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Marketing in a Social World - FinanceConnect 2015

Marketing in a Social World

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Marketing in a Social World - FinanceConnect 2015

  1. 1. Marketing Buyer’s Journey The new normal Selling 1:M AWARENESS Brand 1:F KNOWLEDGE Content 1:1 TRUST Connection (nurturing)
  2. 2. All the world’s professionally relevant knowledge resides in the minds of our members • - Jeff Weiner, CEO
  3. 3. Barack Obama President of the United States of America 20,986 Followers Influencer content YOU Title Company Followers Larry Fink Chairman and CEO at BlackRock 440,291 Followers Narendra Modi Prime Minister of India 801,059 Followers Mark Mobius Executive Chairmanat Franklin Templeton Investments 260,550 Followers Jamie Dimon Chairman and Chief Executive Officer at JPMorgan Chase 345,722 Followers Nandan Nilekani Former Chairman - Unique Identification Authority of India 86,123 Followers Michael Moritz Chairman, Sequoia Capital 349,393 Followers Richard Branson Founder at Virgin Group 7,613,062 Followers Mike Bloomberg Entrepreneur, philanthropist, and three-term mayor of New York City 288,738 Followers
  4. 4. Publishing Platform
  5. 5. 1M Posts Publishing Platform
  6. 6. 10K Posts/day Publishing Platform
  7. 7. Be The Most Effective Platform For Marketers to Engage With Professionals
  8. 8. The only full-funnel professional platform Onsite Display Network Display Sponsored Updates Sponsored InMail Lead Accelerator Full-funnel analytics & reporting products that impact every stage of your funnel and get results
  9. 9. Be Relevant Early
  10. 10. Be Relevant On and Off Desktop
  11. 11. Be Relevant to Known and Anonymous Audiences, Wherever They Travel Online
  12. 12. WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE
  13. 13. Measure Your Relevance
  14. 14. THE RELEVANCE IMPERATIVE RELATIONSHIPS + RESULTS

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Marketing in a Social World

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