1. 1. What does tom Morton say to focus on?
He says to focus on universal truths.
2. What has tom Morton learned about?
a. He has learned a thing or two about solid and effective marketing.
b.
3. What is the 80.20 rule?
a. That 80% of sales come from 20% of customers
4. What is the key to success?
a. Universal truths.
5. What are universal truths?
a. Universal truths are truths that exist in real life. And that may happen to many
people.
6. Why do brands grow?
a. Because a large number of light buyers get into them
7. What was the proportion that fans clicked like on Facebook for Harley Davidson?
a. It was about 0.6%
8. How is twitter’s stock price going? And why?
a. It is falling because their elite publishing platform isn’t that good and it will never
be the size of Facebook.
9. What is Facebook becoming?
a. Facebook is becoming a a paid media platform.
10. What would laws of gravity be for brands ?
Brands of gravity are the truths that they hold , and can sell by saying the truth.