Achieve your marketing goals by sharing content with the right professional audiences

1. Achieve your marketing goals by sharing content
with the right professional audiences

2. Our digital lives converge on
very few big destinations

3. For the first time in the history of media you can
engage with the world’s professionals in one place

4. 61M
senior-level
influencers
40M
decision makers
10M
opinion leaders
6M
C-level execs
22M
Mass Affluent
4M
IT decision makers
414Mprofessionals are on LinkedIn
The largest global community of professionals

5. 9 billion content impressions / week
15X content vs job postings in the feed
57% mobile
Professionals engage with purpose
– and with content

6. The world’s professionals come to
LinkedIn for knowledge
Industry News Expert Advice Professional Learning
Peer Insights Peer Recommendations 500+ Influencers

8. Market to Who Matters:
Achieve Your Marketing Goals
Create awareness early in the purchase process
Engage audiences with content
Generate quality leads and drive new business

9. Market to Who Matters:
Get to the Right Professional
Audiences
Rich demographic data
Job Function, Seniority, Company Name,
Geo, Industry
Interest-based targeting
Group Membership, Skills, Companies Followed
Persona targeting
Job Searchers, Opinion Leaders, Mass Affluent,
Business Travelers
Your own audience data
Target Account Lists

10. Organic:
Build your brand and content
On your Company Page
Showcase Pages
Through long-form posts
On Slideshare
Market to Who Matters:
Engage Them with Content
Paid:
Reach a targeted, and broader audience
In the LinkedIn Feed, and beyond
In the LinkedIn Inbox
Early in the purchase process
Through other native ad formats

11. Market to Who Matters:
Measure the Impact, and Optimize
Are you reaching your target audiences?
Are the right people engaging?
Are you prompting the right actions?
Get clear visibility into the impact of your programs
throughout the purchase process

12. Changing how the world does business
50 billion connected
devices by 2020