7. Mood Board Analysis
Is there any repetition in the images you have collected?
Repeated colours/images styles/fonts/tone/mood
• Limited colour schemes
• Black being the primary colour used
• Thriller / Horror themed
How will your mood board influence your final product?
• My moodboard will serve as a guidance for how my product
should look.
8. Informal Proposal
Current Idea
Concept Series of motion posters to advertise a movie, accompanied by a magazine spread.
Type of
products you
would make
• Motion posters, Motion magazine spread
What you will
need to make
them
After effects, Photoshop
Audience Primary audience: 18-30, Male, Type B
Secondary: 30+, Female,
9. Choices
Discounted ideas Reasons for not choosing this
project
Advertising campaign • The idea and products were too niche
and it would be too hard to gain
audience research and product research.
Horror game • I felt I wouldn’t get to experiment as
much creating a horror game, as its very
within my comfort zone and I’d like to
test my skills in a different area.
Editor's Notes
Bubbl.us or hand drawn-scanned using college printers exploring 3 potential ideas
Bubbl.us or hand drawn-scanned using college printers exploring your final idea
Bubbl.us or hand drawn-scanned using college printers exploring your final idea
Collection of images related to your product/inspirational/visually interesting
At least 15 needed
Collection of images related to your product/inspirational/visually interesting
At least 15 needed
For your idea, write a brief, informal proposal. Ensure you proof read and check spelling etc
For the audience section consider age/gender/psychographic/geodemographic/social grade etc
Discuss the other two ideas from your initial mind map and reasons for why you didn’t choose them