Gabrielle Barton is pursuing her Bachelor's degree in Entertainment Business at Full Sail University. She plans to work as a project manager or producer for film productions after graduation in 2024. Her personal brand focuses on being bold, brave, and unique to break the mold in her career. She has outlined short, mid, and long-term goals for her career and identified skills needed in her target field.

1. PERSONAL BRAND EXPLORATION
Gabrielle Barto
n
Project & Portfolio I: Week
1
May 7, 2023

2. Gabrielle Barton was born and raised in
Orlando, Fl. She moved around a lot as a child
and loved meeting new people. As an only child,
she had the advantage of being around her
mothers business meetings. After high school
she moved to California brie
fl
y to study in
culinary school. After graduating from there, she
has moved on to her real passion- production, At
Full Sail University, Gabrielle is pursuing her
Bachelors of science in Entertainment Business
and is expected to graduate in 2024. After
graduation Gabrielle plans to pursue her goal of
working as a project manager or producer on
largely known
fi
lms.
IDENTITY

3. PROFESSION
Potential Job Titles
:
• Project Manage
r
• Produce
r
• Art Directo
r
BRAND ARCHETYPE - I am bold,
brave, and unique. I strive to break
the mold and discover my true
brand.
Management for Film/Marketing

4. Managers/Producers
TARGET AUDIENCE
Dana Wahlbeck
Outreach Plan
:
• I will create a professional email to connect with her
.
• I will email her on May 7, 202
3
• I will either send her a message on Linkedin or send a
follow up email.
Project Manager at Diamond
View
Jamie Murphy
Outreach Plan
:
• I will need to
fi
nd out her email
fi
rst
.
• I will most likely email her or leave a voicemail with my
information
.
• I will send her an invitation on Linkedin and send a
follow up message.
Marketing Manager at
Diamond View
Hannah Page
Outreach Plan
:
• I will follow her on Linkedin so my name pops up on her
Linkedi
n
• I will then get her email from her pro
fi
le and email her.
• I will send her an invitation to connect on Linkedin and
send her a thank you message.
Production Coordinator at
Diamond View

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• I will have a job in the
fi
eld I am going towards
.
‣ By May of 2024, I will have completed my ideal
resume and submitted it towards my
fi
eld.
‣ By June of 2024 I will have at least 2 interviews in
my
fi
eld of choice.
Mid Term: (2028
)
• I will already have a job in a largely known production
company.
‣ By 2026 I should already be looking for
promotions or opportunities in a higher company
than my current one.
‣ By 2027 I should have already networked with my
company of choice
.
Long Term: (2033
)
• I will be inducted into Hall of Fame by 2033
.
‣ Every 3 years I will reassess my community
service, goals, and achievements.
‣ If I believe it is not up to standards to represent
this school, then I will do better.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Set Sourcing
SOFT
HARD
Novice / Adept / Expert
Management Skills Novice / Adept / Expert
Communications Novice / Adept / Expert
Organization Novice / Adept / Expert
Film Budgeting
SOFT
HARD
Novice / Adept / Expert
Set Sourcing Novice / Adept / Expert
Leadership Novice / Adept / Expert
Time management Novice / Adept / Expert

7. I help production companies manage
projects and people by being brave and
taking risks
.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience
:
• Marketing Coordinator, Basecvltur
e
• Videographer, Basecvlture
Education:
• Entertainment Business, B.S., Full Sail University
2024
Awards:
• Course Director Award- 2023
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Gabriela Mileti
Industry Experience
:
• Production Assistant (Live events and
music video)
• Production Coordinator (music video
)
• Social Media Manager
Education
:
• Lake Sumpter State College, A.S. Criminal Justice
(2019
)
• Music Business, B.S. 2024 (Graduation Date)
Leadership Experience
:
• Sales Manager (FTL 3 years
)
• P.L. and P.C.A.
Skills and Pro
fi
ciencies
:
• Organizatio
n
• Active Listenin
g
• Leadership/Management
Gabrielle Barton
Overall Online Presence
:
• Unfortunately, Letti does not utilize Linkedin. There are
no connections/banners/or Linkedin responses. She
does utilize instagram. Her instagram is professional
and full of music business connections. She doesn’t
have any articles. 70/100
Industry Experience
:
• •Worked for Universal Production
s
• •Videography, marketing coordinator,
branding, social media, sales.
Education
:
• •Entertainment Business, B.S 2024 (Graduation Date)
Leadership Experience
:
• •Management of Sale
s
• •Marketing Coordinator
Skills and Pro
fi
ciencies
:
• •Sale
s
• •Leadershi
p
• •Communications
Overall Online Presence
:
• I only have 15 connections. My banner is customized
with my name, current profession, and information.
Very professional headshot and general look. Pro
fi
le is
not very detailed. I need to work on that more. I have
Tik Tok and Instagram and they are more personal/
funny. I’d say average college student professionalism.
78/100

10. COMPETITION
Hannah Howard
Noteworthy Experience
:
• Grew up in Music Industry. Raised around tour
managers
.
• Noteworthy experience goes here
Gabrielle Barton
Industry Experience
:
• Recording studio- assistant to Sr.
Audio Tech
Education
:
• Graduated 2024 with Music Business Bachelors of
Science.
Skills and Pro
fi
ciencies
:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence
:
• Unfortunately Hannah does not have a detailed
Linkedin. She mentioned she barely uses or touches it.
It needs a professional headshot, personalized banner,
and more connections. Her instagram is fun and perfect
for her personality type. She still exhibits a professional
ideal. 75/100
Industry Experience
:
• •Worked for Universal Production
s
• •Videography, marketing coordinator,
branding, social media, sales.
Education
:
• •Entertainment Business, B.S 2024 (Graduation Date)
Leadership Experience
:
• •Management of Sale
s
• •Marketing Coordinator
Skills and Pro
fi
ciencies
:
• •Sale
s
• •Leadershi
p
• •Communications
Overall Online Presence
:
• I only have 15 connections. My banner is customized
with my name, current profession, and information.
Very professional headshot and general look. Pro
fi
le is
not very detailed. I need to work on that more. I have
Tik Tok and Instagram and they are more personal/
funny. I’d say average college student professionalism.
78/100

11. BRAND POSITION
For producers who need utmost ef
fi
ciency, I
provide quick, logical thinking because I strive to
fi
nish projects with the best result (time and
quality.)
“INVENTIA”

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• Brainwave Networking Event
• May 15- 1PM at Full Sail Universit
y
• Networking Summit
‣ May 22 at Full Sail Universit
y
• Women Entrepreneurs Networking Brunc
h
‣ Wednesday May 17 in Winter Park
Digital Marketing
• Primary Content: I look for content that uni
fi
es people. Bold
things that make people band together and come to an
agreement. For example, I have built a large community of
people who have been hurt from doctors ignoring them.
• Primary Tools: I use Linkedin for professional branding. I use
Tik Tok for personality branding.
• Website: I will use this portfolio to brand myself and build a
reputation of professionalism and hard work. When I apply to
relevant jobs, I will use this portfolio to represent my work.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I am looking for a Mentor that guides me to do more
than ever. I want someone with a lifestyle without fear.
Who likes to take risks and own up to mistakes. I do not
fear failure because it is only a lesson. I am looking for
someone who feels the same.
Formal Education
• Entertainment Business Bachelors of Science- July
2023
Technical Skills
• Market research - Full Sail, 07 , 2023
• Digital Marketing Linkedin Learning, 09, 2023
• Event Management, Full Sail, 04, 2024
Soft Skills
• Business Finance - Full Sail, 02, 202
4
• Accounting - Full Sail, 08 202
3
• Professional Writing - Full Sail, 10, 2023

14. Gabrielle Barton
You know when an employee feels targeted
by management? Well, what I do is have a sit
down with them and get to know them better. In
fact, I once had an employee complain to me about
feeling targeting in her faults. I took her to lunch and asked her about her
life. I discovered she is a very strong scheduling. Since she was actively
working in contracts- and making a lot of mistakes- I moved around my
team and put her where she is strongest. Because she felt more
comfortable there, her attitude became more positive and she was able to
learn contracts better without the pressure of it being perfect.
“

15. REFERENCES
Dana Wahlbeck - Greater tampa bay area - linkedin. (n.d.).
Retrieved May 4, 2023, from https://
www.linkedin.com/in/dana-wahlbeck-0a7b8534
Murphy, J. (2023, April 26). Jamie Murphy on linkedin
Jamie Murphy on LinkedIn. Retrieved May 7, 2023,
from https://www.linkedin.com/posts/jamie-murphy-
b10150121_derek-thomas-mp-welcomes-the-minister-
of-activity-7057015253066235904-Baln
Page, H. (n.d.). Hannah Page. LinkedIn. Retrieved May 7,
2023, from https://www.linkedin.com/HannahPage
13-1082.00 - project management specialists. O*NET
OnLine. (n.d.). Retrieved May 7, 2023, from https://
www.onetonline.org/link/summary/13-1082.00
27-1011.00 - art directors. O*NET OnLine. (n.d.).
Retrieved May 7, 2023, from https://
www.onetonline.org/link/summary/27-1011.00
27-2012.00 - producers and directors. O*NET OnLine.
(n.d.). Retrieved May 7, 2023, from https://
www.onetonline.org/link/summary/27-2012.00