4. INTRODUCTION
Type Private Holding Company
Industry Textiles, Engineering and Aviation
Founded 1925; 92 years ago
Headquarters Mumbai, India
Key people Gautam Singhania (Chairman & MD)
[
Products Fabrics, garments, designer wear,
denim, cosmetics & toiletries,
engineering files & tools.
Website www.raymond.in
6. 1925 - Setup of The Raymond Woolen
mill in the area around Thane creek.
1944: Lala Kailashpat Singhania took
over The Raymond Woolen Mill.
1980: Dr. Vijaypat Singhania took over
the reins of the company. He injected
fresh vigour into Raymond, transforming
it into a modern, industrial
conglomerate.
1986 - Launch of "Park Avenue", the
premium lifestyle brand providing a
complete wardrobe solution to the men
who like to dress well & be current on
styles & fashion.
MILESTONE
7. 1999: Launch of "Parx", a premium casual wear
brand bringing customers a range of semi-formal
and casual clothes.
2000: Mr. Gautam Hari Singhania is appointed
Chairman and Managing Director of Raymond
Limited.
2000: Launch of "Be:", exclusive prêt line of ready-
to-wear designer clothing for men and women.
1996: Raymond's denim; focusing on quality,
innovation and the creation of exclusive products that
have always caught the eye of some of the world's
leading denim wear brands. With a 40 million meters
capacity, Raymond today ranks amongst the top 2
producers of ring denim in India
8. 2002: Acquisition of ColorPlus.
2003: Setup of 'Silver Spark Apparel
Ltd.' for manufacturing suits and formal
trousers catering largely to export
markets.
2005: Raymond achieved a rare feat and
a historical milestone with the creation
of the world's finest worsted-suiting
fabrics from the finest wool ever
produced in the world- The Super 230s
made up of 11.8 micron of wool.
2006 Launch of Zapp! our kidswear
brand with first store in Ahmedabad.
2007 Entered into Joint Venture to
retail premium brand ‘GAS’ in India.
2007 Launch of new brands for women’s
wear.
9. 2008 Launch of 'Raymond Finely Crafted
Garments' – readymade apparel under Raymond
brand.
2008 Launch of 'Neckties & More' - New format
store for accessories.
2009: Super 240s fabric launched – a world
record.
2011: launch of 'Makers' brand in the value for
money fabric segment.
2011: 600th The Raymond Shop outlet opened.
2013: Raymond Premium Apparel crossed Rs. 1 bn
mark.
2013: Pan-India launch of ‘Makers’ brand.
June 27, 2017: Raymond Ranked in the OCBJ Top
List of Private Companies. Raymond has been listed
in the Orange County Business Journal’s(OCBJ)
Annual Report of Top Private Companies.
10. MISSION
Our mission is to become the preferred specialty
contractor in each of our market areas while enhancing
our employees’ quality of life and achieving consistent
operating profits that exceed industry standards.
11. VISION
At Raymond, we build relationships with customers by
providing solutions to their challenges. We work proactively
to accomplish this through dedication, capability, integrity,
and teambuilding. We continually develop and strengthen
these qualities by investing in our people.
12. PURPOSE
To improve the lives of our families and the
families of those with whom we work, while building
unique and exciting projects.
13. AREA OF BUSINESS
650 store in prime locations , in over
200 cities in India
The overseas network spans 39 stores
in 15 plus cities across the middle
East,Saudi Arabia, Srilanka &
Bangladesh
The Raymond shop retail chain
occupies a space of more than 1.8
million square feet built-up area
Extended reach with a presence is
some of the leading malls with new
retail formats.
17. PLACE
Headquarters-
Raymond Ltd.
Mahindra Towers, 2nd Floor, B Wing,
Pandurang Budhkar Marg, Worli,
Mumbai - 400018. India
Exports To European Union,
Canada. USA, japan and Australia
Manufacturing Plants- Vapi In
Gujarat, central India, chindwara
And Maharashtra
24. THREATS
Intense competition.
Counterfiet products
Regional trade alliances
The Indian market is the main
market of the company but it is
very unstable. There are so many
other factors like environment,
political and regional.
28. AWARDS AND RECOGNITION
The Businessworld Most Respected Company Award 2011 in the Apparel &
Textile category
Raymond has been ranked 20th in "The Brand Trust Report, India Study,
2011"
Images Fashion Awards 2009 - Most Admired Textile Brand of the Year
Reader's Digest - Platinum Trusted Brand, 2008
Lyrca Images Fashion Awards 2008 - Most Admired Textile Brand of
the Year
Park Avenue has won the 'Retailer of the Year - Fashion & Lifestyle'
Award at Asia Retail Congress 2015.
Parx has won the 'Best Use of Social Media in Digital Marketing'
Award at Asia Retail Congress 2015.
ColorPlus awarded for 'Impactful Retail Design and Visual
Merchandising' - Asia Retail Congress 2013
29. Raymond has won the 'Most Trusted Apparel Brand 2011' Award from Economic
Times Brand Equity
PARK AVENUE has won the ‘Most Preferred Men’s Apparel Brand’ under the
Lifestyle category in the NORTH EAST CONSUMER AWARDS 2011
Park Avenue has been ranked 36th 'Most Trusted Personal Care Brand 2011' in
Economic Times Brand Equity
EEPC (Engineering Export Promotion Council) India "Export Excellence Award 2011-
2012" for Hand Tools Exports in the category of Large Enterprise
Park Avenue Beer Shampoo has won a bronze at the WARC Strategy Awards 2014.
JKHC has won the INDIASTAR 2014 Awards for packaging in Park Avenue Beer
Shampoo and Shower Gel.
Raymond has won the 'Best Window Display 2015" for Colors Of Wool campaign
from Visual Merchandising & Retail Design Awards 2015.
Raymond has won the 'Best Shop Fitting, 2nd Merit prize" for Raymond Ready-to-
wear store, Viviana Mall, Thane from Visual Merchandising & Retail Design Awards
2015.
30. Raymond marks its 92ND year in business
with the same ideals that the company was
founded on; integrity, quality, and
innovation.
