3. DIGITAL MEDIA
LinkedIn Marketing Strategy
“Connect the world’s
professionals to make them more
productive and successful.”
A Business Platform
4. DIGITAL MEDIA
LinkedIn Marketing Strategy
260,000,000+ Members Worldwide
The World’s Largest Professional Network
184 million unique visitors in Q1 of 2014
1 of every 3 professionals on the planet is on LinkedIn
Content now garners 6x more engagement than jobs
properties on LinkedIn
5. DIGITAL MEDIA
LinkedIn Marketing Strategy
PUBLISHING PLATFORM
Brands build RELATIONSHIPS with Professionals
#1 Channel to distribute B2B content
LinkedIn drives more traffic to B2B sites
Most effective social platform for B2B Lead Generation
6. DIGITAL MEDIA
LinkedIn Marketing Strategy
LinkedIn a multi-sided platform
RECRUITERS
Find the right talent
MARKETERS
Reach a qualified
audience
BUSINESS
PARTNERS
Access to a captive
user base
MEMBERS
Connect with
peers & find
opportunities
7. LinkedIn is an Effective Tool for…
COMMUNICATION BUSINESS
New Communication Channel
Brand Visibility on the Internet
Brand E-Reputation Management
Build and cultivate Relationships
Customers Acquisition
Revenue Generation
DIGITAL MEDIA
LinkedIn Marketing Strategy
9. A Powerful Marketing Solution
DIGITAL MEDIA
LinkedIn Marketing Strategy
TARGET PUBLISH EXTEND
Reach a high quality
audience
Relevant content in
professional context
Social sharing and
drive traffic to sites
10. Marketing Objectives
DIGITAL MEDIA
LinkedIn Marketing Strategy
Generating Awareness
Driving Traffic and Leads
Icreasing Consideration and
Preference
Creating Advocacy
Building Community
11. Perform Branding and Lead Generation
DIGITAL MEDIA
LinkedIn Marketing Strategy
Solutions Branding Lead Generation
Company Page X
Showcase Pages X
Follow Company Ads X
Company Updates X X
Sponsored Updates X X
Sponsored InMail X
Content Ads X X
LinkedIn Display Ads X X
LinkedIn Groups X X
LinkedIn Partners X X
12. Content drives Action
DIGITAL MEDIA
LinkedIn Marketing Strategy
Useful x Enjoyable
x Inspired =
Innovative Content
Photos Videos Infographics White Papers
14. Publish with a Purpose
DIGITAL MEDIA
LinkedIn Marketing Strategy
Showcase our business,
Reach new customers,
And attract great talent
15. 5 Strategic Marketing Opportunities
DIGITAL MEDIA
LinkedIn Marketing Strategy
1. Company Pages
2. Showcase Pages
3. Company Updates
4. Sponsored Updates
Content Marketing in the Professional Feed
5. Display Advertising
Reach professionnal Audience in the right context
BRANDING
LEAD
GENERATION
16. Focus on Branding Solutions
DIGITAL MEDIA
LinkedIn Marketing Strategy
Company Pages Showcase Pages Company Updates
Through a Company page,
you can market your
business to the LinkedIn
community, telling your
company’s story and
giving customers and
prospects a place to learn
about your business, your
employees, and your
brand
Reach and build a
relationship with specific
audiences. It’s a distinct
platform for each aspect
of our business that has
its own message to share
with its own target
audience. It’s a chance to
catch the eye of
prospective customers.
Powerful way to reach
and engage professionals
with relevant content.
They are sent from the
company pages and
deliver targeted content
into the members’ feed,
increasing their
engagement with the
brand.
18. 5 Steps to engaging followers on LinkedIn
DIGITAL MEDIA
LinkedIn Marketing Strategy
1. Establish your presence
2. Attract followers
3. Engage Followers
4. Amplify through the network
5. Analyse and refine
Create a
Brand Ecosystem
19. DIGITAL MEDIA
LinkedIn Marketing Strategy
CREATE your Company Page
The central Hub of
MEIKO France
Company description and overview
Banner Image
Logo and Company Name
Share Rich Content (text, images, video…)
Manage your Network
Create your Showcase Pages
20. CREATE your Showcase Pages
4 pages = Product segments :
M-iClean, M-iQ, WasteStar, KD
Display product’s information
Share videos, photos, news, infographics
Provide « live information » :
exhibitions, events…
Highlight your
Products
DIGITAL MEDIA
LinkedIn Marketing Strategy
21. ATTRACT & ENGAGE with Company Updates – 5 Tips
#1 : Think like a JOURNALIST. Optimize Headlines
#2 : Always include an IMAGE or some type of
RICH MEDIA
#3 : Always include a clear CALL TO ACTION
#4 : Make your content SNACKABLE and
VALUABLE
#5 : Create an EDITORIAL CALENDAR, but react
timely to EVENTS
Share
Rich Content
DIGITAL MEDIA
LinkedIn Marketing Strategy
22. One last Tip…
Mobilize your Employees to
Amplify your Message
SHARE « LIKE » COMMENT
DIGITAL MEDIA
LinkedIn Marketing Strategy
23. MEASURE & ANALYSE your performances
DIGITAL MEDIA
LinkedIn Marketing Strategy
Use
KPIs
#1 : BECOME AWARE of LinkedIn Metrics
#2 : ANALYSE your updates statistics
#3 : REFINE your Content Strategy
#4 : BOOST your Audience and
DRIVE Engagement
