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Co-Creating with Customers and Open Innovation

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Co-Creating with Customers and Open Innovation
David Simoes-Brown, 100% Open

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Co-Creating with Customers and Open Innovation

  1. 1. © 100%Open 2012 100%Open CSW Geneva 2015 101/06/2015
  2. 2. 100%Open 2015 David Simoes-Brown 1 June 2015 2 CSW Geneva 2015 100%Open
  3. 3. © 100%Open 2012 3 100%Open Networks
  4. 4. © 100%Open 2012 The 3 Minute Joint Venture 01/06/2015 4 Instant network
  5. 5. © 100%Open 2012 100%Open is dedicated to open innovation. Our network & know-how helps you co-innovate better, cheaper and faster. 01/06/2015 5 About 100%Open
  6. 6. 100%Open 2015 Innovating with partners by sharing the risks and the rewards. 1 June 2015 6 Open Innovation
  7. 7. 100%Open 20151 June 2015 7 Customer Co-Creation What if your customers were your partners?
  8. 8. © 100%Open 2012 Case Study – The LEGO Ideas We developed the open innovation programme leading to the launch of LEGO Ideas, now the most successful crowdsourcing community in the world with a million users. 01/06/2015 8
  9. 9. 100%Open 2015 9 Case Study – E.ON 1 June 2015 Home of the Future was a service innovation competition with 45,000 customers, linked to a Channel 4 TV programme, that lead to 8 x £10m propositions.
  10. 10. © 100%Open 2012 Case Study – P&G 100%Open has designed and run various open innovation communities with P&G, creating new strategies, adverts, packs and more with customers. 01/06/2015 10
  11. 11. 100%Open 20151 June 2015 11 Advantages of customer co-creation • Customers are diverse, talented and already like you • Relevant and easy to engage audience • Customer Co-creation increases involvement in your brand • CC is fast and cost-effective • You know whey they live!
  12. 12. 100%Open 2015 Innovating with partners by sharing the risks and the rewards. 1 June 2015 12 Open Innovation
  13. 13. © 100%Open 2012 Open Innovation sounds good. But how does it work in practice? 01/06/2015 13 Open Innovation
  14. 14. 100%Open 2013 Here’s how!
  15. 15. 100%Open 20151 June 2015 15 100%Open Toolkit 3 Minute Joint Venture We’ve already used two of the 100%Open tools. The 3 Minute Joint Venture is written up in our tool ‘Co-Creation Techniques.’
  16. 16. 100%Open 20151 June 2015 16 100%Open Toolkit example Give|Get Long-lasting partnerships are built on mutually satisfactory Give|Get balance. So we ask: What are we going to Give? (e.g. time/resource, licence fees, scale, development, test marketing, brand) What are we going to Get? (e.g. exclusivity,IP, concept development funding, prototyping, branding) Repeat the exercise from a potential partner’s point of view and note differences.
  17. 17. 100%Open 2013 100%Open Toolkit Demo www.toolkit.100open.com
  18. 18. 100%Open 2015 2 degrees of separation 1 June 2015 18 Instant network part 2
  19. 19. © 100%Open 2012 South Building | Somerset House | Strand | London | WC2R 1LA Phone: +44 (0) 20 7759 1050 Mobile: +44 (0) 7747 634038 Email: david@100Open.com Web: www.100Open.com Twitter: @deeyesbee @100open David Simoes-Brown Co-Founder & Networks Partner Thank you 01/06/2015 19

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