KAVUVILA HOUSE

1. INNOVATIVE LESSON PLAN
Name of the Teacher :
Name of the School :
Subject :
Unit :
Topic :
Anu Sree.A.J
Business Studies
Directing
Elements or process of
communication
Date :
Std : Plus Two
Str :
Avg. age :17
Duration : 40 minutes
Content Outline
Content Analysis
Terms
Facts
Directing:
Elements or process of Communication
Communication, Encoding, Decoding, Feedback.
1. The term communication has been derived from the Latin word ‘communis’
2. Communis means ‘common’
3. Communication as an exchange of facts, ideas, opinions or emotions to create
mutual understanding.
4. Communication means exchange of messages between two or more persons.
5. The message should conveys a meaning.
6. Communication is understood as spoken or written words.
7. Communication is the sum total of direct or indirect transaction.
8. Communication may be conscious or unconscious.
9. Communication is a two way process.
10.Sender or communicator is the person who sends a message or an idea.

2. Concept
Curricular Objectives
Mental Process
11.Sender initiates the process of communication.
12.Message is the subject matter of communication
13.The sender translate the idea into meaningful languages.
14.Encoding is the process of conversion of subject matter into symbols.
15.Channel is the medium or route through which the message is passed from the
sender to receiver.
16.Receiver or communicatee is the person or group who is supposed to receive the
message.
17.Receiver may be a listener, a reader or an observer.
18.Receiver converts the symbols received from the sender to give him meaning of
the message is called decoding.
19.Feedback refers to reaction, reply, response.
20.Feedback is necessary to ensure that the receiver has received the message.
Communication
Communication may be defined as “an exchange of facts, ideas, opinions or
emotions to create mutual understanding”.
To generate an idea about the concept of communication, understanding,
observing, discussing and identifying the process of communication through
brain storming, role play, group discussion and general discussion and students
develop a practical outlook based on it.
1. Retrieves or recollects or retells information.
2. Readily makes connections to know information based on past experience
and formulate ideas or concepts.
3. Communicate knowledge or understanding through different media.

3. Pre- requisites
Teaching-Learning Resources
Teaching- Learning Strategies
References
Students should have an idea about service sectors of business.
1. Usual class room aids.
2. Charts containing the process or elements of communication.
3. Activity sheets with situational talk.
Brain storming, Role play, Group discussion and General discussion.
SCERT Source book, plus two Business studies text book .
CLASS ROOM PROCESS EXPECTED PUPIL’S RESPONSE
Phase I : Introductory Phase
(Activity 1) (Brain storming and General discussion)
After the routine class room practices, teacher begins class by point out a
student and tell him “suppose you cannot attend the class today. How will you
know the portions covered by teacher?”
Teacher told another student to “imagine you have a friend in outside Kerala.
Her birthday will come next week, you wish to send a birthday card. What is
the purpose of card?”
All students are motivated and interacted
with the information

4. Teacher point out another student “Suppose your relative died suddenly.
How will you pass it with your father working abroad? And what is the
process of conveying information?”
From these, the teacher focus to high light the transaction of information.
The discussion is lead by teacher based on the following key point.
 Transmission of facts
 Written or spoken ideas.
 Relevance of passage of information
…………………………………………………..
…………………………………………………...
Based on the above lead points, learner reached to an idea of
communication
Communication
Communication may be defined as an exchange of facts, ideas, opinions
or emotions to create mutual understanding.
Phase II : Development Phase
(Activity 2 ) (Role play and Group discussion)
Teacher point out two students and tell them to communicate each other.
Situation is that wishing a student for getting second prize in inter collegiate
debate competition by other student.
From the above role play, teacher highlight the important elements
Students contribute valuable and creative
ideas or thought that focus to reach the
concept.
Most of the students meaningfully link their
previous experiences within new learning
situation.
All students are eagerly motivated

5. involved in the conversation.
By continuing teacher ask to the learners to form five base groups and
give activity sheet for writing the facts involved in it.
Teacher gives the following key points:
 …………….. Send the message.
 ……………..Is the subject of message.
 ……………..Is the medium through message passes.
 …………….. receives the message.

After the prescribed time limit, the teacher asked to the learners to present
their ideas.
Phase III: Concluding Phase
(Activity 3) (General Discussion)
Directing instructions from previously discussed details, the teacher ask
to the learner to explain the meaning of communication and its process or
elements.
Teacher display charts and motivate all learners to sequentially arranging
the concept in memory.
Finally the teacher consolidate the concept with relevant clarifications.
All group members are positively responded
and reached the concept.
Making logical and orderly sequencing
established idea.
All students generate mental image about the
concept

6. Points to be Consolidate:
Elements or Process of Communication
Review Questions:
1. What do you mean by communication?
2. What are the elements or process of communication?
3. Describe the elements or process of communication?
Follow Up Activity:
Write down various written or spoken ways of communication.
Sender Message Encoding
Feedback
Decoding
Channel
Receiver

7. 21.Sole proprietorship is also called individual proprietorship or individual entrepreneurship
22.Sole proprietorship is a form of business organization which is owned, managed and controlled by an individual who is the
recipient of all profit and bearer of all risks.
23.The word sole implies “only”
24.The word proprietor refers to “owner”
25.Sole proprietor is the one who is the only owner of a business
26.Soleprietorship business is mainly carried out in beautyparloure hair saloons etc.
27.There is no separate law that governs sole proprietorship
28.Closure of the business can also be done easily
29.Sole proprietors have unlimited liability.
30.The owner is personally responsible for payment of debit in case the assets of the business are not sufficient to meet all the
debts.
31.The owners personal possession could be sold for repaying the debt.
32.The risk of failure of business is borne all alone by the sole proprietor.
33.If the business is successful the proprietor enjoys all the benefits.
34.The right to run the business and decision making power is lies in the hand of sole proprietor.
Sole proprietor can carryout the business and plans
35.without the interference from others.
36.No distinction is made between the sole trader and his business.
37.Business does not have an identity separate from the owner.
38.The owner is responsible for the activities of the business
39.Death, insanity, imprisonment, physical ailment, bankrupt of the sole proprietor will leads to the closure of the business.
Concept Sole Proprietorship

8. Curricular Objectives
Mental Process
Pre-requisites
Teaching-learning resources
Resources
Teaching learning strategies
Reference
Sale trader is a type of business unit where a person
is solely responsible for providing the Capital, for bearing the
risk of the enterprise and for the management of business.
To generate an idea about the concept of
soleproprietorshp, understanding and objectiving, discussing,
identifying and organizing various features of the concept
through brainstorming, general discussion and group
discussion and students develop a practical outlook based on
it.
 Retrives or recollect or retell information
 Readly makes connections to know information based
on past experience and formulate initial ideas or
concept.
 Communicate knowledge and understanding through
different media
 Students should have an idea about business
 Usual classroom aids
 Activitysheet with situavatuinal talk
 Chart containing definition and features of
solepropritorship
 Story telling brain storming, general discussion and
group discussion
 +1 Business Studies text book

9. SCERT sources book.
The project is aimed to execute economic measures which are Scientifically found out and presented to people in order to
prevent permanently and study the social, environmental and health hazards created by the African Snail (ACHATINA FULICA) due to the climatic
change during South West Monsoon (June to September) in Kilimanoor Grama Panchayath in Thiruvananthapurm District.
On the basis of the survey conducted in hundred(100) of IX, X wardsof Kilimanoor Grama Panchayat, it is understood that people in the agrarian
sector is facing acute crisis due to the African snail.
In is also noticed that many environmental changes have taken place in the two wards which underwent survey.
The African Sanils multply very quickly due to the humid atmosphere and frequent mango shower becuase of the climate change. The Snails with
their hard shell Covering and Fleshy body live from 6 to 10 years. A healthy Snail lays 600 to 1000 eggs at a time. It lays eggs three to four times in
a year. These Snails which are 16 cm long and 7cm high are called 'Giant Snail'
It has been Found that out of the 100 houses which underwent the Survey 47 residents have resorted to unscientific method to destroy these
Snails.
53 residents do not use any method to destroy these Sanails. And, there is no effective method to control their Vector at present.
Experiement with Copper Sulphate (CuSO4) they have died in 2 minutes and in Potassium Permanganate Solution (Kmno4) they died in 3 minutes,
in bodo mixture when used in the ratio 3:1 they died in 3 1/2 minutes. But, in a mixutre containing Copper Sulphate Solution (CuSo4) and tohacco
decotion in the ratio 7:3 when applied, African Sanils die. Simply in 1.1/2 minutes.

10. It has effectively been proved in the above mentioned experiemnt that Copper Sulphate Solution and tobacoo decotion is 100% effective and
economic way to destroy African Snails. We are able to find a Solution to the Problems Faced by the people residing in Kilimanoor Grama
Panchayat.
We are Sure that if the mixture with copper Suplphate Solution and tobacco decotion which we have developed on experimental basis, the
problems that Keralites face due to Aftrican Sanails in areas of Agriculture, Forest, health, tourism and envronmental Sector will be solved.