COCA-COLA
INICIATIVAS DE
Coca Cola
MKT Renee and Sander
 Eva, Jim, DIGITAL




Adriana Knackfuss
30/10/09
General
•   Dark brown drink with bubbles

•   Known since 1886

•   Contains a lot cafeine, which gives you energy

•   R...
History
• Founded in 1886 by John Pemberton
• Idea came from his businesspartner Frank
  Robinson
• First factory was open...
History
• Now days it is sold all over the world
• Coca-Cola first came to Holland in 1928
  during the Olympics
Health Effects
• Dental erosion
• Obesity and diabetes
• High-fructose corn syrup
• Mecury
• Phosphoric acid
Bottle Design
• Competition
• Earl Dean
Advertising

• ‘Coca-Colanization’
• First commercial sponsor
  of the Olympic Games
• Atlanta
Holidays are coming!
• Train of Coca-Cola delivery trucks
• Stopped in 2001
• Brought back in 2007
• Created by advertisin...
Pepsi vs. Coca-Cola
• Coca Cola first company, 4 years later Pepsi
  came
• Coca Cola is less sweet then Pepsi Coke
• Pepsi...
Comparison
Advertising


    !"#$
COCA-COLA
INICIATIVAS DE
The End
MKT Renee and Sander
 Eva, Jim, DIGITAL




Adriana Knackfuss
30/10/09
Coca-cola presentation
Coca-cola presentation
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Coca-cola presentation

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Coca-cola presentation

  1. 1. COCA-COLA INICIATIVAS DE Coca Cola MKT Renee and Sander Eva, Jim, DIGITAL Adriana Knackfuss 30/10/09
  2. 2. General • Dark brown drink with bubbles • Known since 1886 • Contains a lot cafeine, which gives you energy • Recipe of Coca Cola is one of the best kept secrets • A lot mythes • Cola consumption in the world:
  3. 3. History • Founded in 1886 by John Pemberton • Idea came from his businesspartner Frank Robinson • First factory was opened in 1894 in Vicksburg, Mississippi
  4. 4. History • Now days it is sold all over the world • Coca-Cola first came to Holland in 1928 during the Olympics
  5. 5. Health Effects • Dental erosion • Obesity and diabetes • High-fructose corn syrup • Mecury • Phosphoric acid
  6. 6. Bottle Design • Competition • Earl Dean
  7. 7. Advertising • ‘Coca-Colanization’ • First commercial sponsor of the Olympic Games • Atlanta
  8. 8. Holidays are coming! • Train of Coca-Cola delivery trucks • Stopped in 2001 • Brought back in 2007 • Created by advertising agency Doner
  9. 9. Pepsi vs. Coca-Cola • Coca Cola first company, 4 years later Pepsi came • Coca Cola is less sweet then Pepsi Coke • Pepsi focuses on young people, Coca Cola try to reach old and young
  10. 10. Comparison
  11. 11. Advertising !"#$
  12. 12. COCA-COLA INICIATIVAS DE The End MKT Renee and Sander Eva, Jim, DIGITAL Adriana Knackfuss 30/10/09

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