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Achieve your client’s goals by creating, sharing, and
promoting content to the right professional audiences
Reimagining Li...
LinkedIn	–	Five	Things	
1.  Audience	–	Reach	the	Professionals	that	Ma>er	
2.  Content	–	The	Most	EffecCve	Content	Delivery...
For the first time in the history of media you can
engage with the world’s professionals in one place
120M
US Professionals
6.4M
National Opinion Leaders
450K
DC Opinion Leaders
6M
C-level Execs
3M
MBA Graduates
6.3M
Small B...
Breaking	News	from	NaConal	Journal	
• 50%	more	policy	professionals	report	using	LinkedIn	than	Facebook	
for	their	work,	a...
CONTENT	:	THE	MOST	EFFECTIVE	CONTENT	
DELIVERY	PLATFORM
LinkedIn’s	Content	Ecosystem	
Curated	Feed	
Publishing	PlaAorm
Why	Does	Content	Work	on	LinkedIn	
• LinkedIn	is	the	only	plaForm	where	the	audience	you	want	to	reach	
is	waiCng	for	you,...
9 billion content impressions / week
15X content vs job postings in the feed
57% mobile
Professionals engage with purpose
...
DATA	:	UNIQUE,	POWERFUL	TARGETING	
OPTIONS
Market to Who Matters:
Get to the Right Professional
Audiences
Rich demographic data
Job Function, Seniority, Company Name...
Start with Campaign Manager Ads.LinkedIn.Com
13
MEDIA – SIMPLE, HIGH IMPACT
ADVERTISING UNITS
Target your most
valuable audiences!
​ Engage your prospects with relevant content including images, infographics, video,
...
InMail - Unique product, uncluttered environment,
and effective results
Mobile-optimized design
for easy clicks!
Only deli...
TECH	ROADMAP	:	CONVERSION	TRACKING,	
AUDIENCE	MATCHING,	AND	MORE
LinkedIn Targeting Roadmap - Coming Soon
1.  Audience Match
2.  Conversion Tracking
3.  Retargeting
4.  Past Companies
©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.
LinkedIn for Advocacy at Public Affairs Council Panel
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LinkedIn for Advocacy at Public Affairs Council Panel

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High level overview for advocacy, public affairs, and campaign professionals who are turning to LinkedIn to reach professional audiences with their content marketing programs.

Published in: Marketing
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LinkedIn for Advocacy at Public Affairs Council Panel

  1. 1. Achieve your client’s goals by creating, sharing, and promoting content to the right professional audiences Reimagining LinkedIn ! as an Advocacy & ! Thought Leadership Platform!
  2. 2. LinkedIn – Five Things 1.  Audience – Reach the Professionals that Ma>er 2.  Content – The Most EffecCve Content Delivery PlaForm 3.  Data – Unique, powerful targeCng opCons 4.  Media – Simple, high impact adverCsing units 5.  Tech Roadmap – Conversion tracking, audience matching, and more
  3. 3. For the first time in the history of media you can engage with the world’s professionals in one place
  4. 4. 120M US Professionals 6.4M National Opinion Leaders 450K DC Opinion Leaders 6M C-level Execs 3M MBA Graduates 6.3M Small Business Owners 414Mprofessionals are on LinkedIn The largest global community of professionals
  5. 5. Breaking News from NaConal Journal • 50% more policy professionals report using LinkedIn than Facebook for their work, and it’s not just for networking. The plaBorm is quickly becoming a go-to desEnaEon for news content, as well. - Early data from 2016 report Washington in the InformaCon Age.
  6. 6. CONTENT : THE MOST EFFECTIVE CONTENT DELIVERY PLATFORM
  7. 7. LinkedIn’s Content Ecosystem Curated Feed Publishing PlaAorm
  8. 8. Why Does Content Work on LinkedIn • LinkedIn is the only plaForm where the audience you want to reach is waiCng for you, and wants professional content. • Other sites have content in search of an audience but LinkedIn has an audience in search of content. • You have the ability to speak directly to the people you want to reach and engage them in an ongoing discussion.
  9. 9. 9 billion content impressions / week 15X content vs job postings in the feed 57% mobile Professionals engage with purpose – and with content
  10. 10. DATA : UNIQUE, POWERFUL TARGETING OPTIONS
  11. 11. Market to Who Matters: Get to the Right Professional Audiences Rich demographic data Job Function, Seniority, Company Name, Geo, Industry Interest-based targeting Group Membership, Skills, Companies Followed Persona targeting Job Searchers, Opinion Leaders, Mass Affluent, Business Travelers Your own audience data Target by Company
  12. 12. Start with Campaign Manager Ads.LinkedIn.Com 13
  13. 13. MEDIA – SIMPLE, HIGH IMPACT ADVERTISING UNITS
  14. 14. Target your most valuable audiences! ​ Engage your prospects with relevant content including images, infographics, video, and more Sponsored Content Reach your prospects anywhere! Drive quality engagement and leads!
  15. 15. InMail - Unique product, uncluttered environment, and effective results Mobile-optimized design for easy clicks! Only delivered when members are on LinkedIn! Uncluttered professional context! Flexibility to tailor ! your content!
  16. 16. TECH ROADMAP : CONVERSION TRACKING, AUDIENCE MATCHING, AND MORE
  17. 17. LinkedIn Targeting Roadmap - Coming Soon 1.  Audience Match 2.  Conversion Tracking 3.  Retargeting 4.  Past Companies
  18. 18. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.

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