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Creativity and design 2016 day 05

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Fifth day of the ACI module in the MSc in Marketing and Consumer Insights. Singapore

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Creativity and design 2016 day 05

  1. 1. Creativity and Design Day 5: Now what? http://www.tiki-toki.com/timeline/entry/622572/ACI-Design-Creativity-Map/
  2. 2. Use Creativity & Design to help make the world better30 http://www.todayonline.com/
  3. 3. • Accomplishment: achieving goals • Beauty: appreciation of qualities that give pleasure to the senses or spirit • Community: sense of unity with others around us and a general connection • Creation: sense of having produced something new and original • Duty: willing application of oneself to a responsibility • Enlightenment: clear understanding through logic or inspiration • Freedom: sense of living without unwanted constraints • Harmony: balanced and pleasing relationship of parts to a whole • Justice: assurance of equitable and unbiased treatment • Oneness: sense of unity with everything around us • Redemption: atonement or deliverance from past failure or decline • Security: freedom from worry about loss • Truth: commitment to honesty and integrity • Validation: recognition of oneself as a valued individual worthy of respect • Wonder: awe in the presence of a creation beyond one’s understanding http://www.makingmeaning.org/meanings.html
  4. 4. Design and Creativity (D&C) why? who? how? what if? so what? so what?
  5. 5. Now that you and your team can generate many creative ideas, what do you do with them? How can you choose? 31 http://www.todayonline.com/
  6. 6. http://99u.com/articles/6167/battling-the-half-life-of-idea-execution Creativity: less about creating new ideas, more about focusing on a few “I think my love of idea generation has become an escape hatch… new ideas appear more attractive. And so I quickly jump to something new”
  7. 7. Would you prefer…? a) A team that generates 100 ideas with 10 of them being great b) A team that generates 10 ideas with 2 of them being great
  8. 8. http://www.mech.utah.edu/senior_design/07/uploads/Main/Lect12-ConceptSelection.pdf ... and more
  9. 9. 2005 http://news.bbc.co.uk/2/hi/technology/4292854.stm
  10. 10. 2005 http://wiki.laptop.org/go/Pictures
  11. 11. http://wiki.laptop.org/go/Pictures
  12. 12. http://wiki.laptop.org/go/Pictures
  13. 13. http://news.cnet.com/2300-11386_3-10012657-7.html
  14. 14. 2006 http://wiki.laptop.org/go/Pictures http://www.flickr.com/photos/pete/sets/72057594143224765/with/152123539/
  15. 15. http://wiki.laptop.org/go/Pictures
  16. 16. http://www.fuseproject.com/pdf/OLPC%20Case%20Study.pdf 2007
  17. 17. http://www.flickr.com/photos/knightfoundation/6771617469/ http://www.flickr.com/photos/olpc/page74/ http://www.flickr.com/photos/pieter-bidia/2925665693/
  18. 18. http://www.fuseproject.com/category-1-product-65 2008
  19. 19. New ideas are incomplete; “ugly ducklings” before becoming beautiful swans… they need protection 32 http://www.todayonline.com/
  20. 20. “It then took me 5,127 prototypes to develop the final machine, each failed prototype informing the next one”
  21. 21. “I'd seen an industrial sawmill, which uses something called a cyclonic separator to remove dust from the air. I thought the same principle of separation might work on a vacuum cleaner. I rigged up a quick prototype, and it did. I became obsessed. It took five years of doing nothing but making and testing prototypes. My wife supported us by teaching art. She was wonderful. But most other people thought I was mad.” http://www.inc.com/magazine/201203/burt-helm/how-i-did-it-james-dyson.html
  22. 22. “Plus-ing” https://www.youtube.com/watch?v=QhXJe8ANws8
  23. 23. Help grow and sustain a “Yes, and…” collaborative culture33 http://www.todayonline.com/
  24. 24. The best solutions… Are difficult and take time Respond to new problems Challenge the status-quo Address causes, not symptoms Apply technology appropriately Reveal new ways of thinking about problems Involve a wide variety of stakeholders Are persuasively communicated
  25. 25. - Lunch -
  26. 26. Pugh Matrix https://wiki.ece.cmu.edu/ddl/index.php/Ice_cream_maker_redesign
  27. 27. http://www.gaudisite.nl/SESGwhitePaperNovember2009.pdf
  28. 28. (Probably not relevant criteria?) (Interesting) Evaluation Criteria ImportanceRating Benchmark(Datum) Newideatype1 Newideatype2 Newideatype3 Existingproduct1 Existingproduct2 Criteria 1 3 S + + - - Criteria 2 2 - S + + + Criteria 3 3 + - + S S Criteria 4 1 S + + - + Criteria 5 3 - S S + S Criteria 6 3 - - - - - Criteria 7 3 + + + + + Criteria 8 2 S S S S S Criteria 9 1 - + - - - Criteria 10 2 + - + + + Pugh Matrix Template Solution Alternatives Concept Selection Legend Better + Same S Worse -
  29. 29. Systematic evaluation methods are good if you are careful how to use them and how to interpret the outcome 34 http://www.todayonline.com/
  30. 30. http://www.slideshare.net/frogdesign/making-clients-part-of-the-design-process
  31. 31. Concept variation
  32. 32. Build models and prototypes of new ideas35 http://www.todayonline.com/
  33. 33. http://www.computerhistory.org/revolution/input-output/14/350
  34. 34. Why prototype? • Manage uncertainty • Make assumptions explicit • Learn a specific feature or property • Evaluate in realistic conditions • Gather feedback and support for change • Communicate decisions and intentions • Open the ideation process • Safety and ergonomics • Test desirability, viability, and feasibility
  35. 35. http://martini.mitplw.com/blog/?p=954
  36. 36. http://www.studiotilt.com/blog/2011/02/03/the-hub-kings-cross-co-design-workshop/ http://paipr.wordpress.com/projects/rapid-low-fi-prototyping/ http://www.robives.com/blog/swinging_legs_experiment Low-Fidelity Prototyping (Quick and Dirty): Immediate physical representations using any available materials
  37. 37. Interactive Toy: 3 day tutorial http://www.youtube.com/watch?v=mt4V5kojU8E
  38. 38. Prototyping images
  39. 39. Prototyping images
  40. 40. Prototyping images
  41. 41. Prototyping images
  42. 42. minecraft.net
  43. 43. Keurig individual serving coffee brewer http://www.keurig.com/
  44. 44. http://www.keurig.com/compare-keurig-brewers
  45. 45. 0 2 4 6 8 10 12 14 16 18 20 0.07 0.08 0.09 0.1 0.11 0.12 0.13 0.14 Radius of Hole (cm) Bitterness(cm*min) orTime(min) 0 0.2 0.4 0.6 0.8 1 1.2 PercentofTea Saturated Bitterness Time % Saturation Tea brewer liquid containment electrical supply electrical conversion thermal energyfilter, tea containment ice/tea containment electricity water water thermal energy tea thermal energy ice tea thermal energy 18 in. 9 in.
  46. 46. Twitter: @sarvidefer 1 2 3 4 5 6 78 9
  47. 47. Creativity and Design The objective of this course is to introduce students to the basics of product design, including issues relating to product form and function, as well as aesthetics and experience. Students will learn how to integrate creative ideas into product designs that would appeal to consumers. Cutting edge and relevant issues in product designs will be discussed. Special emphasis will also be placed on examining product designs in an Asian cultural context.
  48. 48. Extend and apply what you learned in this course36 http://www.todayonline.com/
  49. 49. http://candychang.com/before-i-die-in-nola/
  50. 50. - End of Day 5 -
  51. 51. Steven Johnson: Where Good Ideas Come From http://www.ted.com/talks/steven_johnson_where_good_ideas_come_from.html

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