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ACI Creativity and Design Day 1 (2018)

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Slides for Day 1 of the Creativity and Design module at Nanyang Business School, Singapore (2018). Ricardo Sosa

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ACI Creativity and Design Day 1 (2018)

  1. 1. Institute on Asian Consumer Insight (ACI) Creativity and Design http://www.aci-institute.com 1
  2. 2. MSc in Marketing & Consumer Insight Nanyang MBA Nanyang Business School http://www.nanyangmscmarketing.com/index.php/articles/4-program-curriculum.html 2
  3. 3. Dr. Ricardo Sosa Associate Professor, Monash University (Australia) and Auckland University of Technology and Design (New Zealand) @designcomputing 3
  4. 4. http://sandralongmore.com/blog/creativity-the-7th-sense/ “Biblical Headship: Making Sense of Submission to Authority” by Dr. John Polis 5
  5. 5. “Creativity”inOpenOnlineCourses:CourseraandedX(2018) 6
  6. 6. “Creativity” in Business books on Amazon (2018) 7
  7. 7. The poster child of the creative genius http://pngimg.com/download/33439 Creativity is much more than Steve Jobs and “The Nine Dot Problem” ("think out of the box“) Your challenge is to draw four straight lines which go through the middle of all of the dots without taking the pencil off the paper. 8
  8. 8. The poster child of the creative genius http://pngimg.com/download/33439 Creativity is much more than Steve Jobs and “The Nine Dot Problem” ("think out of the box“) Your challenge is to draw four straight lines which go through the middle of all of the dots without taking the pencil off the paper. 9
  9. 9. The poster child of the creative genius http://pngimg.com/download/33439 Creativity is much more than Steve Jobs and “The Nine Dot Problem” ("think out of the box“) Your challenge is to draw four straight lines which go through the middle of all of the dots without taking the pencil off the paper. 10
  10. 10. The poster child of the creative genius http://pngimg.com/download/33439 Creativity is much more than Steve Jobs and “The Nine Dot Problem” ("think out of the box“) Your challenge is to draw four straight lines which go through the middle of all of the dots without taking the pencil off the paper. 11
  11. 11. The poster child of the creative genius http://pngimg.com/download/33439 Creativity is much more than Steve Jobs and “The Nine Dot Problem” ("think out of the box“) Your challenge is to draw four straight lines which go through the middle of all of the dots without taking the pencil off the paper. 12
  12. 12. Activity 1.1: What does “creativity” look like? • In pairs: Hand-out 3 photographs • Go out. Ask 3 to 5 different people/groups to choose one image that best represents “creativity” for them • Ask them to elaborate why • Come back in 15 minutes to share your experiences “creativity” vs {accident, crisis, difficult, enjoying, fight, genius, intelligence, juggle, problems, risk…} in: https://images.google.com/ 13
  13. 13. Activity 1.1: What does “creativity” look like? • In pairs: Hand-out 3 photographs • Go out. Ask 3 to 5 different people/groups to choose one image that best represents “creativity” for them • Ask them to elaborate why • Come back in 15 minutes to share your experiences  Practice Active Listening  Reveal assumptions  Assess interest  Demystify  Expand your initial views  Diversity of opinions and experiences  Ask questions 14
  14. 14. Activity 1.2: Pre-survey Duration: 15 minutes Mode: Individual 15
  15. 15. 16
  16. 16. Creativity and Design The objective of this course is to introduce students to the basics of product design, including issues relating to product form and function, as well as aesthetics and experience. Students will learn how to integrate creative ideas into product designs that would appeal to consumers. Cutting edge and relevant issues in product designs will be discussed. Special emphasis will also be placed on examining product designs in an Asian cultural context. 17
  17. 17. 120x 15-min blocks: - Presentations - Think-Pair-Share (TPS) - Field missions - Ideation sessions - Writing and drawing - Video excerpts - Surveys - Group discussions - “Making” activities - Site visit - “DIY” activities 18
  18. 18. 19
  19. 19. www.universetoday.com/wp-content/uploads/2013/11/560072_1393241990913741_1484585483_n1.jpg media.pennlive.com/midstate_impact/photo/pn-20110824132704-18jpg-c300573418e4b5bf.jpg www.iloilomovie.com todayonline.com/sites/default/files/styles/photo_gallery_image_lightbox/public/photos/43_images/24259450.jpg 20
  20. 20. https://www.flickr.com/photos/tjblackwell/ 21
  21. 21. https://www.flickr.com/people/40662521@N07 22
  22. 22. https://www.flickr.com/people/40662521@N07 Creativity: source of change, of new ways of seeing, of creating new value 23
  23. 23. Variations of the “Design Thinking” problem solving model hci.stanford.edu; interaction-design.org; nngroup.com; The “artistic bias” of creativity (Image http://pngimg.com/download/7377) 24
  24. 24. This course is not about creative geniuses, toy problems, “design thinking”, or art. Then? - We go beyond myth-ridden views of “creativity” - Towards creative approaches to learning creativity and design - Based on scientific research and real-world practice across fields and cultures - To transform everyday activities and life 25
  25. 25. Activity 1.3: Hard problems Duration: 15 minutes Mode: All 26
  26. 26. 1. A few videogames^ 2. A car^ 3. A bungalow^ 4. Kitchen appliances 5. Toys 6. Farm tools 7. Learning spaces 8. Museum exhibits 9. Playgrounds 10. Point-of-sale 11. Handcrafts 12. Phone cabin 13. Stairs 14. Interactive displays 15. Websites 16. Virtual galleries 17. Office furniture 18. Lamp 19. Suitcase 20. Chairs and benches 21. Book covers 22. Picture frames 23. Interactive toys 24. One thousand products, websites, systems, services# 25. Rapid prototyping machines# 26. Fifteen companies# 27. Doors* 28. Car dashboard displays* 29. More cars* 30. Robot-friendly furniture* 31. A visual divergence test 32. Reconfigurable robots and social robots 33. Curriculums, syllabus, activities, support materials 34. Design platforms, methods and techniques ^ as a teenager, before entering college # by around 1000 design and engineering students in 6 countries * by computational generative systems that I’ve authored
  27. 27. ‘ROBOT GRACIOUS GAIT’ RoboMods Sosa, R., Mohan, R.E., Rojas, N. and Nansai, S.
  28. 28. Morning tea 15 minutes 35
  29. 29. 36
  30. 30. 37
  31. 31. https://www.flickr.com/photos/vickisnature/ https://www.flickr.com/photos/132295270@N07/ 38
  32. 32. The Creative Self : Effect of Beliefs, Self-Efficacy, Mindset, and Identity by Maciej Karwowski , and James C. Kaufman PUBLISHER Elsevier Science DATE 2017-02-23 39
  33. 33. Activity 1.4: Disruptive change • Creativity as the source of punctuated change (disruptive, qualitative) • Individual mode: Reflect when/how/why you have initiated or been involved in disruptive change • Share to (re)introduce yourself  Am I creative? Yes/No  How creative am I?  How am I creative?  Uniqueness  Lessons learnt  Crisis  Effects 40
  34. 34. Andrea Joanna Cynthia Sam HYUNDEOK Carolina Bee Kee Charlene Andrade MIRTHINTI Debbie Lu Ran Takafumi Karishma NEHA Christopher Nelson Wu Xuan JJ NOEL David Noa Sam Raymond SANAE Diyana Pamela Edwin Sonya SHYAMA Gopika Prislyn Yinhong Rohana YU TONG Hatairat Siti Khadija Leon Rony Siti Sulianah Julia 41
  35. 35. Activity 1.5: Myths and biases of creativity in your career and life Duration: Individual Mode: During lunch time :) 42
  36. 36. Lunch 1 hour 43
  37. 37. Activity 1.6: “Scumble” Mode: Individual and pairs Credit: David Kayrouz 44
  38. 38. Amnesty International @amnestyusa 45
  39. 39. https://www.flickr.com/photos/skynoir/ 46
  40. 40. https://www.youtube.com/watch?v=AVg_D4VES6o 47
  41. 41. Activity 1.5 Debrief • Share the myths and biases of creativity in your career and personal life • What has been holding you back? 48
  42. 42. Find your creative potential • How does your cultural background shape your creativity? • Your family history and life experiences • Your network: the people who surround you • Your personality traits and preferences • Your career goals and technical skills • Your values, dreams, and motivations • The abilities that distinguish you from other people 49
  43. 43. 3 Views of Design ICSID: http://www.youtube.com/watch?v=d3hJcnWKezk Dyson Foundation: http://www.youtube.com/watch?v=SD6d8Em8q5A Roger Martin: https://www.youtube.com/watch?v=rLjj1MWX0bY http://www.hopkinsmedicine.org/medart/ https://en.wikipedia.org/wiki/Triquetral_bone https://www.healthtap.com/topics/ 50
  44. 44. MINDSETS human centered mindful of process prototyping culture action bias radical collaboration show, don’t tell https://dschool.stanford.edu/groups/k12/wiki/781c0/Design_Thinking_Processes.html 51
  45. 45. 52
  46. 46. 53
  47. 47. Activity 1.7: Design cases Mode: Individual and pairs 54
  48. 48. 55
  49. 49. 56
  50. 50. Q: what was the initial core vision of Apple Computers? Steve Jobs, 1980 http://youtu.be/0lvMgMrNDlg?t=2m23s 02:23 – 13:05 57
  51. 51. http://www.designcouncil.org.uk/resources/search/bundle/case_study 58
  52. 52. 59
  53. 53. http://www.dubberly.com/wp-content/uploads/2012/11/Dubberly_Jobs-and-Ive.pdf 60
  54. 54. Prepare a DIY Activity… Duration: 15 + 15 minutes 61
  55. 55. Afternoon tea 15 minutes 62
  56. 56. DIY Activity Day 1 Duration: 15 to 30 minutes 63
  57. 57. Alt Activity 1.8 • Form listening triads • What needs a radical shift in your organisation? 64
  58. 58. DIY Activity debrief • Did it go according to plan? • Lessons learned, improvements to try. • Decodings of core themes covered today. • Appropriation, interpretation… why DIY activities? 65
  59. 59. Creativity & Design. End of Day 1 • Individual mode • Write down two key concepts or ideas that you learned today • Write an action item that you can put into practice derived from that key concept or idea • Write down your most pressing question today  Extra: “My main contribution to the session today was…” 66

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