about the supply chain of coca-cola beverages

1. SUPPLY CHAIN MANAGEMENT AT
“THE COCA COLA COMPANY”

2. • The Coca-Cola Company is an American multinational beverage corporation.
•Headquartered in Atlanta, Georgia, world's largest beverage company.
•Invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia.
•The Coca-Cola formula and brand was bought in 1889 by Asa Griggs Candler
(December 30, 1851 - March 12, 1929), who incorporated The Coca- Cola
Company in 1892.
•The Coca-Cola Company only produces syrup concentrate which is then sold
to various bottlers throughout the world who hold an exclusive territory.
COMPANY HISTORY

3. COMPANY HISTORY
•More than 500 brands in over 200 countries or territories
•Serves over 1.8 billion servings each day, according to Steve Buffington, vice
president of supply chain development and director of supply chain, Bottling
Investments Group for The Coca-Cola Company.
•16 million retail outlets around the world that sell Coca-Cola [products]
•Buffington explains. “We do direct store delivery to more than 10 million of those
[retail outlets]

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•Although Coca-Cola is a global company, its products never travel
far to reach the final consumer , making it a local company in
each market where it operates.
•“Our business is a local business,” Buffington relates. “We typically
don’t ship Coca-Cola more than a few hundred miles; it’s all about
being responsive to the customer’s needs and the local tastes of
the consumers in every market.”

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MORE THAN 3500 KINDS OF BEVERAGES

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SUPPLYCHAINACCORDINGTOCOCACOLAINTERNATIONAL

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WORLDWIDE MARKETSHARE BYCOCACOLAIN 2014

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COCA COLA SUPPLY CHAIN PROCESS

9. COCA COLA SUPPLY CHAIN PROCESS
• To be able to offer that localized customer service worldwide, Coca-
Cola six years ago established the world’s largest lean-Six Sigma
supply chain operation to leverage best practices, processes and
operational excellence programs.
• According to Buffington, “There is efficient supply chain, there is
responsive supply chain and there is agile supply chain”.
• Coca Cola implemented just-in-time (JIT) and total quality
management (TQM) strategies to improve quality, manufacturing
efficiency, and delivery times

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1. Africa
2. Pacific
3. European Union
4. Latin America
5. Asia
6. North America
GLOBAL BUSINESS
It is organized into six geographic Operating departments:

12. VALUE CHAIN PROCESS