2. Contents Pt 1: Building a Double Opt-in Email System………………………………………………….. 1 Pt 2: Methods of List Building…………………………………………………. 2 Pt 3: Using AWeber to Create an Auto Responder System………………………. 3 Copyright Demetrios Tzortzis 2009
3. Pt 1: Building a Double Opt in Email System A double opt-in email system is a bulk email system in which subscribers have given the sender permission via a web link to send them email Using micro lists Micro lists are small, detailed, niche email lists Valuable because a micro list is very targeted Creating a double opt-in mass email system Drive traffic to your email form either organically or inorganically Online resources for creating an auto responder double opt-in email system: ConstantContact.com Aweber.com Officevp.com Copyright Demetrios Tzortzis 2009
4. Pt 1: Building a Double Opt in Email System When sending a blast email, include a link to a capture site that the email user can visit If the user visits the site and enters their email into the capture page then they have opted in to receive further emails from you Rules for creating a double opt-in system Do not use a deceptive marketing ploy in the headline of the blast email Include a link for people to opt out of receiving further emails Include a physical address in your email Copyright Demetrios Tzortzis 2009
5. Pt 2: Methods of List Building Organic methods of list building: Use link building: Put links to you capture page on your blog, YouTube account, Facebook, etc. Use SEO: Optimize your articles and other content for search engines Inorganic methods of list building Purchase a list: Purchase a large list from a site like eMarketingservices.com and sent an email blast with a link to your capture page Pay-per-click: Purchase space from Google, Facebook, etc and create an ad with a link to your capture page Copyright Demetrios Tzortzis 2009
6. Pt 3: Using AWeber to Create an Auto Responder System Create an account on AWeber.com AWeber has different levels of accounts; select the one that is best for you Create individual email lists under your account Select “Create and Manage Lists” To create a new list, select “Create a New List” Specify a list name and enter a description Enter your company name and links and select “next” Enter your confirmation headline and message AWeber must confirm the information that you entered Enter a welcome email for when someone subscribes Create a web form to further refine your emails After set up is complete, AWeber will provide an HTML code to enter the auto responder system directly on your website Copyright Demetrios Tzortzis 2009
