Contents.. About Raymond The vision The product The Market The mission summary
About Raymond… Eight decades old group, in operation since 1925 Head quarters: Mumbai One of Indias largest branded fabric and fashion retailer Market leader in the worsted fabrics business with over 60% market share Second largest branded apparel business in India Owns prestigious award winning brands like Raymond, Park Avenue, Colorplus , Parx
vision… Committed to supplying high quality products and superior service to the customers. Believe in the individual, and that shared values and common purpose provide the basis of teamwork. Value the franchisers and share with the principles the objectives of enhancing the image and success of the products. Believe in conducting the business activities with integrity. Believe in optimizing the profitability in a manner consistent with the values.
The Products… Fabrics Apparels Brands Woolen outer wear Furnishings Retail Engineering Personal Care Prophylactics International Business Corporate Wear
Fibre Fabric* Garment* Brands RetailWool Worsted Shirts Raymond TRS SuitingsPolyester Trousers Park Avenue Park Avenue PremiumViscose Suitings Jackets Parx Parx EBO High Value Full Suits ColorplusCotton Colorplus EBO Cotton Shirting Tuxedos Manzoni Made to Measure Wool Denim Jeans sourced Neckties & primarily from More Shawls Australia Woolen Shirts & More Outerwear
Brands…RAYmOND Raymond premium apparel Manzoni :- (formal wear ,sports wear , accessories ,bespoke,) Park avenue Color plus :- (casual wear) Parx :- (casual lifestyle brand) Zapp :- (apparel , accessories & lifestyle products exclusivelyfor kids) Notting hill
Park Avenue… Won the Most Innovative Brand at the Lycra Images Fashion Awards 2008. Park Avenue Spring- Summer collection for Men Park Avenue‟s Spring Summer 2010 Park Avenue Woman„:- for the working women professionals of today.
Colorplus… “Luxury & Style”. ColorPlus created a niche in the ready to wear market in India with a premium range of clothing for men. Collections:- • Platinum Chino. • Spring Slub Collection • Linen Satin trousers • Classic Indigoes • Ebony & Ivory collection
Parx… Parx is a premium casual lifestyle brand Parx reflects the persona of the energetic 22-30 year old who is aggressive, outgoing, dynamic and lives his life to the fullest.Collection:-Urban, Sport, Excursion and Club.
The market… There is no celebrity as a brand ambassador in Raymonds For launch of new product they consult the market research agencies and the agency than does the research. The questionnaire method is also followed.
Competitors… There are many competitors… Digjam Vimal Reid &Taylor
The mission… To provide the customers with products and service that are recognized as the best. To be a major player in all market. To implement employee training and development programs that provide personal growth for all the employees and enable them to make a meaningful contribution to the Company. Create an environment that respects, integrates and balances the needs of our employees resulting in creative excitement, heartfelt commitments and cheerful cooperation. Institute a culture of operational innovation that results in meaningful and sustainable ways to stay ahead of the pack.
SOME RECENT INITIATIVES…The company has been focusing Tier 3/4/5 towns and cities, below are some of the newlyopened „TRS „stores by the company. Ambejogai (Maharashtra) Bijapur (Karnataka) RaxaulThe company has (Bihar)recentlyinitiated two newformatsnamely „Neckties andMore‟and „Shirts and More„whichhave received verygoodresponse
Beyond business… Education Smt. Sulochanadevi singhania School(pune) Kailashpat Singhania School(M.P.) Raymond Rehabilitation Centre(Jekegram, Thane) Raymond Embryo Research Centre (Dhule, Maharashtra)
Summary… Raymond Group has successfully addressed many of the issues that impacted profitability in FY 08 and FY 09. The Group is very well positioned to take advantage of domestic market growth in the context of the larger Indian discretionary consumption growth story. The retail thrust will assist the group to penetrate into newer markets in smaller towns and cities. The group is focused on tackling the dual manufacturing cost strategic build up.