ACI Creativity and Design 2014 Day 5

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  • 1
  • This is controversial but worth as a conversation/reflection starter: no tool is void of (ethical/moral) values, they enable or facilitate certain behaviours: What is the role and responsibility of the designers?
  • Probably a good point to let students know about these initiatives (from recent years) that explicitly target disadvantaged populations (not served by professional designers/engineers traditionally)
  • ACI Creativity and Design 2014 Day 5

    1. 1. Creativity and Design Day 5 Concept Evaluation Dr. Ricardo Sosa http://www.aci-institute.com/index.php/web/master_program/ProgStructure/5/104
    2. 2. Creativity and Design The objective of this course is to introduce students to the basics of product design, including issues relating to product form and function, as well as aesthetics and experience. Students will learn how to integrate creative ideas into product designs that would appeal to consumers. Cutting edge and relevant issues in product designs will be discussed. Special emphasis will also be placed on examining product designs in an Asian cultural context.
    3. 3. http://99u.com/articles/6167/battling-the-half-life-of-idea-execution Creativity should be less about creating new ideas, and more about focusing on a few • “I think my love of idea generation has become an escape hatch for when I start to second guess myself in the midst of long-term execution. When things aren’t going as well as planned with a venture, new ideas appear more attractive. And so I quickly jump to something new”
    4. 4. Would you prefer…? a) A team that generates 30 ideas with 5 of them being great b) A team that generates 10 ideas with 2 of them being great
    5. 5. http://www.mech.utah.edu/senior_design/07/uploads/Main/Lect12-ConceptSelection.pdf ... and hundreds more
    6. 6. 2005 http://news.bbc.co.uk/2/hi/technology/4292854.stm
    7. 7. 2005 http://wiki.laptop.org/go/Pictures
    8. 8. http://wiki.laptop.org/go/Pictures
    9. 9. http://wiki.laptop.org/go/Pictures
    10. 10. http://news.cnet.com/2300-11386_3-10012657-7.html
    11. 11. 2006 http://wiki.laptop.org/go/Pictures http://www.flickr.com/photos/pete/sets/72057594143224765/with/152123539/
    12. 12. http://wiki.laptop.org/go/Pictures
    13. 13. http://www.fuseproject.com/pdf/OLPC%20Case%20Study.pdf 2007
    14. 14. http://www.flickr.com/photos/knightfoundation/6771617469/ http://www.flickr.com/photos/olpc/page74/ http://www.flickr.com/photos/pieter-bidia/2925665693/
    15. 15. http://www.fuseproject.com/category-1-product-65 2008
    16. 16. “Plus-ing” at Pixar http://www.edutopia.org/randy-nelson-school-to-career-video?page=1
    17. 17. “It then took me 5,127 prototypes to develop the final machine, each failed prototype informing the next one. There is always room for improvement and we have been iteratively improving the machine ever since.”
    18. 18. “I'd seen an industrial sawmill, which uses something called a cyclonic separator to remove dust from the air. I thought the same principle of separation might work on a vacuum cleaner. I rigged up a quick prototype, and it did. I became obsessed. It took five years of doing nothing but making and testing prototypes. My wife supported us by teaching art. She was wonderful. But most other people thought I was mad.” http://www.inc.com/magazine/201203/burt-helm/how-i-did-it-james-dyson.html
    19. 19. Pugh Matrix https://wiki.ece.cmu.edu/ddl/index.php/Ice_cream_maker_redesign
    20. 20. http://www.gaudisite.nl/SESGwhitePaperNovember2009.pdf
    21. 21. http://www.mech.utah.edu/senior_design/07/uploads/Main/Lect12-ConceptSelection.pdf
    22. 22. http://99u.com/articles/7224/why-fighting-for-our-ideas-makes-them-better
    23. 23. http://www.google.com/googlebooks/chrome/index.html
    24. 24. http://www.slideshare.net/frogdesign/making-clients-part-of-the-design-process
    25. 25. Please say “no” Creative people appreciate clear feedback Insincere support is poison
    26. 26. A modular new-generation global platform for future vehicles in the C & D segments (half of PSA Peugeot Citroën production). A single platform for a range of body styles: hatchback and saloon, coupé, cabriolet, estate, MPV and SUV http://www.psa-peugeot-citroen.com/en/inside-our-industrial-environment/innovation-and-rd/emp2-the-new-efficient-modular-platform-by-psa-peugeot-citroen-article
    27. 27. http://www.psa-peugeot-citroen.com/en/inside-our-industrial-environment/innovation-and-rd/emp2-the-new-efficient-modular-platform-by-psa-peugeot-citroen-article
    28. 28. http://www.psa-peugeot-citroen.com/en/inside-our-industrial-environment/innovation-and-rd/emp2-the-new-efficient-modular-platform-by-psa-peugeot-citroen-article
    29. 29. Steven Johnson: Where Good Ideas Come From http://www.ted.com/talks/steven_johnson_where_good_ideas_come_from.html
    30. 30. Break
    31. 31. http://99u.com/articles/7216/the-rules-of-randomness-how-you-can-stand-apart
    32. 32. http://storyofstuff.org/movies/the-story-of-solutions/
    33. 33. http://storyofstuff.org/movies/the-story-of-solutions/ “The real potential for reducing overall resource use and pollution comes from reducing what we use (make stuff last longer, borrow stuff instead of buying it, turn to community rather than stuff for meaning and entertainment, etc.) and re-using (repair, upcycle, share, buy used, donate rather than dispose of stuff)”
    34. 34. Hybrid cars and fuel efficient engines are incremental improvements Car sharing, personal vehicles and massive public transport are game-changing solutions
    35. 35. The best solutions… Are difficult and take time Are original rather than novel Respond to new problems Challenge the status-quo Address causes, not symptoms Apply technology appropriately Reveal new ways of thinking about problems Consider a wide variety of stakeholders Are persuasively communicated
    36. 36. http://www.slideshare.net/piyush1702/sparking-innovation-through-empathic-design
    37. 37. http://www.slideshare.net/piyush1702/sparking-innovation-through-empathic-design
    38. 38. http://www.deanamcdonagh.com/drd.pdf
    39. 39. Break
    40. 40. Concept Variation
    41. 41. http://www.andrewmoisey.com/guernica2.html
    42. 42. http://www.andrewmoisey.com/guernica2.html
    43. 43. http://www.fastcompany.com/pivot
    44. 44. Pivot http://www.fastcompany.com/1836238/how-eric-ries-coined-pivot-and-what-your- business-can-learn-it
    45. 45. Models and Prototypes Aim is to build physical representations to learn from initial ideas and make increasingly concrete and detailed decisions
    46. 46. http://www.computerhistory.org/revolution/input-output/14/350
    47. 47. Pei, E., Campbell, R.I., and Evans, M.A., “A taxonomic classification of visual design representations used by industrial designers and engineering designers”. Accepted for publication in The Design Journal 14.1, Spring 2011.
    48. 48. Pei, E., Campbell, R.I., and Evans, M.A., “A taxonomic classification of visual design representations used by industrial designers and engineering designers”. Accepted for publication in The Design Journal 14.1, Spring 2011.
    49. 49. Pei, E., Campbell, R.I., and Evans, M.A., “A taxonomic classification of visual design representations used by industrial designers and engineering designers”. Accepted for publication in The Design Journal 14.1, Spring 2011.
    50. 50. Pei, E., Campbell, R.I., and Evans, M.A., “A taxonomic classification of visual design representations used by industrial designers and engineering designers”. Accepted for publication in The Design Journal 14.1, Spring 2011.
    51. 51. Why prototype? • Reduce uncertainty • Make assumptions explicit • Learn a specific feature or property • Evaluate alternatives • Gather feedback and data • Communicate a key decision • Explore a range of values across variables • Safety and ergonomics • Test manufacturing and assemblies
    52. 52. http://martini.mitplw.com/blog/?p=954
    53. 53. http://www.studiotilt.com/blog/2011/02/03/the-hub-kings-cross-co-design-workshop/ http://paipr.wordpress.com/projects/rapid-low-fi-prototyping/ http://www.robives.com/blog/swinging_legs_experiment Low-Fidelity Prototyping (Quick and Dirty): Immediate and sketchy physical representations using paper, cardboard and any available parts
    54. 54. Interactive Toy: 3 day tutorial http://www.youtube.com/watch?v=mt4V5kojU8E
    55. 55. Keurig individual serving coffee brewer 100 dpi 100 dpi http://www.keurig.com/
    56. 56. http://www.keurig.com/compare-keurig-brewers
    57. 57. 0 2 4 6 8 10 12 14 16 18 20 0.07 0.08 0.09 0.1 0.11 0.12 0.13 0.14 Radius of Hole (cm) Bitterness(cm*min) orTime(min) 0 0.2 0.4 0.6 0.8 1 1.2 PercentofTea Saturated Bitterness Time % Saturation Tea brewer liquid containment electrical supply electrical conversion thermal energyfilter, tea containment ice/tea containment electricity water water thermal energy tea thermal energy ice tea thermal energy 18 in. 9 in.
    58. 58. Twitter: @sarvidefer 1 2 3 4 5 6 78 9
    59. 59. Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)
    60. 60. Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)
    61. 61. Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)
    62. 62. Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)
    63. 63. Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)
    64. 64. Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)
    65. 65. Fernando Prieto, Ricardo Sosa. “TetraBus”: Children Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)
    66. 66. Key Q’s Functionality being tested? Scales, assemblies and materials? Structural behaviour and costs? Physical or virtual prototype? Decisions to build model/prototype: materials, processes, time, modifications… Single plan or replan? Parallel or serial prototypes? Simultaneous or iterative?
    67. 67. Important Good investment: plan resources & time Make your goals and questions explicit Learn from your models and prototypes: test, measure, modify them Document, record and analyse evidence “Fail Early, Fail Fast and Fail Often” http://www.lunar.com/failure-is-always-an-option/ http://www.fastcodesign.com/1663968/wanna-create-a-great-product-fail-early-fail-fast-fail-often
    68. 68. Sketching vs. Prototyping
    69. 69. http://99u.com/articles/5937/on-prototyping-the-simplest-solution-never-comes-first
    70. 70. http://www.youtube.com/watch?v=hp8Q0ZQLyBA http://www.youtube.com/watch?v=Nw4fFdgZYOY https://wiki.cc.gatech.edu/designcomp/images/d/d7/Leonardo-New-Makers.pdf http://techcrunch.com/2012/10/09/wireds-chris-anderson-todays-maker-movement-is-the-new-industrial-revolution-tctv/
    71. 71. Youn-Kyung Lim, Erik Stolterman, and Josh Tenenberg. 2008. The anatomy of prototypes: Prototypes as filters, prototypes as manifestations of design ideas. ACM Trans. Comput.-Hum. Interact. 15, 2, Article 7 (July 2008), 27 pages.
    72. 72. http://www.boardofinnovation.com/business-prototyping/
    73. 73. http://www.youtube.com/watch?v=TqIcEE_sRBk FAILURE [aka LEARNING BY DOING]
    74. 74. Avoid myths http://www.wall321.com/
    75. 75. The Ten Year ‘Miracle’ of the poster child for design and innovation NASDAQ AAPL: Jobs returned to Apple in 1997. iMac was introduced in 1998, iPod in 2001, iPhone in 2007 Study successful cases
    76. 76. “a bestselling book on creativity for people who do not like books on creativity” Read about it (critically)
    77. 77. ‘Nudge’ http://nudges.org
    78. 78. Creativity and Design The objective of this course is to introduce students to the basics of product design, including issues relating to product form and function, as well as aesthetics and experience. Students will learn how to integrate creative ideas into product designs that would appeal to consumers. Cutting edge and relevant issues in product designs will be discussed. Special emphasis will also be placed on examining product designs in an Asian cultural context.
    79. 79. “Whirlpool Corporation's Global Consumer Design Studios are based in four locations - North America, Mexico, Europe and Asia - reflecting strong connections with the Company’s global vision “Every Home, Everywhere” and its truly global approach to design”
    80. 80. “No longer is a product designed, produced and sold in a single country or even a single region” http://www.deloitte.com/assets/Dcom-BruneiDarussalam/Local%20Assets/Documents/The-Future-Manufacturing.pdf http://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=25260 “The 787 has faced a lot of problems *that+ can be traced to the difficulties of managing a globally outsourced supply chain”
    81. 81. http://www.adobe.com/fr/enterprise/plm_popup.html "PLM or Product Life cycle Management is a process or system to manage the data and design process associated with the life of a product from its conception and envisioning through its manufacture, to its retirement and disposal. PLM manages data, people, business processes, manufacturing processes, and anything else pertaining to a product” Aras
    82. 82. http://www.3ds.com/fileadmin/PRODUCTS/CATIA/OFFERS/CATIA-PLM-EXPRESS/PDF/CATIA-PLM-EXPRESS.pdf
    83. 83. http://www.youtube.com/watch?v=3Ir3gbpwHdQ
    84. 84. Lean Design
    85. 85. http://www.slideshare.net/lightingbeetle
    86. 86. http://www.slideshare.net/lightingbeetle
    87. 87. http://www.slideshare.net/lightingbeetle
    88. 88. Rapid Manufacturing
    89. 89. David F. Flanders: Why I have a 3D printer http://blog.ted.com/2013/02/07/7-talks-on-the-wonder-of-3d-printing/
    90. 90. http://www.deloitte.com/assets/Dcom-BruneiDarussalam/Local%20Assets/Documents/The-Future-Manufacturing.pdf
    91. 91. http://www.ponoko.com/about/the-big-idea
    92. 92. http://www.ponoko.com/about/the-big-idea
    93. 93. Sustainability
    94. 94. http://www.storyofstuff.org/
    95. 95. http://www.solidworks.com/sustainability/products/calculator/index.htm
    96. 96. http://www.trophec.com/
    97. 97. http://www.trophec.com/
    98. 98. Open Innovation
    99. 99. Massimo Banzi: How Arduino is open-sourcing imagination http://www.ted.com/talks/massimo_banzi_how_arduino_is_open_sourcing_imaginati on.html
    100. 100. http://www.ifixit.com/Manifesto
    101. 101. http://cdn.makezine.com/make/MAKERS_RIGHTS.pdf
    102. 102. Dale Dougherty: We are makers http://www.ted.com/talks/dale_dougherty_we_are_makers.html
    103. 103. Co-Design
    104. 104. http://maketools.com/
    105. 105. http://www.slideshare.net/masscustom/frank-piller-open-innovation-customer-cocreation
    106. 106. http://www.slideshare.net/frogdesign/making-clients-part-of-the-design-process
    107. 107. http://www.slideshare.net/frogdesign/making-clients-part-of-the-design-process
    108. 108. http://www.slideshare.net/frogdesign/making-clients-part-of-the-design-process
    109. 109. Frugal Innovations (BoP)
    110. 110. http://www.d-rev.org/
    111. 111. Universal Design
    112. 112. http://www.ncsu.edu/project/design-projects/udi/
    113. 113. Crowdsourcing
    114. 114. http://www.quirky.com/learn
    115. 115. http://www.kickstarter.com/hello?ref=nav
    116. 116. http://www.etsy.com/uk/community?ref=so_com
    117. 117. Bio-inspired Design
    118. 118. http://www.asknature.org/
    119. 119. http://biomimicry.net/about/biomimicry/biomimicry-designlens/
    120. 120. http://biomimicry.net/about/biomimicry/biomimicry-designlens/
    121. 121. http://biomimicry.net/about/biomimicry/biomimicry-designlens/
    122. 122. Affective Design, Emotion
    123. 123. http://www.oszillab.net/research.php http://www.designandemotion.org/
    124. 124. http://www.cogsci.nl/stimulus-sets http://staff.science.uva.nl/~aloi/ http://www.io.tudelft.nl/?id=24013&L=1
    125. 125. Trends
    126. 126. http://www.moreinspiration.com/tour
    127. 127. sprinwisspringwise.com
    128. 128. http://trendwatching.com
    129. 129. Asia
    130. 130. http://www.slideshare.net/frogdesign/china-creators-and-consumers-of-the-future
    131. 131. http://www.slideshare.net/frogdesign/china-creators-and-consumers-of-the-future
    132. 132. Design Computing
    133. 133. http://www.grasshopper3d.com
    134. 134. http://antonioturiello.blogspot.sg
    135. 135. http://www.bluentcad.com/services/revit-bim-services.html
    136. 136. http://www.processing.org/ http://littlebits.cc/about
    137. 137. Design Education
    138. 138. http://www.deloitte.com/assets/Dcom-BruneiDarussalam/Local%20Assets/Documents/The-Future-Manufacturing.pdf
    139. 139. http://www.sutd.edu.sg/mission_values.aspx
    140. 140. http://www.designedasia.com/callforpapers.php
    141. 141. Design Research
    142. 142. http://www.sutd.edu.sg/idc.aspx
    143. 143. Management of Creative Teams
    144. 144. Tom Wujec: Build a tower, build a team https://www.ted.com/talks/tom_wujec_build_a_tower.html
    145. 145. by Teresa M. Amabile and Mukti Khaire
    146. 146. Howard Gardner: Creativity and Leadership http://www.youtube.com/watch?v=1rtZYvLDPkQ
    147. 147. Session 5 Reflection Activity • What did you learn? • New knowledge or tools • Things that you didn’t know that you didn’t know • Three most “sticky” ideas • One to three key questions • Actions that you can follow up
    148. 148. Final reflections
    149. 149. the action or process of making land, water, air, etc., dirty and not safe or suitable to use
    150. 150. http://www.flickr.com/photos/27972601@N04/4001111225/in/photolist-76yJYi-7fedU4-8RQ5s2-8Jtrbu-bDqZkN-8Mjbpv-ejE9s8-9UT1GJ-hv9PRh-dzT72S-9SN1Bo-aZZWsV-bFcat7-bU6UTT-bFcaCh-gGdXtf-8MtKoM-bU6V4p-bU6UPp-bFcaou-8MtKFz-bFcaw1-bvP5bC-bi4pox-bFcam5-c3n9xo- bAGbDp-7UTGmp-fqdsXE-fqdEX7-8iWjUV-8iGvZH-8iKKK5-8iGwMr-841JEe-fpYof8-94rjXs-9z6zLi-aBMmGD-gxcTGo-g8WxJ7-g6EiDB-bi4omP-9BjKTD-8iKFJQ-bEVzau-bU6UVR-9BjL6c-fpYrQi-fpYhCV-djdTZQ
    151. 151. http://www.flickr.com/photos/53139634@N00/537823276/in/photolist-Pwu87-PwubW-X569S-217jto-22TxWf-23K7vC-2yv95Q-2S4CYx-34KUkn-34Vhdw-36AevE-37LW5V-3841ZU-388wJr-38BsmL-3bDVYt-3duPax-3hySX3-3p2JUe-3JDbWM-3Putvo-3TnzjT-47PnRk-4gNcBE-4k8gUR-4kr4Fj- 4kzzjz-4mmhzH-4pZDCW-4v6hdp-4vyG5u-4wUnTf-4BqJCo-4KaG5E-4NHRaz-4Q1Hr5-4SfLVu-4VLNZi-4Wkiuw-4X46Ka-4XmaM1-4XmcQ7-4Xz3xq-4XMVQw-4ZScua-53qMTL-53QGU2-55TSMz-55U9br-55Up6H-55YkTj
    152. 152. http://image.made-in-china.com/2f0j00bvETPMHGaOoI/Disposable-Box-SL-B001-.jpg
    153. 153. “Good Design” http://www.acquris.se/images/kalashnikov_ak-47_3.jpg
    154. 154. “Good Design” www.designother90.org/www.projecthdesign.org http://d-lab.mit.edu/www.designagainstcrime.com/ www.designtoimprovelife.dk/ http://www.openideo.com
    155. 155. Reference
    156. 156. What if money didn't matter ? - Alan Watts http://www.youtube.com/watch?v=3MxRIn-C4zU

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