21. Understanding ‘Network Effects’
“Google gets smarter every time someone makes a link on the
web. Google gets smarter every time someone makes a search.
It gets smarter every time someone clicks on an ad. And it
immediately acts on that information to improve the experience
for everyone else.
It’s for this reason I argue that the real heart of Web 2.0 is
harnessing collective intelligence.”
53. Lorinda Brandon
“The path of an API now has gone from being a back-end programming
construct… to becoming a business and a product. That changes
the landscape significantly.
All of a sudden, your API has tiers and purchase plans to it. It becomes
exactly like any other product.”
55. pi Steve Yegge
Google v Amazon
1) All teams will henceforth expose their data and functionality through service interfaces.
2) Teams must communicate with each other through these interfaces.
3) There will be no other form of inter-process communication allowed: no direct linking, no direct reads
of another team's data store, no shared-memory model, no back-doors whatsoever. The only
communication allowed is via service interface calls over the network.
4) It doesn't matter what technology they use. HTTP, Corba, Pubsub, custom protocols—doesn't matter.
Bezos doesn't care.
5) All service interfaces, without exception, must be designed from the ground up to be externalizable.
That is to say, the team must plan and design to be able to expose the interface to developers in the
outside world. No exceptions.
6) Anyone who doesn't do this will be fired.
60. Jose Gomez Marquez
“The most surprising innovations in health care are often driven by
innovators who weren't even supposed to be playing
in the first place.
‘The medical device industrial complex will keep on chasing its
Towers of Babel only to have itself disrupted, thanks
to commoditization of sensors, more intelligent micromechanical
61. “What's traded on the market are not, as if often supposed by economists, physical entities
but the rights to perform certain actions…”
Nobel Economist 1991
65. Effective Networks & Network Effects
- How do we make it easier for our ‘constitutents’
to participate & create ‘connections’ they see as valuable?
- How do we make it easier for ourselves to identify
value from constituent participation, contributions and links?
- How do we (re)organize ourselves to best harvest the value of this
‘collective intelligence’ to boost our quality, opportunity and HCX?
66. A Simple Schematic for Enabling Open Innovation ‘Network Effects’ Architectures