43. OVERARCHING BRAND MESSAGE
TARGETING LAYER
STORY 1 STORY 2 STORY 3 STORY 4
TARGETING LAYER
STORY 1A STORY 2A STORY 3A STORY 4A
STORY 1B STORY 2B STORY 3B STORY 4B
STORY 1C STORY 2C STORY 3C STORY 4C
STORY 1D STORY 2D STORY 3D STORY 4D
RETARGETING LAYER
STORY 1E STORY 2E STORY 3E STORY 4E
STORY 1F STORY 2F STORY 3F STORY 4F
STORY 1G STORY 2G STORY 3G STORY 4G
STORY 1H STORY 2H STORY 3H STORY 4H
RETARGETING LAYER
CONVERSION