List Building

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List Building

  1. 1. List Building<br />Copyright Demetrios Tzortzis 2009<br />
  2. 2. Contents<br />Pt 1: Building a Double Opt-in Email System………………………………………………….. 1<br />Pt 2: Methods of List Building…………………………………………………. 2<br />Pt 3: Using AWeber to Create an<br />Auto Responder System………………………. 3 <br />Copyright Demetrios Tzortzis 2009<br />
  3. 3. Pt 1: Building a Double Opt in Email System <br />A double opt-in email system is a bulk email system in which subscribers have given the sender permission via a web link to send them email <br />Using micro lists<br />Micro lists are small, detailed, niche email lists <br />Valuable because a micro list is very targeted <br />Creating a double opt-in mass email system<br />Drive traffic to your email form either organically or inorganically <br />Online resources for creating an auto responder double opt-in email system:<br />ConstantContact.com<br />Aweber.com<br />Officevp.com<br />Copyright Demetrios Tzortzis 2009<br />
  4. 4. Pt 1: Building a Double Opt in Email System <br />When sending a blast email, include a link to a capture site that the email user can visit <br />If the user visits the site and enters their email into the capture page then they have opted in to receive further emails from you <br />Rules for creating a double opt-in system<br />Do not use a deceptive marketing ploy in the headline of the blast email <br />Include a link for people to opt out of receiving further emails<br />Include a physical address in your email <br />Copyright Demetrios Tzortzis 2009<br />
  5. 5. Pt 2: Methods of List Building <br />Organic methods of list building: <br />Use link building: Put links to you capture page on your blog, YouTube account, Facebook, etc. <br />Use SEO: Optimize your articles and other content for search engines<br />Inorganic methods of list building<br />Purchase a list: Purchase a large list from a site like eMarketingservices.com and sent an email blast with a link to your capture page <br />Pay-per-click: Purchase space from Google, Facebook, etc and create an ad with a link to your capture page<br />Copyright Demetrios Tzortzis 2009<br />
  6. 6. Pt 3: Using AWeber to Create an Auto Responder System <br />Create an account on AWeber.com<br />AWeber has different levels of accounts; select the one that is best for you <br />Create individual email lists under your account<br />Select “Create and Manage Lists”<br />To create a new list, select “Create a New List”<br />Specify a list name and enter a description <br />Enter your company name and links and select “next”<br />Enter your confirmation headline and message <br />AWeber must confirm the information that you entered <br />Enter a welcome email for when someone subscribes <br />Create a web form to further refine your emails <br />After set up is complete, AWeber will provide an HTML code to enter the auto responder system directly on your website <br />Copyright Demetrios Tzortzis 2009<br />

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