Arvind mills

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Arvind mills

  1. 1. Production And Operation Management Presentation on ARVIND MILLS Presented By: Anshul Verma – 313 Pranjal Singh – 333 Gurjant Singh Sandhu – 328 Dering Naben - 323
  2. 2. Introduction Type Public (NSE, BSE) Industry Textiles Founded 1931 Headquarters Ahmedabad Chairman & MD Mr. Sanjay S. Lalbhai Net income (mar’ 2013 Profit Rs. 261.22 Cr Revenue (mar’ 2013) Rs. 3,873.75 Cr. Employees 25,620 Website www.arvindmills.com
  3. 3. Textile & Apparel’s Contribution to India’s GDP
  4. 4. Market Size India's share of global textile exports is expected to increase from the current 4% to around 7% over the next three-years Textile and Apparel Industry Size India’s total textile and apparel industry size (Domestic + Exports) was estimated to be Rs 4,18,000 crores (USD 89 billion) in 2011 and is projected to grow at a CAGR of 9.5% to reach Rs 10,50,000 crores (USD 223 billion) by 2021
  5. 5. Business  Fabric  Denim, Voiles, Shirting, Khakis, Knitware.  Garment Exports  Shirts and Jeans  Arvind Brands (Own)  Flying Machine, Newport, Ruf & Tuf, Excalibur, Mainstream  Arvind Brands (Licenced)  Arrow, Energie, USPA, U.S.A. 1949, Izod, Cherokee, Mossimo  Arvind Brands (Joint Venture)  Bridge to Luxury, Tommy Hilfiger, Lee, Wrangler  Other  Real Estate, Telecom, Engineering, Infrastructure, Education
  6. 6. Major Players In The Industry Company Welspun India Ltd Vardhman Group Alok Industries Ltd Business Areas Home textiles, bathrobes, terry towels Yarn, fabric, sewing threads, acrylic fibre Home textiles, woven and knitted apparel fabric, garments and polyester yarn Raymond Ltd Worsted suiting, tailored clothing, denim, shirting, woollen outerwear Arvind Mills Ltd Spinning, weaving, processing and garment production (denims, shirting, khakis, knitwear) Bombay Dyeing & Bed linen, towels, furnishings, fabric for suits, Manufacturing Company Ltd shirts, dresses and saris in cotton and polyester blends Garden Silk Mills Ltd Dyed and printed fabric Aditya Birla Nuvo, a diversified conglomerate of Madura Garments —lifestyle market (Louis the Aditya Birla Group, comprising three Philippe, Van Heusen, Allen Solly, The Collective) divisions — Madura Garments, Jayashree Jayashree Textiles —domestic linen and worsted Textiles and Indian Rayon yarn Indian Rayon —viscose filament yarn Mafatlal Industries Ltd Shirting, poplins, bottomwear fabrics, voiles ITC Lifestyle Lifestyle market Reliance Industries Ltd Fabric, formal menswear
  7. 7. Critical Success Factor for Arvind Mills
  8. 8. SWOT Analysis Of Arvind Mills Strengths Opportunities  Operational Efficiency and Fast Machines  Price Competitiveness  Skilled and comparatively cheap labour  Cheap Labour  Redefining product portfolio by increasing the no. of brands to 120  Debt Restructuring  Access to Export Market  Product Diversification  Forward Contracts for Naphtha and Cotton  Greater penetration within industry majors like Levis and Gap
  9. 9. Weaknesses Threats  Business Concentration leading to increased risks  Inability for the organization to forecast market conditions  Wrong Assumptions and Forecasts  Low Market Share spread increased global competition especially from China  High Set-up cost of new plant  Inability to retain skilled personnel  Complacency of management due to earlier successes  High employee iteration especially senior skilled managers
  10. 10. Success and Failures Success  Strong portfolio of domestic and international brand Failures  Less productive machines in process  Presence only in big cities  Economies of scale through complete integration  Not doing enough to build brand equity  Latest manufacturing tools  Wrong Assumptions and Forecasts  Wide geographical presence
  11. 11. Weakness in Operations  Less productive machines in process  Not doing enough to build brand equity  Tough competition from local and international players  Inability to keep up with the changing market demands  Lack of new ideas
  12. 12. Recommendations  Improve cash management and minimize borrowings  Improve capacity utilization  Enhance market share  Product portfolio optimization  Corporate Governance Measures  Improve capital budgeting

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