by dzulfazli

1. LECTURER: MISS SELVI
FACULTY: FACULTY BUSINESS AND LAW
BUS2043
BUSINESS COMMUNICATION

2. DZULFAZLI BIN MD ZAWAWI
01BBA-201304-00059
BACHELOR OF BUSINESS ADMINISTRATION
WHY COCA COLA IS DOMINATING IN
THE BEVERAGE INDUSTRY SINCE
21ST CENTURY

3. INTRODUCTION ABOUT COCA COLA
• It is a largest company in industry beverage for non-alcoholic
drink.
• It have 400 soft drinks; juices, teas, coffees, waters, sports
and energy juices that refresh, hydrate, nourish, relax and
drinks energize.
• Main products are: Coca-Cola, Diet Coke, soft-drink brands
such as Sprite and Fanta.

4. EXAMPLE OF BRAND’S COMPANY COKE.

5. HISTORY ABOUT COCA COLA.

6. HISTORY
 Dr. John S.Pemberton in Atlanta, Georgia.
 In 1891, Atlanta entrepreneur Asa G. Candler had acquired
complete ownership of the Coca-Cola business, whose
marketing tactics led Coke to its dominance of the world soft
drink market throughout the 20th century.
 Woodruff six decades of leadership, The Coca-Cola Company
took leadership the business to unrivaled heights of
commercial success making Coca-Cola an institution the
world over.

7. TYPE OF COCA COLA
PRODUCT
 Coca Cola Zero
 Coca Cola Light
 Coca Cola
 Diet Coke
 Vanilla Coke

8. OTHER PRODUCT IN
COMPANY COCA COLA
 Sprite
 Fanta Orange

9. BENEFIT DRINKING COCA COLA
• Caffeine
– contains caffeine, a natural stimulant found in the coffee beans and tea
leaves.
– makes you feel more alert when you are tired and might increase your
performance when performing on certain tasks.

10. WHY COCA COLA IS DOMINATED IN BEVERAGE
INDUSTRY?
• Coca cola help for digestion
• Coca or Killer Cola (Criticism of Coca Cola)
• Marketing Strategic
• Secret recipe formula
• Publicity

11. ADVANTAGES OF COCA COLA
• Psychological enjoyment of the taste.
• To clean a toilet
• To remove rust spots from chrome car bumpers
• To clean corrosion from car battery terminals
• To loosen a rusted bolt
• To remove grease from clothes

12. DISADVANTAGES OF COCA COLA
• Diabetes.
• Weakened Bones And Risk Of Osteoporosis.
• Dental Caries And Erosion
• Kidney Damage.
• Increased Blood Pressure
• Dehydration

14. CONCLUSION
• The Coca-Cola Company has to employ the highest quality
processes and establish standards which guarantee the
production of a standardised product which meets each high
expections of consumers and this happens when every time
they drink a bottle or can of Coca-Cola.

15. REFERENCES
• http://www.coca-colacompany.com/topics/business?rest=true
• http://www.esquire.com/food-drink/drinks/a17882/health-
benefits-coca-cola-14962524/
• http://www.livestrong.com/article/475742-what-are-benefits-
of-drinking-coke/
• http://www.coca-colacompany.com/brands/all/

16. THANK YOU