The Wadia Group is 250 years old and began in ship building, later moving into textiles when Nowrosjee Wadia saw an opportunity in India's growing textile industry. Bombay Dyeing was founded on August 23, 1879 as part of the Wadia Group. Bombay Dyeing now has over 1200 stores across 19 states in India and exports nearly 50% of its products, including bed sheets, linens, towels, and gifts, to international markets like the USA, Canada, UK, and others. The company employs dual retail strategies to target both budget and elite customers.

1. Presenter –
L.Aparajith

2. Wadia Group of companies
Founders
Mumbai, Maharashtra, India
Lovji Nusserwanjee Wadia
Presenter – L.Aparajith

3.  Nusli is the son of businessman Neville
Wadia and Dina Wadia.
 His maternal grandfather Muhammad Ali
Jinnah was the founder of Pakistan
 Bombay Dyeing is part of the Wadia Group, which is 250 years old
 Wadia Group initially ventured into the area of ship building
 Nowrosjee Wadia sensed an opportunity in India's mushrooming
textile industry
 August 23, 1879, Bombay Dyeing
was founded
Presenter – L.Aparajith

4. Presenter – L.Aparajith

5.  Split between Domestic sales
 Nearly 50% of the bombay dyeing’s products is
exported to USA, Canada, UK, Germany,
Netherland, Italy, France, Poland,
Czechoslovakia ,New Zealand Switzerland and
many more
 Increasing business in fast growing export
market
Presenter – L.Aparajith

6. Presenter – L.Aparajith

7. Criteria Size : Both on Urban and Rural
Difference : luxury and design
Money : All category pricing
Accessible : Retail and online experience
Focus on different : Separate experience
benefits given to different set
of people
STYLE
LUXURY ECONOMY
FAMILY
Designer
bed
sheets
SIGNATURE
LINE
GAMA
METRO
Presenter – L.Aparajith

8.  19 states
 Over 1200
stores
•Bombay dyeing bed sheets
•Linen and bedding
•Bedding linens
•Bedding sheets
•Designer bed sheets
•Premium bed sheets
•Towels
•Gifts for all occasions
Presenter – L.Aparajith

9. Elite
class
Pricing range
Rs 3001 - Rs
7000
Budget
class
Pricing range
Rs 500 - Rs 3000
Dual retail strategy
Presenter – L.Aparajith

10. #The entire campaign saw a reach of 7,13,168
on Facebook and 1,41,400 impressions on
Twitter
“#Black & #White ‘###Shamitabh'
##style”
Celebrity endorsing
Visual media
#Contest #festivals
Presenter – L.Aparajith

11.  TECHNOLOGICAL DEPENDENCE:
 BUYING POWER OF CUSTOMERS:
 ENVIRONMENTAL FACTORS
 NATURAL BARRIERS:
 TECHNOLOGICAL
 SOCIO CULTURAL
Company
Dependence
 BRAND BUILDING
 DUAL RETAIL STRATEGY
 TO TAP THE RURAL MARKET
Brand Crack
AparajithPresenter – L.Aparajith

12. Thank you
-By Aparajith
(School of management
Sastra university)
Presenter – L.Aparajith