire
5. bloggers are not journalists
6. what’s in it for me?
7. commitment, not campaigns
tools for integrated social media marketing
1. social media press release
social media press release , cont’d http://www.shiftcomm.com/downloads/smprtemplate.pdf
2. del.icio.us linkroll
3. social network hub
4. flickr photostream
5. youtube channel
6. suggested tag taxonomy
7. rss everywhere
gregverdino.typepad.com/greg_verdinos_blog/2007/11/smpr-to-the-pow.html greg verdino | greg@crayonville.com | www.cray...
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Social Media PR to the Power of 7-Squared

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A 101 on social media PR prepared for a November 15th 2007 PR News Digital webinar - 7 principles for successful blogger outreach + 7 social media tools that can help you get the job done. An annoted version, along with links to other resources can be found on my blog - at the url on the last slide.

Published in: Business, News & Politics
License: CC Attribution-NonCommercial-NoDerivs License
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Social Media PR to the Power of 7-Squared

  1. greg verdino | greg@crayonville.com | www.crayonville.com | gregverdino.typepad.com social media to the power of 7 2
  2. principles for successful influencer outreach
  3. 1. look, listen and learn
  4. 2. right matters more than might
  5. 3. join my community
  6. 4. my mailbox isn’t your newswire
  7. 5. bloggers are not journalists
  8. 6. what’s in it for me?
  9. 7. commitment, not campaigns
  10. tools for integrated social media marketing
  11. 1. social media press release
  12. social media press release , cont’d http://www.shiftcomm.com/downloads/smprtemplate.pdf
  13. 2. del.icio.us linkroll
  14. 3. social network hub
  15. 4. flickr photostream
  16. 5. youtube channel
  17. 6. suggested tag taxonomy
  18. 7. rss everywhere
  19. gregverdino.typepad.com/greg_verdinos_blog/2007/11/smpr-to-the-pow.html greg verdino | greg@crayonville.com | www.crayonville.com | gregverdino.typepad.com questions? you can find more resources at:

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