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PARX
2019
SUBMITTED BY: LAIMAYUM BIKASH SHARMA
MBA 4 UID: 2019-2507-0001-0007
COMPANY :- RAYMOND LIMITED
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Contents
SECTOR INFORMATION...................................................................................................................................4
1. INTRODUCTION...................................................................................................................................4
2. INDUSTRY SIZE/CONTRIBUTION TO GDP...................................................................................................4
MARKET OVERVIEW....................................................................................................................................6
EVOLUTION OF THE INDIAN TEXTILE SECTOR ............................................................................................6
Government initiative..............................................................................................................................6
REASON FOR GROWTH................................................................................................................................8
PORTER’S FIVE FORCE ANALYSIS OF THE SECTOR ..........................................................................................9
Company Information.................................................................................................................................10
Market Share of the Company:.................................................................................................................10
Product and Targeted Markets of Raymond: ...........................................................................................12
Recent News:...........................................................................................................................................15
Competitor Analysis: ...............................................................................................................................16
Marketing Analysis......................................................................................................................................17
Strengths of Raymond.............................................................................................................................17
Weakness of Raymond.........................................................................................................................18
Opportunities of Raymond ......................................................................................................................18
Threats of Raymond.............................................................................................................................18
STP & Market Planning:...........................................................................................................................18
MARKETING MIX OF RAYMOND.................................................................................................................19
SWOT Analysis of PARX.............................................................................................................................21
STP of parx brands ...................................................................................................................................21
Income Statement....................................................................................................................................22
Balance Sheet...........................................................................................................................................23
Cash flow .................................................................................................................................................26
HUMAN RESOURCE.......................................................................................................................................27
Organization Structure..............................................................................................................................27
JD’S OF RAYMOND....................................................................................................................................28
Lead - Business HR Central Functions & Talent Acquisition...........................................................................30
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Organization culture of the company.........................................................................................................32
TRAINING NEEDS OF THE COMPANY..........................................................................................................33
Conclusion ...................................................................................................................................................33
REFERENCE ..................................................................................................................................................35
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SECTOR INFORMATION
1. INTRODUCTION
Textile market segmentation
2. INDUSTRY SIZE/CONTRIBUTION TO GDP
 The Indian textile industry is one of the oldest and largest industries in Indian economy.
 India's overall textile exports during FY 2017-18 stood at US$ 39.2 billion in FY18 and expected to
increase to US$ 82.00 billion by 2021 from US$ 31.65 billion in FY19.
 It contributed two per cent to the GDP of India and employs more than 45 million people in 2017-18. The
sector contributed 15 per cent to the export earnings of India in 2017-18.
 The Indian textile industry estimate to reach US$250 billion by 2019.
 The production of raw cotton in India is estimated to have reached 36.1 million in FY2019.
textile
fibres
cotton
fibers
silkfibers
wool fibres
animal
fiber
plantfibers
man-made/sythetic
fibers
yarn
single yarn
plied/multi
ple yarn
specialty
yarn
fabrics
household
technical
garment
menswear
women
wear
children
wear
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37.57 37.66 36.75 36.63
32.75
18.56
5.3 6.01 5.85 6.04 6.45
3.84
0
5
10
15
20
25
30
35
40
FY2014 FY2015 FY2016 FY2017 FY2018 FY2019
US$Bn
Axis Title
textile trade
Export Import
FMCG
27%
Real Estate
3%
Service
4%
Automobiles
8%
Textile
2%Telecom
6%
Education
5%
Consumer durable
4%
Others
26%
Retail
7%
E.com
8%
SECTOR WISE CONTRIBUTION TO GDP
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MARKET OVERVIEW
EVOLUTIONOF THE INDIANTEXTILE SECTOR
Governmentinitiative
The Indian government has taken up a number of export promotion for textile sector for the growth of the sector.
It also allowed 100 per cent FDI in the Indian textile sector under the automatic route.
Initiatives taken by Government of India are:
 The Directorate General of Foreign Trade (DGFT) has revised rates for incentives under the Merchandise
Exports from India Scheme (MEIS) for two subsectors of Textiles Industry - Readymade garments and
Made ups.
 As of August 2018, the Government of India has increased the basic custom duty to 20 per cent from 10
per cent on 501 textile products, to boost Make in India and indigenous production.
 The Government of India announced a Special Package to boost exports by US$ 31 billion, create one
crore job opportunity and attract investments worth Rs 80,000 crore (US$ 11.93 billion) during 2018-
Pre 1990s 1991-2000 2001-2015 2016 onwards
The firstcotton textile
mill of Mumbai was
establishedin1854.
The firstcotton mill of
Ahmedabadwasfound
in1861; it emergedasa
rival centerto Mumbai.
Number of mills
increased from 178 in
1901 to 417 in 1945.
Out of 423 textile mills
of the undivided India,
India received 409 after
partition and the
remaining 14 went to
Pakistan
.
In 1999, TUFS was set
up to provide easy
access to capital for
technological up
gradation.
TMC was launched to
address issues related to
low productivity and
infrastructure. In 2000,
NTP was announced for
the overall development
of the textile and apparel
industry.
SITP was implemented
to facilitate setting up of
textile units with
appropriate support
infrastructure.
After MFA cotton
prices are aligned with
global prices.
Technical textile
industry will be a new
growth avenue.
Free trade agreement
with ASEAN countries
and proposed agreement
with EU under
discussion.
Restructured TUFS was
launched attracting a
subsidy cap of US$
420.65 Million.
2019 Make in India
campaign was launched
to attract manufacturers
and FDI.
Technology Mission for
Technical Textile has
been continued. Under
Union Budget 2019-20,
Government of India
allocated around Rs
5,831.48 crore (US$
808.24 million) for the
Ministry of Textiles.
3,544 operational
textile mills which
includes 2,184 Non
Small Scale Industry
and 1,360 Small Scale
Industry in the country
in 2017-2018
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2020. As of August 2018 it generated additional investments worth Rs 25,345 crore (US$ 3.78 billion)
and exports worth Rs 57.28 billion (US$ 854.42 million).
 Integrated Wool Development Programme (IWDP) approved by Government of India to provide support
to the wool sector starting from wool rearer to end consumer which aims to enhance the quality and
increase the production during 2017-18 and 2019-20.
The Cabinet Committee on Economic Affairs (CCEA), Government of India has approved a new skill
development scheme named 'Scheme for Capacity Building in Textile Sector (SCBTS)' with an outlay of Rs
1,300 crore (US$ 202.9 million) from 2017-18 to 2019-20.
The future of Indian textile industry looks promising by both domestic consumption as well as export
demand. The industry attracted Foreign Direct Investment (FDI) worth US$3.12 billion during the year 2000-
2018.i
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REASON FOR GROWTH
•Indian has a large raw material of all types of
natural and synthetic fibres
•. It is the largest cotton producer in the world with a
share of approx. 27% of the global cotton
production.
• India is also the second largest producer of
polyester globally with 8% global.
abudant availability of raw
material
•India is not a low cost manufacturing country but
remain competitve due to many factor
• cost of manufacture are consist of labour cost,
power cost, lender cost, water cost etc.
competitivecost of
manufacturing
•Government of India has launched various support
schemes for textile and apparel manufacturers to
make them globally competitive.
• The Schemes target technology upgradation,
infrastructure development, export promotion etc.
government support
• there is a lot of large scale manufacturing
company in india.
• they provide a diversified product in high
quality good and well recognised by the
world wide buyer
presence of large integration
players
• the Indian domestic consumption of textile
and apparel is valued at US$ 85 bn. in 2016.
• India is expected to become the world’s
fastest growing e-commerce market.
• Increasing participation of women in
workforce
• Growing presence of international brands and
retailers and emergence of new product
categories.
large and growing domestic
market
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PORTER’S FIVE FORCE ANALYSIS OF THE SECTOR
BARGAININGPOWEROFSUPPLIER
(LOW)
 HIGH AVAILAILITYOFCOTTON
 LOW COST LABOUR
 IMPORTANCEOF VOLUME
SUPPLIER ISVERY HIGH
 COST RELATIVEIS LOW
COMPITITORS(high)
 Fixedcostare high
 Brand identityishigh
 Exitbarrieris alsohigh
THREAT TO SUBSTITUTE (hgh)
 Competitionfromlowcost
producingnations
 Unorganisedsectorishighin
producinggarment
THREAT OF NEW ENTRANCE(moderate)
 Low barriersindomesticmarket
 Brand identityof acompanyin
thisindustryishigh
 Capital requirementof
establishinganational level is
high
BARGAININGPOWEROF BUYER(low)
 Highdemandfor apparelsand
home textile
 Buyerconcentrationislow
 Productdifferencesandbrand
identityare quite high
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Company Information
Incorporated in 1925, Raymond is the leading, integrated producer of worsted suiting fabric in the world,
with a capacity of producing 42 million meters of wool & wool-blended fabrics. A pioneer in the textile
and men’s apparel business, in India, with a turnover of over USD 600 million, the Raymond Group is
horizontally and vertically integrated and offers end-to end solutions for fabrics and garmenting. The
Group has six, state-of -the art textile plants and four garmenting factories, in India and Europe, supported
by world-class design studios and ably supported by Italian designers who put together collection twice a
year.
The Raymond Group has in its portfolio some of the most respected brands in India - Raymond as well as
leading menswear brands – Park Avenue, Parx, Manzoni and ColorPlus. Recently, Raymond, the flagship
brand from India’s leading textile & apparel major Raymond Ltd. took the craftsmanship of garment
making and customer convenience to new echelons by launching ‘Raymond Finely Crafted Garments’
(FCG).
It was incorporated as the Raymond Woollen mill during the year 1925 near Thane Creek. Lala Kailashpat
Singhania took over The Raymond Woollen Mill in the year 1944. In 1958, then with lot of hard work
and efforts Mr. Vijaypat Singhania made this small fabric company into a world renowned brand. The
exclusive Raymond Retail showroom, King's Corner, was opened at Ballard Estate in Mumbai. In 1968,
Raymond had set up a readymade garments plant at Thane. A new manufacturing facility was set up
at Jalgaon(Maharashtra) during the year 1979 to meet the increasing demand for worsted woollen fabrics.
In the year 2000 Vijaypat Singhania handed over his company to his only son Gautam Singhania and in
the year 2015 he gave 37.57 % of the total shares to him.
In November 2015 Raymond announced that Sanjay Behl would be taking over M Shivkumar as CFO.
Market Share of the Company:
With a capacity of 38 million meters in wool and wool-blended fabrics, Raymond commands over 60 per
cent market share in worsted suiting in India and ranks amongst the first three fully integrated
manufacturers of worsted suiting in the world. We are perhaps the only company in the world to have a
diverse product range of nearly 20,000 design and colors of suiting fabric to suit every age, occasion and
style. Raymond export products to over 55 countries including USA, Canada, Europe, Japan and the
Middle East.
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Raymonds, 60
Reid & Taylor, 2
Van Heusen, 7
Grasim, 4
Vimal, 3
Others, 27
SHARES IN MARKET(%) WORSTED SUITING IN
INDIA
The Raymond Ltd
2%
Procter & Gamble
Co.
2%
Henkel Ag & Co.
5%
Cavinkare Pvt
5%
TTK Healthcare
5%
Beirsdorf AG
5%
Reckkit Benkiser
11%
McNroe Chemicals
Pvt.
12%
Uniliever Group
31%
Others
22%
MARKET SHARE(%)
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Product and TargetedMarkets of Raymond:
Raymond is among the largest integrated manufacturers of worsted fabrics in the world. Raymond Ltd.
owns some of the most highly respected apparel brands in its portfolio like - Raymond, Manzoni, Park
Avenue, ColorPlus, Parx, Park Avenue, Be, Zapp! and Notting Hill and GAS.
The Raymond Group also has an expansive retail presence. Raymond's wide range of products and
services are as follows:
I. Total textile solutions.
II. Fabrics (Worsted, Denim and Shirting).
III. Apparels (Tailored Clothing, Jeanswear and Dress Shirts).
IV. Brands (Raymond, Park Avenue, ColorPlus, Parx, Be, Zapp! Notting Hill and The Raymond
Shop).
V. Woolen Outerwear.
VI. Furnishings.
VII. Retail (The Raymond Shop and Brand Store).
VIII. Engineering (Files, Cutting Wools, Hand Tools and Agri tools and Auto Components).
IX. Personal Care (Park Avenue and Kamasutra).
X. Prophylactic (Kamasutra and Surgical Gloves).
XI. International Business.
XII. Corporate Wear
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Brands offer by Raymond
With futuristic visionaries commanding the direction, in a decade of its existence, Raymond had a clear
vision, evolution. As a brand, we have been the torch bearer
for style, superiority and sophistication. The values of
Raymond emanate quality leadership and trust and these have
been the most important foundation that has been intrinsic to
the Raymond DNA. Raymond has been a monumental brand
that passed the mantle from one generation to the other,
almost like leaving a part of heirloom.
Launched in 1993, ColorPlus created a niche in the ready to
wear market in India with a premium range of clothing for
men. With focus on product innovation and unique use of
colors it has today come a long way since inception
The brand in no time has become the choice of the up market,
trend-savvy, sophisticated and discerning Indian man and
changed the way he dressed. With flagship stores in the best
locations and international service, ColorPlus brought in an
international shopping experience to the country
Launched in 1986, Park Avenue provides stylish and
innovative wardrobe solutions to well-dressed gentlemen.
Park Avenue designs embody the most modern international
fabric, styling, palettes and trends globally. From a high
powered business meet to a weekend social affair, the brand
hosts an assortment of offering to a stylish man on the go.
Park Avenue evolved into an innovation brand that lead to
new styles and a wardrobe offering for the corporate world
and won the 'Best Design Concept' of the year Award for
Innovative AUTOFIT Concept at Images Fashion Awards
2015
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Parx is a premium casual lifestyle brand, which is positioned to cater to the needs of
consumers who are looking for dressing up for life across
occasions and events. Parx reflectsthe personaof the energetic
22-30-year-oldwho is aggressive, outgoing, dynamic and lives
his life to the fullest. Parx reflects the pulse of the new
generation which looks at clothing as a reflection of their
attitude and vibrancy. Right from its inception in 1999, Parx
has been the preferred choice of brand in the casual wear
segment with continuous innovations and international trends
and styling. It is positioned to meet the consumer needs for
"beyond work" requirements and this has been addressed
through categories like Urban, Sport, Excursion and Club
Raymond Home is India’s leading Home Textile Brand
today that brings versatile Home textiles collection that
brings a subtle yet stylish vibe into one’s home décor as
well as kitchen living and dining accessories for its
customers across the country.
Combining various patterns and natural theme, Raymond
Home offers a host of aprons, napkins, table linen, diwan
sets and readymade curtains. Wide selection of bed sheet
sets, towels, blankets, comforters, quilts and bath robes are
available in distinct colours and patterns, thus providing
ample choice to customers to customize and mix and match
to create unique look for their home.
Currently, Raymond Home product range is available.ii
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Recent News:
 Raymond Q2 net profit up 32.2% to Rs 86.24 cr. Its net sales rose 1.91 per cent to Rs 1,883.17
crore during the period under review as against Rs 1,847.75 crore in the corresponding quarter of
previous fiscal.
 The Raymond’s tomb complex at Hyderabad’s Moosrambagh area is being transformed into a
park with a walking track as part of a Union Government project.
 Raymond sells 20 Acres of land in Thane to Xander-backed VRSA.
 Textile major is venturing into real estate development business and has started a new division
Raymond Realty to drive its growth plans in this segment. The company owns nearly 125-acre
contiguous land parcel at Thane’s Cadbury Junction and is looking to monetize it through its new
business venture.
 The Securities and Exchange Board of India (SEBI) has issued a show-cause notice to textile
maker Raymond alleging multiple securities market violations. The allegations include failure to
obtain necessary approvals for related party transactions in the JK House episode, corporate
governance violation for non-disclosure of material information about litigations and non-
compliance of shareholder reclassification norms. ET has reviewed a copy of the notice.
 Raymond Group promoter and chairman Gautam Hari Singhania said he will step down as
chairman from all group companies and dissociate himself from day-today functioning to build an
organization which can run competitively and independently without the involvement of the
promoter.
 The Raymond Shop (TRS), which has been quite actively stepping up its digital initiatives to
enhance the in store experience and visualization for customers, has now introduced the StyleMe
concept at its outlets. By installing a virtual mirror at its brick and mortar outlets, TRS plans to
help the customer visualize a certain suit on him and thus uplift his in-store experience.
 Raymond's Q2 earnings show that the fabric and apparel player has seen a marked improvement
in performance (YoY). As on September 30, Raymond's network includes 1,282 stores across all
formats, covering 2.2 million square feet of retail space. The mini-TRS (The Raymond Shop) count
stood at 139 stores. Here's how the quarter panned out for the company's units.
 Textile major Raymond is planning to cut about 10,000 jobs in its manufacturing centers in the
next three years, replacing them with robots and technology.
 Veteran industrialist Vijaypat Singhania, who built Raymond into one of the best known apparel
brands in the country and was one of the richest men in the country, is entangled in a legal battle
with his son for a roof over his head. Two years ago, the 78-year-old had handed over a huge part
of his assets to his son. Now he has told the Bombay High Court that the company controlled by
son has refused to give him possession of a flat in the redeveloped 36-storey house in Mumbai's
posh Malabar Hill.
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Competitor Analysis:
Raymond have different brand different sector so, there are many competitors in the India as well as
international market. Some of the competitors are analysing below
 Axe
 Wild Stone
 Addiction
 Aramask
 Old Spice
 Engage, etc.
However, among all these brands AXE has a dominating share in the market because of the brand
equity and brand loyalty that it has built and is leveraging the same. AXE has a wide acceptance among
the youth which forms the major chunk of perfume & deodorant users while majorly users of the
PARK AVENUE range are from the age group of 28-40. Vis-à-vis all these the AXE deodorant never
forget to promote any of its new product.
Other problem with PARK AVENUE range includes the image it has built over a period of time
attracts only affluent and thus others remain unaware that the PARK AVENUE deodorants are within
their reach and could be of their taste depending on the fragrance of their choice.
Lack of promotion could be easy held responsible for unawareness of the target audience about the
brand and the product (PARK AVENUE I.Q.). Even there are no point-of-purchase displays, no
testers are available to lure the target audience so that they could try and convert the experience into a
sale. Already the promoters have made a mistake by not carrying out any PR activity & advertisement
campaign but now by not going for other promotional tactics they are rushing for double fault and
leady the product towards an end.
Even at established and renowned retailers (BIG BAZAAR), the retailers are seen promoting their
own private labels (DJ&C) and other companies’ products for greater margins. So if the organization
itself is not going to promote its products through PR/advertising campaign its product would have to
bear its consequences.
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Marketing Analysis
SWOT Analysis of Raymond Group
Raymond Group is an Indian apparel company headquartered in Mumbai. The group owns various
famous brands like Raymond, Park Avenue and ColorPlus. The company also has a chain of organized
retail outlets called “The Raymond Shop”. Raymond has gained popularity with its famous tagline
“Raymond: The Complete Man”.
Strengths ofRaymond
Strong Brand Name: Raymond is almost a 100-year-old brand and has sustained through different
phases and fashion trends in India and all over the world through the trust and credibility of its customers.
It has a very strong Brand image and has been successful in satisfying its customers.
Popular Tagline “Raymond: The complete man”: Raymond has been able to create a strong and well-
renowned tagline “The complete man”. This tagline has been defining Raymond over the years. This has
helped Raymond create a strong image and brand recall of Raymond and has made its advertisements very
popular.
Product Line Extension: Raymond has been successful in extending its product line into other popular
brands to target various age and income groups. Raymond owns popular brands Park Avenue, ColorPlus
& Park. These brands have been successful in enhancing the customer base for Raymond and adding new
revenue sources.
Strength Weakness
Opportunities Threat
Raymonds
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The Raymond Shop: The Raymond Shop is a chain of stores through which the company
retains all the brands under it. It has been a successful venture for Raymond in terms of engaging its
customers through its brands and has also contributed heavily in increasing the sales.
Weakness of Raymond
Low Global Penetration: Raymond has the major presence in India and some South East Asian nations
which is very low as compared to its major competitors which are a weakness for the company.
Over Dependence on Indian market: Majority of Raymond’s revenue comes from India and thus it
makes the company vulnerable to any economic, political or social changes that happen in the nation.
Opportunitiesof Raymond
Increasing Disposable Income in India: Disposable income in India has been increasing over the years
and is expected to increase further at a rapid pace. This will certainly increase demand in the apparel
industry.
Growing Middle Class: The Indian middle class have experienced a shift in their spending pattern. The
middle-class population of India can create high demand in the near future.
Global Expansion: Raymond has a product portfolio which can attract many markets around the world
like African countries, Middle East etc. Raymond should look forward to expanding globally to increase
its customer base and revenues.
Threats of Raymond
Intense Competition: Raymond competes with various local and global players in the market. Intense
competition in the market puts pricing pressure and reduce market share in the industry.
The abundance of counterfeit products: Presence of counterfeit products, especially in the Indian
market, is in abundance. This not only affects the sales of the brands but also affect the brand image.
STP & Market Planning:
Today, Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in Modern
Marketing. It is one of the most commonly applied marketing models in practice. The STP model is useful
when creating marketing communications plans since it helps marketers to prioritize propositions and then
develop and deliver personalized and relevant messages to engage with different audiences. In addition,
STP focuses on commercial effectiveness, selecting the most valuable segments for a business and then
developing a marketing mix and product positioning strategy for each segment.
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MARKETING MIX OF RAYMOND
Marketing mix of Raymond analyses the brand/company and explain the marketing strategies of
the company. Marketing mix consists of 4Ps product, price, place and promotion.
The following are the analysis of the company:
PRODUCT
Raymond is the multinational organization that started its operations as fashion retail. Under its
various brands Raymond retails, a number of clothes classified into trousers, shirting, jackets,
suits, jeans and others. Raymond has a production capacity of 1.5 million garments per year.
Raymond has a brands like Park Avenue, Parx, ColourPlus, Raymond Premium Apparel etc.
Some of the product diversifation of Raymond are:
 Readymade garment
 Air-Charter Service
 Prophylactics
 Denim wear
 Personal care
 Corporate wear
Segmentation
• Identify bases for segmentation
• Determine important charecteristics of each market segments
Targetting
• Evaluate commercial & potential attractiveness each segments.
• Selecting one or more segments.
Positioning
• Developing detailed product positioning for selected segments.
• Developing marketing mix for each selected segments.
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PRICE
Raymond is one of the trusted and prominent name in Indian markets. So, the pricing strategies
are classified to upper and upper middle class section of urban people. It also adopted a premium
pricing strategy. As its potential customers are high-end individuals who look for better quality
than quantity they can afford the price of the product in the market. The pricing policy is
differ depending on the type of fabric, stitching and workmanship involved, retail outlet location,
colour and size.
PLACE
Raymond has spread its presence in India as well as International market. The company is a
major supplier of garment and fabric in around 50 countries including Japan, Europe and North
America.
In India, all their brand is available in their retail stores The Raymond Shop. The first retail
outlet is opened at Mumbai. Now there is more than 700 outlets across the India and overseas.
PROMOTION
Raymond has adopted numerous marketing policies to increase and maintain its brand image in
the consumer market. It has conducted a several advertising campaigns that are shown with help
of every possible advertising medium like print, digital and electronic. Ads have been shown via
different television channels at a prime time, aired on the radio between popular shows,
displayed on billboards at popular and populated places, fashion magazines and newspapers.
Raymond has also uses social media platform to advertise via Twitter, Facebook and YouTube.
They also updated the important event in their website.
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SWOT Analysis of PARX
The following are the Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis of
Parx.
STRENGTH
1. Excellence branding and promoting
2. It is one the biggest brand of Raymond Ltd.
3. Creating innovation and use latest trend in casual outfits for customer.
4. Offering a wide variety for men and women in clothing collection.
WEAKNESS
1. Global entrance is limited as compared to other big international brands.
2. High switching brand due to high offering to customer by Indian as well as International
brands
OPPORTUNITY
1.Diversification of various product offers.
2.Potential in wide distribution.
3. Global presence of other Raymond brands lead to penetrate for Parx as well.
THREAT
1. Competitor both Indian and International brands
2. Social, Legal, Political factors (external factors).
STP of parx brands
Segment Youngster looking for a casual wear
Targeting Urban youth from upper-middle class.
Positioning Fresh and Premium casual wear.
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FINANCE
Income Statement
Income statement
Period Ending:
2019
30/09
2019
30/06
2019
31/03
2018
31/12
Total Revenue 18831.7 14351.2 18087.13 16751.6
Revenue 18831.7 14351.2 18087.13 16751.6
Other Revenue, Total - - - -
Cost of Revenue, Total 10941.9 8311.7 10361.19 9438.4
Gross Profit 7889.8 6039.5 7725.94 7313.2
Total Operating Expenses 17620.9 14070.7 16943.6 15698
Selling/General/Admin. Expenses,
Total
2644.2 2425 2336.38 2387.9
Research & Development - - - -
Depreciation / Amortization 859.5 812.7 516.67 480.1
Interest Expense (Income) - Net
Operating
- - - -
Unusual Expense (Income) - 1.4 9.21 12
Other Operating Expenses, Total 3175.3 2519.9 3720.15 3379.6
Operating Income 1210.8 280.5 1143.53 1053.6
Interest Income (Expense), Net Non-
Operating
-751.6 -739.4 -498.59 -755.5
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Gain (Loss) on Sale of Assets - - - -
Other, Net 296 348.2 283.99 305.2
Net Income Before Taxes 755.2 -110.7 928.94 603.3
Provision for Income Taxes -3.5 11.3 251.91 203.8
Net Income After Taxes 758.7 -122 677.03 399.5
Minority Interest -22.8 -26.5 -1.9 -23.9
Equity In Affiliates - - - -
U.S GAAP Adjustment - - - -
Net Income Before Extraordinary
Items
735.9 -148.5 675.13 375.6
Total Extraordinary Items 103.7 - - -
Net Income 839.6 -148.5 675.13 375.6
Total Adjustments to Net Income - - - -
Income Available to Common
Excluding Extraordinary Items
735.9 -148.5 675.13 375.6
Dilution Adjustment - - - -
Diluted Net Income 839.6 -148.5 675.13 375.6
Diluted Weighted Average Shares 61.37 61.24 61.4 61.37
Diluted EPS Excluding
Extraordinary Items
11.99 -2.42 11 6.12
DPS - Common Stock Primary Issue - - 3 -
Diluted Normalized EPS 11.99 -2.41 11.1 6.25
iii
Balance Sheet
24 | P a g e
Balance sheet
Period Ending:
2019
30/09
2019
30/06
2019
31/03
2018
31/12
Total Current Assets 46766.6 - 40179.15 -
Cash and Short Term Investments 4773 - 4432.38 -
Cash 3292.4 - 1048.74 -
Cash & Equivalents 814.5 - 211.92 -
Short Term Investments 666.1 - 3171.73 -
Total Receivables, Net 16831.9 - 13442.8 -
Accounts Receivables - Trade,
Net
16658.5 - 12595.07 -
Total Inventory 21138.3 - 19015.27 -
Prepaid Expenses - - - -
Other Current Assets, Total 4023.4 - 3288.7 -
Total Assets 79179.6 - 66644.5 -
Property/Plant/Equipment, Total –
Net
25398.1 - 20341.81 -
Property/Plant/Equipment, Total
– Gross
- - - -
Accumulated Depreciation, Total - - - -
Goodwill, Net 115 - 115.02 -
Intangibles, Net 57.4 - 36.35 -
Long Term Investments 3566.8 - 3472.3 -
Note Receivable - Long Term 891 - 708.64 -
Other Long Term Assets, Total 2384.7 - 1791.23 -
Other Assets, Total - - - -
Total Current Liabilities 48980.9 - 41336.69 -
Accounts Payable 16118.2 - 13519.68 -
Payable/Accrued - - - -
Accrued Expenses - - - -
Notes Payable/Short Term Debt 21126.2 - 17316.64 -
Current Port. of LT Debt/Capital
Leases
- - 8275.26 -
Other Current liabilities, Total 11736.5 - 10500.38 -
Total Liabilities 59982.1 - 47106.56 -
25 | P a g e
Total Long Term Debt 3917 - 4112.54 -
Long Term Debt 3917 - 4112.54 -
Capital Lease Obligations - - - -
Total Debt 25043.2 - 21429.18 -
Deferred Income Tax 245.9 - 242.17 -
Minority Interest 879.1 - 829.78 -
Other Liabilities, Total 5959.2 - 585.37 -
Total Equity 19197.5 - 19537.94 -
Redeemable Preferred Stock, Total - - - -
Preferred Stock - Non Redeemable,
Net
- - - -
Common Stock, Total 613.8 - 613.81 -
Additional Paid-In Capital - - - -
Retained Earnings (Accumulated
Deficit)
18583.7 - 18924.14 -
Treasury Stock - Common - - - -
ESOP Debt Guarantee - - - -
Unrealized Gain (Loss) - - - -
Other Equity, Total - - - -
Total Liabilities & Shareholders'Equity 79179.6 - 66644.5 -
Total Common Shares Outstanding 61.38 - 61.38 -
Total Preferred Shares Outstanding - - - -
26 | P a g e
Cash flow
Mar 19 18-Mar
12months 12 months
Net Profit/Loss Before
Extraordinary Items And Tax 118.61 91.45
Net CashFlow From Operating
Activities
92.79 253.44
Net Cash Used In Investing
Activities
-1.04 -117.98
Net Cash Used From Financing
Activities
-112.06 -115.92
Net Inc/Dec In Cash And Cash
Equivalents
-20.31 19.55
Cash And Cash Equivalents
Begin of Year
26.3 6.75
Cash And Cash Equivalents End
Of Year
5.99 26.3
27 | P a g e
HUMAN RESOURCE
Organization Structure
Board of Directors
Managing Directors / General Managers
Production Managers Finance ManagersMarketingManagers
Workman
Supervisors
Foreman
Work ManagersA
U
T
H
O
R
I
T
Y
R
E
S
P
O
N
S
I
B
I
L
I
T
Y
28 | P a g e
JD’S OF RAYMOND
Finance
Job description
 Work closely with Finance Shared Services for closure of monthly, quarterly and
annual Financial statements
 Responsible for Statutory, Internal and Cost audit for both the plants of Shirting
B2B business
 Responsible for Annual Budgeting, monthly/quarterly Forecasting and Variance
analysis
 Responsible for Working Capital and Cash Flow Management.
 Coordinate with Corporate treasury teams in dealing with Banks and Financial
institutions for Fund based and Non Fund based limits.
 Deal with Government agencies for availing various subsidies entitled to the
business
 Ensure Direct and Indirect Tax compliances by working in close co-ordination
with Corporate Tax team. Responsible for all statutory compliances related to the
business.
 Implement SAP Costing module in both the plants and be part of S4 HANA
project.
 Work closely with all stake holders in SSC, Plants and Business teams for all
matters related to the Shirting B2B business.
Required Candidate profile
a. Hands on experience in SAP FICO
b. Strong orientation towards IT systems and processes
c. Preferred candidates with manufacturing Plant Experience
d. Excellent communication and Interpersonal skills
e. Team player
f. Possess excellent leadership qualities
Candidates will be initially be based in Thane for 3-4 Months for training purpose post that will be
posted in Kolhapur Plant.
Role Credit/Control Manager
Industry Type Industrial Products / Heavy Machinery
Functional Area Accounts, Finance, Tax, Company Secretary, Audit
Employment Type Full Time, Permanent
Role Category Finance/Audit
Education
UG: Any Graduate in Any Specialization, Graduation Not Required
PG: Post Graduation Not Required, Any Postgraduate in Any Specialization
29 | P a g e
Doctorate: Any Doctorate in Any Specialization, Doctorate Not Required
Key Skills
Finance Control Corporate Taxation Budgeting Variance Analysis Cash Flow Management Treasury
Cost Audit Forecasting Indirect Taxation Auditingiv
JOB DESCRIPTION (marketing)
Designation/Role Zonal Marketing Manager
Function Marketing
Business Retail
Grade 10
Years of Experience 5-6 years
Qualification MBA in Marketing
Location Kolkata
Reporting To Head Retail Marketing
Key Responsibilities
 Owning and driving the Annual Marketing Calendar for the Region.
 Responsible for driving the footfalls through Campaigns and initiatives and ownership for business
performance / revenue of the Region.
 Aligning Operations team with Central Marketing, Visual Merchandising loyalty , Digital Marketing
team for monthly /seasonal plans and framework.
 Analyse zone performance and curate Marketing plans based on Zone performance
 Manage BTL, onsite innovations and retail campaign management activities to drive sales of each TRS in
the Region.
 Brand Tie up and negotiate with the marketing / event agencies to get the best possible deal keeping in
mind the long term gains.
 Implement the Raymond Signature Experience across the network & own the Consumer Journey in the
Regions.
Other Attributes
 Must be result oriented, self-motivated
 Detail oriented with strong planning, organizational skills
 Excellent Communication and Influencing Skills
30 | P a g e
Lead - Business HR Central Functions & Talent Acquisition
Talent Acquisition As a Lead :
1. Reviving talent acquisition strategy for entire lifestyle buisness
2. Creating talent pipe line and robust hiring process and framing the industry best selection process.
3. Setting up SOPs of TA for lifestyle buisness
4. SLA track and governance with penalities and incentives disbursing
5. Engaging the best in the industry recruitment service provider, keeping cost and other benefits
optimum
6.Managing candidate and Stakeholder experience
7. Building and sustaining a process review mechanism like audits, feedbacks and review meeting with
Head BHR and Lead BHRsLead BHR Central FunctionsTalent
Acquisition:
1. Responsible for fulfilling all Talent requirements across levels for Marketing, HR, Finance, Digital
Functions and PMO along with RPO Team
2. Handling Manpower Budgeting exercise for Annual resource requirement as well as reviewing it on
Quarterly basis
3. Partnering with the Business Heads w.r.t. Talent requirements in terms of Structure, Headcount,
Budgets for acquiring good talent as per the pre decided TAT
4. Utilizing LinkedIn Career Page, IJB and Referral for hiring
5. Handling Transfers, Deputation & Relocation and seamless execution of FTC confirmation. The
scope is entire life style central team.
Performance Management:
1. Driving Mid Term and Annual PMS cycle for Central Functions.
31 | P a g e
2. Ensuring 100% KRA completion of all new joiners online.
3. Establishing PIP process within the central teams.
4. Conducting KRA Audit for Annual Goal Setting.
5. Driving Promotion Process for Central Teams
6. Assess business unit’s human resources training needs and conduct 1:1 and/or group training sessions
as appropriate.
7.Managing Productivity of employees and Employee Engagement, Recognition & Development
32 | P a g e
Organization culture of the company
According the review given by the employed of the Raymond ltd (parx), environment and company
staff are very nice and support to learn for the new trainee staff, and professional work culture. It has a
job profiles which clearly defined that educated & knowledgeable staff
working in system requires punctual persons & no deviations mistake. This organization also helps to
enhancing the skills in different field every day. Meeting targets within timelines and perform on time.
Start with call or mail, it has sales coordination, nice management, nice co-worker, Hardest part of the
job is understanding method of Work and most enjoyable part was Two days of One in a month and
salary getting on time
Reviews from the employee
33 | P a g e
TRAINING NEEDS OF THE COMPANY
1) Professional Training
Depending on the role, formal employee training may be required to ensure competency and even
excellence. Create a knowledge-base of critical information and best practices to pass on to new hires as
you grow your team. This will be time-consuming at first, but will pay off in the long run.
2) Cross-Departmental Training
From the review of employees, it was found that some lack of coordination between employees and
bosses in departments. So by cross department training, I think the problem will be solved properly
without conflict.
Conclusion
Raymond Ltd. is one of India's, and the world's, leading producers of worsted fabrics, claiming some 60
percent of the Indian worsted suiting market. They India is one the leading exporter of cotton, fabric
worsted suiting to other countries. India have a lot of potential to develop in the textile and apparel
industry.
For the growth of the textile industry, India have a lot of advantages in this sector
1. India has an abundant availability of raw material such as cotton, wool, silk and jute. It also enjoys a
comparative advantage in term of skilled manpower and in cost of production.
2. 100 percent FDI is allowed in Indian textile sector. To boost the exports, free trade with ASEAN is
allowed.
34 | P a g e
3. huge investment is made by the Government under lot of scheme to encourage more
private equity and to train the workforce.
4. rise in income level is expected t drive demand in textile industry. Growth in building and
construction will continue to raise demand for non-clothing textile.
Beyond the business Raymond have done many social work such as
 They initiate JK TRUST GRAM VIKAS YOJANA to the rural area to improve the
quality of life. This social initiative benefits over 4.5 million people across 45,000
villages in 11 states of India.
 Raymond is also taking measures to create a robust tailoring ecosystem to skill 1 lakh
tailors in the next 5 years.
 In an attempt to impart high quality education with an emphasis on values, the group
has founded three schools.
 The Raymond Rehabilitation Centre focuses on welfare of under-privileged children
over the age of 16 and was set up in the year 2006 at Jekegram, Thane
…………………………………..THANK YOU…………………………………………….
35 | P a g e
REFERENCE
i https://www.ibef.org/industry/textiles.aspx
http://www.raymond.in/
iii https://www.investing.com/equities/raymond-financial-summary
http://www.raymond.in/theraymondgroup?cat=14
iv https://www.naukri.com/

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raymond ltd. project

  • 1. PARX 2019 SUBMITTED BY: LAIMAYUM BIKASH SHARMA MBA 4 UID: 2019-2507-0001-0007 COMPANY :- RAYMOND LIMITED
  • 2. 2 | P a g e Contents SECTOR INFORMATION...................................................................................................................................4 1. INTRODUCTION...................................................................................................................................4 2. INDUSTRY SIZE/CONTRIBUTION TO GDP...................................................................................................4 MARKET OVERVIEW....................................................................................................................................6 EVOLUTION OF THE INDIAN TEXTILE SECTOR ............................................................................................6 Government initiative..............................................................................................................................6 REASON FOR GROWTH................................................................................................................................8 PORTER’S FIVE FORCE ANALYSIS OF THE SECTOR ..........................................................................................9 Company Information.................................................................................................................................10 Market Share of the Company:.................................................................................................................10 Product and Targeted Markets of Raymond: ...........................................................................................12 Recent News:...........................................................................................................................................15 Competitor Analysis: ...............................................................................................................................16 Marketing Analysis......................................................................................................................................17 Strengths of Raymond.............................................................................................................................17 Weakness of Raymond.........................................................................................................................18 Opportunities of Raymond ......................................................................................................................18 Threats of Raymond.............................................................................................................................18 STP & Market Planning:...........................................................................................................................18 MARKETING MIX OF RAYMOND.................................................................................................................19 SWOT Analysis of PARX.............................................................................................................................21 STP of parx brands ...................................................................................................................................21 Income Statement....................................................................................................................................22 Balance Sheet...........................................................................................................................................23 Cash flow .................................................................................................................................................26 HUMAN RESOURCE.......................................................................................................................................27 Organization Structure..............................................................................................................................27 JD’S OF RAYMOND....................................................................................................................................28 Lead - Business HR Central Functions & Talent Acquisition...........................................................................30
  • 3. 3 | P a g e Organization culture of the company.........................................................................................................32 TRAINING NEEDS OF THE COMPANY..........................................................................................................33 Conclusion ...................................................................................................................................................33 REFERENCE ..................................................................................................................................................35
  • 4. 4 | P a g e SECTOR INFORMATION 1. INTRODUCTION Textile market segmentation 2. INDUSTRY SIZE/CONTRIBUTION TO GDP  The Indian textile industry is one of the oldest and largest industries in Indian economy.  India's overall textile exports during FY 2017-18 stood at US$ 39.2 billion in FY18 and expected to increase to US$ 82.00 billion by 2021 from US$ 31.65 billion in FY19.  It contributed two per cent to the GDP of India and employs more than 45 million people in 2017-18. The sector contributed 15 per cent to the export earnings of India in 2017-18.  The Indian textile industry estimate to reach US$250 billion by 2019.  The production of raw cotton in India is estimated to have reached 36.1 million in FY2019. textile fibres cotton fibers silkfibers wool fibres animal fiber plantfibers man-made/sythetic fibers yarn single yarn plied/multi ple yarn specialty yarn fabrics household technical garment menswear women wear children wear
  • 5. 5 | P a g e 37.57 37.66 36.75 36.63 32.75 18.56 5.3 6.01 5.85 6.04 6.45 3.84 0 5 10 15 20 25 30 35 40 FY2014 FY2015 FY2016 FY2017 FY2018 FY2019 US$Bn Axis Title textile trade Export Import FMCG 27% Real Estate 3% Service 4% Automobiles 8% Textile 2%Telecom 6% Education 5% Consumer durable 4% Others 26% Retail 7% E.com 8% SECTOR WISE CONTRIBUTION TO GDP
  • 6. 6 | P a g e MARKET OVERVIEW EVOLUTIONOF THE INDIANTEXTILE SECTOR Governmentinitiative The Indian government has taken up a number of export promotion for textile sector for the growth of the sector. It also allowed 100 per cent FDI in the Indian textile sector under the automatic route. Initiatives taken by Government of India are:  The Directorate General of Foreign Trade (DGFT) has revised rates for incentives under the Merchandise Exports from India Scheme (MEIS) for two subsectors of Textiles Industry - Readymade garments and Made ups.  As of August 2018, the Government of India has increased the basic custom duty to 20 per cent from 10 per cent on 501 textile products, to boost Make in India and indigenous production.  The Government of India announced a Special Package to boost exports by US$ 31 billion, create one crore job opportunity and attract investments worth Rs 80,000 crore (US$ 11.93 billion) during 2018- Pre 1990s 1991-2000 2001-2015 2016 onwards The firstcotton textile mill of Mumbai was establishedin1854. The firstcotton mill of Ahmedabadwasfound in1861; it emergedasa rival centerto Mumbai. Number of mills increased from 178 in 1901 to 417 in 1945. Out of 423 textile mills of the undivided India, India received 409 after partition and the remaining 14 went to Pakistan . In 1999, TUFS was set up to provide easy access to capital for technological up gradation. TMC was launched to address issues related to low productivity and infrastructure. In 2000, NTP was announced for the overall development of the textile and apparel industry. SITP was implemented to facilitate setting up of textile units with appropriate support infrastructure. After MFA cotton prices are aligned with global prices. Technical textile industry will be a new growth avenue. Free trade agreement with ASEAN countries and proposed agreement with EU under discussion. Restructured TUFS was launched attracting a subsidy cap of US$ 420.65 Million. 2019 Make in India campaign was launched to attract manufacturers and FDI. Technology Mission for Technical Textile has been continued. Under Union Budget 2019-20, Government of India allocated around Rs 5,831.48 crore (US$ 808.24 million) for the Ministry of Textiles. 3,544 operational textile mills which includes 2,184 Non Small Scale Industry and 1,360 Small Scale Industry in the country in 2017-2018
  • 7. 7 | P a g e 2020. As of August 2018 it generated additional investments worth Rs 25,345 crore (US$ 3.78 billion) and exports worth Rs 57.28 billion (US$ 854.42 million).  Integrated Wool Development Programme (IWDP) approved by Government of India to provide support to the wool sector starting from wool rearer to end consumer which aims to enhance the quality and increase the production during 2017-18 and 2019-20. The Cabinet Committee on Economic Affairs (CCEA), Government of India has approved a new skill development scheme named 'Scheme for Capacity Building in Textile Sector (SCBTS)' with an outlay of Rs 1,300 crore (US$ 202.9 million) from 2017-18 to 2019-20. The future of Indian textile industry looks promising by both domestic consumption as well as export demand. The industry attracted Foreign Direct Investment (FDI) worth US$3.12 billion during the year 2000- 2018.i
  • 8. 8 | P a g e REASON FOR GROWTH •Indian has a large raw material of all types of natural and synthetic fibres •. It is the largest cotton producer in the world with a share of approx. 27% of the global cotton production. • India is also the second largest producer of polyester globally with 8% global. abudant availability of raw material •India is not a low cost manufacturing country but remain competitve due to many factor • cost of manufacture are consist of labour cost, power cost, lender cost, water cost etc. competitivecost of manufacturing •Government of India has launched various support schemes for textile and apparel manufacturers to make them globally competitive. • The Schemes target technology upgradation, infrastructure development, export promotion etc. government support • there is a lot of large scale manufacturing company in india. • they provide a diversified product in high quality good and well recognised by the world wide buyer presence of large integration players • the Indian domestic consumption of textile and apparel is valued at US$ 85 bn. in 2016. • India is expected to become the world’s fastest growing e-commerce market. • Increasing participation of women in workforce • Growing presence of international brands and retailers and emergence of new product categories. large and growing domestic market
  • 9. 9 | P a g e PORTER’S FIVE FORCE ANALYSIS OF THE SECTOR BARGAININGPOWEROFSUPPLIER (LOW)  HIGH AVAILAILITYOFCOTTON  LOW COST LABOUR  IMPORTANCEOF VOLUME SUPPLIER ISVERY HIGH  COST RELATIVEIS LOW COMPITITORS(high)  Fixedcostare high  Brand identityishigh  Exitbarrieris alsohigh THREAT TO SUBSTITUTE (hgh)  Competitionfromlowcost producingnations  Unorganisedsectorishighin producinggarment THREAT OF NEW ENTRANCE(moderate)  Low barriersindomesticmarket  Brand identityof acompanyin thisindustryishigh  Capital requirementof establishinganational level is high BARGAININGPOWEROF BUYER(low)  Highdemandfor apparelsand home textile  Buyerconcentrationislow  Productdifferencesandbrand identityare quite high
  • 10. 10 | P a g e Company Information Incorporated in 1925, Raymond is the leading, integrated producer of worsted suiting fabric in the world, with a capacity of producing 42 million meters of wool & wool-blended fabrics. A pioneer in the textile and men’s apparel business, in India, with a turnover of over USD 600 million, the Raymond Group is horizontally and vertically integrated and offers end-to end solutions for fabrics and garmenting. The Group has six, state-of -the art textile plants and four garmenting factories, in India and Europe, supported by world-class design studios and ably supported by Italian designers who put together collection twice a year. The Raymond Group has in its portfolio some of the most respected brands in India - Raymond as well as leading menswear brands – Park Avenue, Parx, Manzoni and ColorPlus. Recently, Raymond, the flagship brand from India’s leading textile & apparel major Raymond Ltd. took the craftsmanship of garment making and customer convenience to new echelons by launching ‘Raymond Finely Crafted Garments’ (FCG). It was incorporated as the Raymond Woollen mill during the year 1925 near Thane Creek. Lala Kailashpat Singhania took over The Raymond Woollen Mill in the year 1944. In 1958, then with lot of hard work and efforts Mr. Vijaypat Singhania made this small fabric company into a world renowned brand. The exclusive Raymond Retail showroom, King's Corner, was opened at Ballard Estate in Mumbai. In 1968, Raymond had set up a readymade garments plant at Thane. A new manufacturing facility was set up at Jalgaon(Maharashtra) during the year 1979 to meet the increasing demand for worsted woollen fabrics. In the year 2000 Vijaypat Singhania handed over his company to his only son Gautam Singhania and in the year 2015 he gave 37.57 % of the total shares to him. In November 2015 Raymond announced that Sanjay Behl would be taking over M Shivkumar as CFO. Market Share of the Company: With a capacity of 38 million meters in wool and wool-blended fabrics, Raymond commands over 60 per cent market share in worsted suiting in India and ranks amongst the first three fully integrated manufacturers of worsted suiting in the world. We are perhaps the only company in the world to have a diverse product range of nearly 20,000 design and colors of suiting fabric to suit every age, occasion and style. Raymond export products to over 55 countries including USA, Canada, Europe, Japan and the Middle East.
  • 11. 11 | P a g e Raymonds, 60 Reid & Taylor, 2 Van Heusen, 7 Grasim, 4 Vimal, 3 Others, 27 SHARES IN MARKET(%) WORSTED SUITING IN INDIA The Raymond Ltd 2% Procter & Gamble Co. 2% Henkel Ag & Co. 5% Cavinkare Pvt 5% TTK Healthcare 5% Beirsdorf AG 5% Reckkit Benkiser 11% McNroe Chemicals Pvt. 12% Uniliever Group 31% Others 22% MARKET SHARE(%)
  • 12. 12 | P a g e Product and TargetedMarkets of Raymond: Raymond is among the largest integrated manufacturers of worsted fabrics in the world. Raymond Ltd. owns some of the most highly respected apparel brands in its portfolio like - Raymond, Manzoni, Park Avenue, ColorPlus, Parx, Park Avenue, Be, Zapp! and Notting Hill and GAS. The Raymond Group also has an expansive retail presence. Raymond's wide range of products and services are as follows: I. Total textile solutions. II. Fabrics (Worsted, Denim and Shirting). III. Apparels (Tailored Clothing, Jeanswear and Dress Shirts). IV. Brands (Raymond, Park Avenue, ColorPlus, Parx, Be, Zapp! Notting Hill and The Raymond Shop). V. Woolen Outerwear. VI. Furnishings. VII. Retail (The Raymond Shop and Brand Store). VIII. Engineering (Files, Cutting Wools, Hand Tools and Agri tools and Auto Components). IX. Personal Care (Park Avenue and Kamasutra). X. Prophylactic (Kamasutra and Surgical Gloves). XI. International Business. XII. Corporate Wear
  • 13. 13 | P a g e Brands offer by Raymond With futuristic visionaries commanding the direction, in a decade of its existence, Raymond had a clear vision, evolution. As a brand, we have been the torch bearer for style, superiority and sophistication. The values of Raymond emanate quality leadership and trust and these have been the most important foundation that has been intrinsic to the Raymond DNA. Raymond has been a monumental brand that passed the mantle from one generation to the other, almost like leaving a part of heirloom. Launched in 1993, ColorPlus created a niche in the ready to wear market in India with a premium range of clothing for men. With focus on product innovation and unique use of colors it has today come a long way since inception The brand in no time has become the choice of the up market, trend-savvy, sophisticated and discerning Indian man and changed the way he dressed. With flagship stores in the best locations and international service, ColorPlus brought in an international shopping experience to the country Launched in 1986, Park Avenue provides stylish and innovative wardrobe solutions to well-dressed gentlemen. Park Avenue designs embody the most modern international fabric, styling, palettes and trends globally. From a high powered business meet to a weekend social affair, the brand hosts an assortment of offering to a stylish man on the go. Park Avenue evolved into an innovation brand that lead to new styles and a wardrobe offering for the corporate world and won the 'Best Design Concept' of the year Award for Innovative AUTOFIT Concept at Images Fashion Awards 2015
  • 14. 14 | P a g e Parx is a premium casual lifestyle brand, which is positioned to cater to the needs of consumers who are looking for dressing up for life across occasions and events. Parx reflectsthe personaof the energetic 22-30-year-oldwho is aggressive, outgoing, dynamic and lives his life to the fullest. Parx reflects the pulse of the new generation which looks at clothing as a reflection of their attitude and vibrancy. Right from its inception in 1999, Parx has been the preferred choice of brand in the casual wear segment with continuous innovations and international trends and styling. It is positioned to meet the consumer needs for "beyond work" requirements and this has been addressed through categories like Urban, Sport, Excursion and Club Raymond Home is India’s leading Home Textile Brand today that brings versatile Home textiles collection that brings a subtle yet stylish vibe into one’s home décor as well as kitchen living and dining accessories for its customers across the country. Combining various patterns and natural theme, Raymond Home offers a host of aprons, napkins, table linen, diwan sets and readymade curtains. Wide selection of bed sheet sets, towels, blankets, comforters, quilts and bath robes are available in distinct colours and patterns, thus providing ample choice to customers to customize and mix and match to create unique look for their home. Currently, Raymond Home product range is available.ii
  • 15. 15 | P a g e Recent News:  Raymond Q2 net profit up 32.2% to Rs 86.24 cr. Its net sales rose 1.91 per cent to Rs 1,883.17 crore during the period under review as against Rs 1,847.75 crore in the corresponding quarter of previous fiscal.  The Raymond’s tomb complex at Hyderabad’s Moosrambagh area is being transformed into a park with a walking track as part of a Union Government project.  Raymond sells 20 Acres of land in Thane to Xander-backed VRSA.  Textile major is venturing into real estate development business and has started a new division Raymond Realty to drive its growth plans in this segment. The company owns nearly 125-acre contiguous land parcel at Thane’s Cadbury Junction and is looking to monetize it through its new business venture.  The Securities and Exchange Board of India (SEBI) has issued a show-cause notice to textile maker Raymond alleging multiple securities market violations. The allegations include failure to obtain necessary approvals for related party transactions in the JK House episode, corporate governance violation for non-disclosure of material information about litigations and non- compliance of shareholder reclassification norms. ET has reviewed a copy of the notice.  Raymond Group promoter and chairman Gautam Hari Singhania said he will step down as chairman from all group companies and dissociate himself from day-today functioning to build an organization which can run competitively and independently without the involvement of the promoter.  The Raymond Shop (TRS), which has been quite actively stepping up its digital initiatives to enhance the in store experience and visualization for customers, has now introduced the StyleMe concept at its outlets. By installing a virtual mirror at its brick and mortar outlets, TRS plans to help the customer visualize a certain suit on him and thus uplift his in-store experience.  Raymond's Q2 earnings show that the fabric and apparel player has seen a marked improvement in performance (YoY). As on September 30, Raymond's network includes 1,282 stores across all formats, covering 2.2 million square feet of retail space. The mini-TRS (The Raymond Shop) count stood at 139 stores. Here's how the quarter panned out for the company's units.  Textile major Raymond is planning to cut about 10,000 jobs in its manufacturing centers in the next three years, replacing them with robots and technology.  Veteran industrialist Vijaypat Singhania, who built Raymond into one of the best known apparel brands in the country and was one of the richest men in the country, is entangled in a legal battle with his son for a roof over his head. Two years ago, the 78-year-old had handed over a huge part of his assets to his son. Now he has told the Bombay High Court that the company controlled by son has refused to give him possession of a flat in the redeveloped 36-storey house in Mumbai's posh Malabar Hill.
  • 16. 16 | P a g e Competitor Analysis: Raymond have different brand different sector so, there are many competitors in the India as well as international market. Some of the competitors are analysing below  Axe  Wild Stone  Addiction  Aramask  Old Spice  Engage, etc. However, among all these brands AXE has a dominating share in the market because of the brand equity and brand loyalty that it has built and is leveraging the same. AXE has a wide acceptance among the youth which forms the major chunk of perfume & deodorant users while majorly users of the PARK AVENUE range are from the age group of 28-40. Vis-à-vis all these the AXE deodorant never forget to promote any of its new product. Other problem with PARK AVENUE range includes the image it has built over a period of time attracts only affluent and thus others remain unaware that the PARK AVENUE deodorants are within their reach and could be of their taste depending on the fragrance of their choice. Lack of promotion could be easy held responsible for unawareness of the target audience about the brand and the product (PARK AVENUE I.Q.). Even there are no point-of-purchase displays, no testers are available to lure the target audience so that they could try and convert the experience into a sale. Already the promoters have made a mistake by not carrying out any PR activity & advertisement campaign but now by not going for other promotional tactics they are rushing for double fault and leady the product towards an end. Even at established and renowned retailers (BIG BAZAAR), the retailers are seen promoting their own private labels (DJ&C) and other companies’ products for greater margins. So if the organization itself is not going to promote its products through PR/advertising campaign its product would have to bear its consequences.
  • 17. 17 | P a g e Marketing Analysis SWOT Analysis of Raymond Group Raymond Group is an Indian apparel company headquartered in Mumbai. The group owns various famous brands like Raymond, Park Avenue and ColorPlus. The company also has a chain of organized retail outlets called “The Raymond Shop”. Raymond has gained popularity with its famous tagline “Raymond: The Complete Man”. Strengths ofRaymond Strong Brand Name: Raymond is almost a 100-year-old brand and has sustained through different phases and fashion trends in India and all over the world through the trust and credibility of its customers. It has a very strong Brand image and has been successful in satisfying its customers. Popular Tagline “Raymond: The complete man”: Raymond has been able to create a strong and well- renowned tagline “The complete man”. This tagline has been defining Raymond over the years. This has helped Raymond create a strong image and brand recall of Raymond and has made its advertisements very popular. Product Line Extension: Raymond has been successful in extending its product line into other popular brands to target various age and income groups. Raymond owns popular brands Park Avenue, ColorPlus & Park. These brands have been successful in enhancing the customer base for Raymond and adding new revenue sources. Strength Weakness Opportunities Threat Raymonds
  • 18. 18 | P a g e The Raymond Shop: The Raymond Shop is a chain of stores through which the company retains all the brands under it. It has been a successful venture for Raymond in terms of engaging its customers through its brands and has also contributed heavily in increasing the sales. Weakness of Raymond Low Global Penetration: Raymond has the major presence in India and some South East Asian nations which is very low as compared to its major competitors which are a weakness for the company. Over Dependence on Indian market: Majority of Raymond’s revenue comes from India and thus it makes the company vulnerable to any economic, political or social changes that happen in the nation. Opportunitiesof Raymond Increasing Disposable Income in India: Disposable income in India has been increasing over the years and is expected to increase further at a rapid pace. This will certainly increase demand in the apparel industry. Growing Middle Class: The Indian middle class have experienced a shift in their spending pattern. The middle-class population of India can create high demand in the near future. Global Expansion: Raymond has a product portfolio which can attract many markets around the world like African countries, Middle East etc. Raymond should look forward to expanding globally to increase its customer base and revenues. Threats of Raymond Intense Competition: Raymond competes with various local and global players in the market. Intense competition in the market puts pricing pressure and reduce market share in the industry. The abundance of counterfeit products: Presence of counterfeit products, especially in the Indian market, is in abundance. This not only affects the sales of the brands but also affect the brand image. STP & Market Planning: Today, Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in Modern Marketing. It is one of the most commonly applied marketing models in practice. The STP model is useful when creating marketing communications plans since it helps marketers to prioritize propositions and then develop and deliver personalized and relevant messages to engage with different audiences. In addition, STP focuses on commercial effectiveness, selecting the most valuable segments for a business and then developing a marketing mix and product positioning strategy for each segment.
  • 19. 19 | P a g e MARKETING MIX OF RAYMOND Marketing mix of Raymond analyses the brand/company and explain the marketing strategies of the company. Marketing mix consists of 4Ps product, price, place and promotion. The following are the analysis of the company: PRODUCT Raymond is the multinational organization that started its operations as fashion retail. Under its various brands Raymond retails, a number of clothes classified into trousers, shirting, jackets, suits, jeans and others. Raymond has a production capacity of 1.5 million garments per year. Raymond has a brands like Park Avenue, Parx, ColourPlus, Raymond Premium Apparel etc. Some of the product diversifation of Raymond are:  Readymade garment  Air-Charter Service  Prophylactics  Denim wear  Personal care  Corporate wear Segmentation • Identify bases for segmentation • Determine important charecteristics of each market segments Targetting • Evaluate commercial & potential attractiveness each segments. • Selecting one or more segments. Positioning • Developing detailed product positioning for selected segments. • Developing marketing mix for each selected segments.
  • 20. 20 | P a g e PRICE Raymond is one of the trusted and prominent name in Indian markets. So, the pricing strategies are classified to upper and upper middle class section of urban people. It also adopted a premium pricing strategy. As its potential customers are high-end individuals who look for better quality than quantity they can afford the price of the product in the market. The pricing policy is differ depending on the type of fabric, stitching and workmanship involved, retail outlet location, colour and size. PLACE Raymond has spread its presence in India as well as International market. The company is a major supplier of garment and fabric in around 50 countries including Japan, Europe and North America. In India, all their brand is available in their retail stores The Raymond Shop. The first retail outlet is opened at Mumbai. Now there is more than 700 outlets across the India and overseas. PROMOTION Raymond has adopted numerous marketing policies to increase and maintain its brand image in the consumer market. It has conducted a several advertising campaigns that are shown with help of every possible advertising medium like print, digital and electronic. Ads have been shown via different television channels at a prime time, aired on the radio between popular shows, displayed on billboards at popular and populated places, fashion magazines and newspapers. Raymond has also uses social media platform to advertise via Twitter, Facebook and YouTube. They also updated the important event in their website.
  • 21. 21 | P a g e SWOT Analysis of PARX The following are the Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis of Parx. STRENGTH 1. Excellence branding and promoting 2. It is one the biggest brand of Raymond Ltd. 3. Creating innovation and use latest trend in casual outfits for customer. 4. Offering a wide variety for men and women in clothing collection. WEAKNESS 1. Global entrance is limited as compared to other big international brands. 2. High switching brand due to high offering to customer by Indian as well as International brands OPPORTUNITY 1.Diversification of various product offers. 2.Potential in wide distribution. 3. Global presence of other Raymond brands lead to penetrate for Parx as well. THREAT 1. Competitor both Indian and International brands 2. Social, Legal, Political factors (external factors). STP of parx brands Segment Youngster looking for a casual wear Targeting Urban youth from upper-middle class. Positioning Fresh and Premium casual wear.
  • 22. 22 | P a g e FINANCE Income Statement Income statement Period Ending: 2019 30/09 2019 30/06 2019 31/03 2018 31/12 Total Revenue 18831.7 14351.2 18087.13 16751.6 Revenue 18831.7 14351.2 18087.13 16751.6 Other Revenue, Total - - - - Cost of Revenue, Total 10941.9 8311.7 10361.19 9438.4 Gross Profit 7889.8 6039.5 7725.94 7313.2 Total Operating Expenses 17620.9 14070.7 16943.6 15698 Selling/General/Admin. Expenses, Total 2644.2 2425 2336.38 2387.9 Research & Development - - - - Depreciation / Amortization 859.5 812.7 516.67 480.1 Interest Expense (Income) - Net Operating - - - - Unusual Expense (Income) - 1.4 9.21 12 Other Operating Expenses, Total 3175.3 2519.9 3720.15 3379.6 Operating Income 1210.8 280.5 1143.53 1053.6 Interest Income (Expense), Net Non- Operating -751.6 -739.4 -498.59 -755.5
  • 23. 23 | P a g e Gain (Loss) on Sale of Assets - - - - Other, Net 296 348.2 283.99 305.2 Net Income Before Taxes 755.2 -110.7 928.94 603.3 Provision for Income Taxes -3.5 11.3 251.91 203.8 Net Income After Taxes 758.7 -122 677.03 399.5 Minority Interest -22.8 -26.5 -1.9 -23.9 Equity In Affiliates - - - - U.S GAAP Adjustment - - - - Net Income Before Extraordinary Items 735.9 -148.5 675.13 375.6 Total Extraordinary Items 103.7 - - - Net Income 839.6 -148.5 675.13 375.6 Total Adjustments to Net Income - - - - Income Available to Common Excluding Extraordinary Items 735.9 -148.5 675.13 375.6 Dilution Adjustment - - - - Diluted Net Income 839.6 -148.5 675.13 375.6 Diluted Weighted Average Shares 61.37 61.24 61.4 61.37 Diluted EPS Excluding Extraordinary Items 11.99 -2.42 11 6.12 DPS - Common Stock Primary Issue - - 3 - Diluted Normalized EPS 11.99 -2.41 11.1 6.25 iii Balance Sheet
  • 24. 24 | P a g e Balance sheet Period Ending: 2019 30/09 2019 30/06 2019 31/03 2018 31/12 Total Current Assets 46766.6 - 40179.15 - Cash and Short Term Investments 4773 - 4432.38 - Cash 3292.4 - 1048.74 - Cash & Equivalents 814.5 - 211.92 - Short Term Investments 666.1 - 3171.73 - Total Receivables, Net 16831.9 - 13442.8 - Accounts Receivables - Trade, Net 16658.5 - 12595.07 - Total Inventory 21138.3 - 19015.27 - Prepaid Expenses - - - - Other Current Assets, Total 4023.4 - 3288.7 - Total Assets 79179.6 - 66644.5 - Property/Plant/Equipment, Total – Net 25398.1 - 20341.81 - Property/Plant/Equipment, Total – Gross - - - - Accumulated Depreciation, Total - - - - Goodwill, Net 115 - 115.02 - Intangibles, Net 57.4 - 36.35 - Long Term Investments 3566.8 - 3472.3 - Note Receivable - Long Term 891 - 708.64 - Other Long Term Assets, Total 2384.7 - 1791.23 - Other Assets, Total - - - - Total Current Liabilities 48980.9 - 41336.69 - Accounts Payable 16118.2 - 13519.68 - Payable/Accrued - - - - Accrued Expenses - - - - Notes Payable/Short Term Debt 21126.2 - 17316.64 - Current Port. of LT Debt/Capital Leases - - 8275.26 - Other Current liabilities, Total 11736.5 - 10500.38 - Total Liabilities 59982.1 - 47106.56 -
  • 25. 25 | P a g e Total Long Term Debt 3917 - 4112.54 - Long Term Debt 3917 - 4112.54 - Capital Lease Obligations - - - - Total Debt 25043.2 - 21429.18 - Deferred Income Tax 245.9 - 242.17 - Minority Interest 879.1 - 829.78 - Other Liabilities, Total 5959.2 - 585.37 - Total Equity 19197.5 - 19537.94 - Redeemable Preferred Stock, Total - - - - Preferred Stock - Non Redeemable, Net - - - - Common Stock, Total 613.8 - 613.81 - Additional Paid-In Capital - - - - Retained Earnings (Accumulated Deficit) 18583.7 - 18924.14 - Treasury Stock - Common - - - - ESOP Debt Guarantee - - - - Unrealized Gain (Loss) - - - - Other Equity, Total - - - - Total Liabilities & Shareholders'Equity 79179.6 - 66644.5 - Total Common Shares Outstanding 61.38 - 61.38 - Total Preferred Shares Outstanding - - - -
  • 26. 26 | P a g e Cash flow Mar 19 18-Mar 12months 12 months Net Profit/Loss Before Extraordinary Items And Tax 118.61 91.45 Net CashFlow From Operating Activities 92.79 253.44 Net Cash Used In Investing Activities -1.04 -117.98 Net Cash Used From Financing Activities -112.06 -115.92 Net Inc/Dec In Cash And Cash Equivalents -20.31 19.55 Cash And Cash Equivalents Begin of Year 26.3 6.75 Cash And Cash Equivalents End Of Year 5.99 26.3
  • 27. 27 | P a g e HUMAN RESOURCE Organization Structure Board of Directors Managing Directors / General Managers Production Managers Finance ManagersMarketingManagers Workman Supervisors Foreman Work ManagersA U T H O R I T Y R E S P O N S I B I L I T Y
  • 28. 28 | P a g e JD’S OF RAYMOND Finance Job description  Work closely with Finance Shared Services for closure of monthly, quarterly and annual Financial statements  Responsible for Statutory, Internal and Cost audit for both the plants of Shirting B2B business  Responsible for Annual Budgeting, monthly/quarterly Forecasting and Variance analysis  Responsible for Working Capital and Cash Flow Management.  Coordinate with Corporate treasury teams in dealing with Banks and Financial institutions for Fund based and Non Fund based limits.  Deal with Government agencies for availing various subsidies entitled to the business  Ensure Direct and Indirect Tax compliances by working in close co-ordination with Corporate Tax team. Responsible for all statutory compliances related to the business.  Implement SAP Costing module in both the plants and be part of S4 HANA project.  Work closely with all stake holders in SSC, Plants and Business teams for all matters related to the Shirting B2B business. Required Candidate profile a. Hands on experience in SAP FICO b. Strong orientation towards IT systems and processes c. Preferred candidates with manufacturing Plant Experience d. Excellent communication and Interpersonal skills e. Team player f. Possess excellent leadership qualities Candidates will be initially be based in Thane for 3-4 Months for training purpose post that will be posted in Kolhapur Plant. Role Credit/Control Manager Industry Type Industrial Products / Heavy Machinery Functional Area Accounts, Finance, Tax, Company Secretary, Audit Employment Type Full Time, Permanent Role Category Finance/Audit Education UG: Any Graduate in Any Specialization, Graduation Not Required PG: Post Graduation Not Required, Any Postgraduate in Any Specialization
  • 29. 29 | P a g e Doctorate: Any Doctorate in Any Specialization, Doctorate Not Required Key Skills Finance Control Corporate Taxation Budgeting Variance Analysis Cash Flow Management Treasury Cost Audit Forecasting Indirect Taxation Auditingiv JOB DESCRIPTION (marketing) Designation/Role Zonal Marketing Manager Function Marketing Business Retail Grade 10 Years of Experience 5-6 years Qualification MBA in Marketing Location Kolkata Reporting To Head Retail Marketing Key Responsibilities  Owning and driving the Annual Marketing Calendar for the Region.  Responsible for driving the footfalls through Campaigns and initiatives and ownership for business performance / revenue of the Region.  Aligning Operations team with Central Marketing, Visual Merchandising loyalty , Digital Marketing team for monthly /seasonal plans and framework.  Analyse zone performance and curate Marketing plans based on Zone performance  Manage BTL, onsite innovations and retail campaign management activities to drive sales of each TRS in the Region.  Brand Tie up and negotiate with the marketing / event agencies to get the best possible deal keeping in mind the long term gains.  Implement the Raymond Signature Experience across the network & own the Consumer Journey in the Regions. Other Attributes  Must be result oriented, self-motivated  Detail oriented with strong planning, organizational skills  Excellent Communication and Influencing Skills
  • 30. 30 | P a g e Lead - Business HR Central Functions & Talent Acquisition Talent Acquisition As a Lead : 1. Reviving talent acquisition strategy for entire lifestyle buisness 2. Creating talent pipe line and robust hiring process and framing the industry best selection process. 3. Setting up SOPs of TA for lifestyle buisness 4. SLA track and governance with penalities and incentives disbursing 5. Engaging the best in the industry recruitment service provider, keeping cost and other benefits optimum 6.Managing candidate and Stakeholder experience 7. Building and sustaining a process review mechanism like audits, feedbacks and review meeting with Head BHR and Lead BHRsLead BHR Central FunctionsTalent Acquisition: 1. Responsible for fulfilling all Talent requirements across levels for Marketing, HR, Finance, Digital Functions and PMO along with RPO Team 2. Handling Manpower Budgeting exercise for Annual resource requirement as well as reviewing it on Quarterly basis 3. Partnering with the Business Heads w.r.t. Talent requirements in terms of Structure, Headcount, Budgets for acquiring good talent as per the pre decided TAT 4. Utilizing LinkedIn Career Page, IJB and Referral for hiring 5. Handling Transfers, Deputation & Relocation and seamless execution of FTC confirmation. The scope is entire life style central team. Performance Management: 1. Driving Mid Term and Annual PMS cycle for Central Functions.
  • 31. 31 | P a g e 2. Ensuring 100% KRA completion of all new joiners online. 3. Establishing PIP process within the central teams. 4. Conducting KRA Audit for Annual Goal Setting. 5. Driving Promotion Process for Central Teams 6. Assess business unit’s human resources training needs and conduct 1:1 and/or group training sessions as appropriate. 7.Managing Productivity of employees and Employee Engagement, Recognition & Development
  • 32. 32 | P a g e Organization culture of the company According the review given by the employed of the Raymond ltd (parx), environment and company staff are very nice and support to learn for the new trainee staff, and professional work culture. It has a job profiles which clearly defined that educated & knowledgeable staff working in system requires punctual persons & no deviations mistake. This organization also helps to enhancing the skills in different field every day. Meeting targets within timelines and perform on time. Start with call or mail, it has sales coordination, nice management, nice co-worker, Hardest part of the job is understanding method of Work and most enjoyable part was Two days of One in a month and salary getting on time Reviews from the employee
  • 33. 33 | P a g e TRAINING NEEDS OF THE COMPANY 1) Professional Training Depending on the role, formal employee training may be required to ensure competency and even excellence. Create a knowledge-base of critical information and best practices to pass on to new hires as you grow your team. This will be time-consuming at first, but will pay off in the long run. 2) Cross-Departmental Training From the review of employees, it was found that some lack of coordination between employees and bosses in departments. So by cross department training, I think the problem will be solved properly without conflict. Conclusion Raymond Ltd. is one of India's, and the world's, leading producers of worsted fabrics, claiming some 60 percent of the Indian worsted suiting market. They India is one the leading exporter of cotton, fabric worsted suiting to other countries. India have a lot of potential to develop in the textile and apparel industry. For the growth of the textile industry, India have a lot of advantages in this sector 1. India has an abundant availability of raw material such as cotton, wool, silk and jute. It also enjoys a comparative advantage in term of skilled manpower and in cost of production. 2. 100 percent FDI is allowed in Indian textile sector. To boost the exports, free trade with ASEAN is allowed.
  • 34. 34 | P a g e 3. huge investment is made by the Government under lot of scheme to encourage more private equity and to train the workforce. 4. rise in income level is expected t drive demand in textile industry. Growth in building and construction will continue to raise demand for non-clothing textile. Beyond the business Raymond have done many social work such as  They initiate JK TRUST GRAM VIKAS YOJANA to the rural area to improve the quality of life. This social initiative benefits over 4.5 million people across 45,000 villages in 11 states of India.  Raymond is also taking measures to create a robust tailoring ecosystem to skill 1 lakh tailors in the next 5 years.  In an attempt to impart high quality education with an emphasis on values, the group has founded three schools.  The Raymond Rehabilitation Centre focuses on welfare of under-privileged children over the age of 16 and was set up in the year 2006 at Jekegram, Thane …………………………………..THANK YOU…………………………………………….
  • 35. 35 | P a g e REFERENCE i https://www.ibef.org/industry/textiles.aspx http://www.raymond.in/ iii https://www.investing.com/equities/raymond-financial-summary http://www.raymond.in/theraymondgroup?cat=14 iv https://www.naukri.com/