100%Open 20133 Minute Joint Venture1. Explain what you do.2. Find out what your partner does.3. Agree what you could do together.4. Give your joint venture a name.
100%Open 2013 5Case Study 1 – The LEGO Group6 June 2013We helped LEGO create their open innovation strategy and develop an ideasplatform rolled out to all employees and to an external community of 280,000 people.
100%Open 2013 6Case Study 2 – P&G6 June 2013We developed the Airlock for P&G to source new $100m opportunities. It enabledproduct designers insight into their requirements through a confidential process.
100%Open 2013 7Case Study 3 - Orange6 June 2013We helped Orange develop two open innovation and crowdsourcing programmescreating a new service, Fun Finder, and a new Giving App, Do Some Good.
100%Open 2013 8Case Study 4 – E.ON6 June 2013Home of the Future was a service innovation competition with 45,000 customers,linked to a Channel 4 TV programme, that lead to 8 x £10m propositions.
100%Open 20136 June 2013 15Two Models of Open Innovation• Starts with ‘what’ question: an innovationbrief detailing a specific unmet need• Is a competitive marketplace amongstcustomers, suppliers or users• The innovation process is mediated by aTrusted Agent• Innovations are extracted through alinear process• Tend to be internal routes to market (e.g.license deals)Discover• Starts with a ‘who’ question: findingpartners to explore a broad opportunity• Is a cooperative community & process, with customers, suppliers or users• The innovation process is facilitatedthrough a Catalyst• Innovations are built using an iterativeprocess• Tend to be external routes to market (e.g.joint ventures)Jam