2. Ideas For Promotional
Package
Music Video
• Green Screen
• Black Box
• White Studio
• Live Performance footage
• Stage
• Urban Setting
• Special/Visual Effects
• Fast Paced Editing
• Stock footage to fit
narrative of song
• Drone - Aerial shots
Song Ideas
• Bastille – ‘Warmth’
• 1975 – ‘Girls’
• Imagine Dragon – ‘Gold’
• 21 Pilots – ‘Heathens’
3. CD
• For the CD cover I would like to create a
Vector Logo in Adobe Illustrator for the
artist that can run through the whole
promotional package. This logo would be
a solid colour with some effects to give it
depth of field. This would be placed on
top of an abstract background that will
match the genre of the music. I will try to
stay away from using any images of the
artists in this.
• Album
• Single
DVD
• The DVD cover would pull pre
created assets from the CD
cover and re position them with
additional text. I will try to stay
away from using any images of
the artists in this.
• Artist Documentary
• Tour
• Live show/concert
Ideas For Promotional
Package
4. Music Video Ideas
Bastille – Warmth
This is a brand new song from Bastille’s
2016 album ‘Wild Worlds’ therefore this
song doesn’t already have a music video
released for it. Because of this I am able
to interpret the song in my own way and
will provide a wider range of possible
ideas for the narrative of the music video.
It is a fast paced song that will allow for a
fast cutting rate which will keep the video
interesting. It also has some sections
which will allow for interesting and
creative use of editing and animation.
Although this song sounds upbeat it does
have an underlying meaning of the
struggles of living in a ‘Wild World’.
I would like the narrative of this story to follow
the main male character through his struggles of
dealing with what he sees on the news and his
search of how to deal with it. I want to use stock
footage in parts of the chorus of the song as this
will be more relevant to the narrative and will be
really effective when edited well.
5. Location
I would like most of the shots for this
music video to be filmed in everyday
locations. This will allow the audience to
better connect with the narrative of the
song and the video as it is more
realistic. I would like these to be urban
settings in and around York.
However I would also like to take a few
shots in a studio with a green screen.
This is so that I can Chroma Key out the
background and either add in some
footage in the background or some
animation or effects. I think that by
using some of these shot in my video it
will add quite a lot of production value
to the video and will make it look much
more professional.
6. Costume
The costumes of the character will be fashionable but not
too expensive or extravagant. This will make them look the
part but will not make them look unrealistic to the
audience.This will allow them to be better connected to
the characters and the story of the song and the video.
