Building Your Innovation Toolkit Roland Harwood Digital Health Assembly: Open Innovation 2015

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Building Your Open Innovation Toolkit
Digital Health Assembly 12/02/15
18 February 2015 1

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The Birthday Paradox
What are the chances that
two people in this room
share the same birthday?

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Birthday Paradox
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The probability of 2
people sharing the same
birthday is over 50%
with just 23 people in a
group, and 99% in a
group of just 57 people.

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3 minute JV
“A new idea is nothing more
or less than the combination
of old elements.”
James Webb Young

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3 Minute Joint Venture
1. Turn to somebody you don’t know.
2. Introduce yourselves to each other.
3. Find something you could do together.
4. Give your joint venture a name.

6. 3 Minute JV

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Open: Data > Innovation > Business
Innovating with partners
by sharing the risks
and the rewards.

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Buzzwords
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Cooperative
Collaborative Co-Creative
Closed

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Two Models of Open Innovation
• Starts with ‘what’ question: an innovation
brief detailing a specific unmet need
• Is a competitive marketplace amongst
customers, suppliers or users
• The innovation process is mediated by a
Trusted Agent
• Innovations are extracted through a
linear process
• Tend to be internal routes to market (e.g.
license deals)
Discover
• Starts with a ‘who’ question: finding
partners to explore a broad opportunity
• Is a cooperative community & process ,
with customers, suppliers or users
• The innovation process is facilitated
through a Catalyst
• Innovations are built using an iterative
process
• Tend to be external routes to market (e.g.
joint ventures)
Jam

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The Open Innovation Process
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Case Study – The LEGO Group
We helped LEGO create their open innovation strategy and develop an ideas
platform rolled out to all employees and to an external community of 500,000 people.
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2 degrees of Separation
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"There are more smart
people outside your
company, than within it.
It’s the law of numbers.
Be adaptive.”
Reid Hoffman

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Case Study – P&G
We have designed and ran various open innovation challenges with P&G, creating
new productive partnerships with their customers, suppliers and other brands.
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Give > Get
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“Connect on your
similarities, and benefit
from your differences.”
Valdis Krebs

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Case Study – E.ON
Home of the Future was a service innovation competition with 45,000 customers,
linked to a Channel 4 TV programme, that lead to 8 x £10m propositions.
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Explore > Extract > Exploit
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“Open innovation is a
U-Shaped Process.”
Paul Vanags

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Case Study - Oxfam
We worked with Oxfam to train their senior leadership team in innovation and to
design a new innovation toolkit and internal innovation platform.
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Peripheral Vision
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“Innovation is a by-product
of engaged networks.”
Verna Allee

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Case Study – Interface
18 February 2015
Interface are a $1bn carpet company who have a promise – called Mission Zero - to
eliminate any negative impact the company may have on the environment by 2020.

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Outcomes
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Outcomes
Co-created a new
open innovation
strategy that was
approved by CMO
and currently in
process of being
implemented.
100’s of social
media marketing
insights codified
and synthesised
based on 10,000’s
social media
comments.
New £10m ideas
co-created with
5000 customers
including an E.ON
electric vehicle
breakdown
recovery service
New LEGO Ideas
platform with
500,000 customers
leading to several of
LEGO’s most
profitable recent
product launches.
Flexible giving app
co-created and
prototyped with
Oxfam donors and
customers and now
in process of being
built.
Successfully
launched Somersby
in Switzerland
reaching 20% of the
population without
traditional media
activity.

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3 + 1
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1. What three things could
we take from these case
studies?
2.What one thing does not
apply from these case
studies and why?

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23. 1. Setting the innovation strategy – Vectors, Co-Lab Test
2. Finding unmet needs – Personas, Unmet Needs, Blueprint
3. Discovering new ideas – Co-Creation Techniques, Ideas Jam, Insight Crowd
4. Building prototypes – Prototyping Techniques, Prototype Evaluator
5. Developing propositions – IP Strategy Tool, Airlock, Sketch Templates
6. Making business models – Open Innovation Metrics, Business Model Canvas

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100%Open Toolkit
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www.toolkit.100open.com

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Thank You
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Roland Harwood
Co-Founder & Managing Partner
100%Open | Somerset House | London | WC2R 1LA | UK
Phone: +44 (0)20 7759 1050 | +44 (0)7811 761 435
Email: roland@100Open.com
Web: www.100Open.com
Twitter: @rolandharwood @100Open