2. HISTORY - Bombay Dyeing is part of the Wadia Group, which is 250 years old Wadia Group initially ventured into the area of ship building Nowrosjee Wadia sensed an opportunity in India's mushrooming textile industry August 23, 1879, Bombay Dyeing was founded
4. Status of the company :- Split between Domestic sales Exports to the united states Add exclusive outlets Increasing business in fast growing export market
5. Company Dependence TECHNOLOGICAL DEPENDENCE: In the initial phases, textile mills were located in andaround the rivers since they were powered by waterwheels then steam engine was invented & now shuttlesare used. So a textile company depends on the changing technology. BUYING POWER OF CUSTOMERS The textile industry is also dependent on buying powers of customer. If the buying powers of customers are higher than it will lead to a positive impact on the position of the company
6. continued.. ENVIRONMENTAL FACTORS : Raw cotton is the major raw material for most of fabricmanufacturer. It accounts for around 60-65% of the cost ofproduction and has significant impact on operationalperformance of Bombay dyeing. Cotton as an agriculturecommodity is exposed to many factors like crop area,monsoon, type of fertilizer, pest control, etc. Hence impacton these factors will affect the price of cotton.
7. Problem faced by the company NATURAL BARRIERS: Climatic conditions Availability of raw materials. TECHNOLOGICAL SOCIO CULTURAL •Price factors •Performance factors •Aesthetic factors •Cultural factors •Religious factors
8. contd… Bombay dyeing is currently running in losses but itexpected to rise up 2.35% (earning the profits andsetting-off the losses). The reasons behind the losses posted by thecompany in past, was due to the restrictive quotasand several costs incurred by the company." Withthe dismantling of quotas post 2005, BombayDyeing is hoping to regain its looses in exportturnover as well. Now, exports account for almost50 per cent of Bombay Drying's turnover.
9. Advantage of the opportunities - BRAND BUILDING : Having made a turn around in its domestic textiles business, Bombay Dyeing and Manufacturing Company has decided to increase its emphasis on brand building rather than rely on promotions to boost its image. DUAL RETAIL STRATEGY :Bombay Dyeing is planning to have a dual retail strategy to cater to the low and high end of the market. TO TAP THE RURAL MARKET:Bombay Dyeing has set its sights on the rural home textile market, followingthe expansion of its premium range.The company is promoting its sub brandBlooms in the rural and semi rural regions to tap the lower segment
