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BA401 What's the BIG Idea?


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BA401 What's the BIG Idea?

  1. 1. Corporate Presentation<br />Insight and Innovation to grow your business<br />
  2. 2. Company Background<br />Big Idea Group (BIG) uses open source networks to help leading organizations and entrepreneurs in the process of insight discovery, innovation generation and innovation execution. BIG’s online communities deliver consumer insights and critical feedback, uncovering opportunities for innovation. In addition, the company takes consumer insights and frames them as calls for innovation to its 13,000-member problem-solving and creative network. BIG then organizes, winnows, polishes and presents those innovations to clients to feed new products, services and brand development. BIG can also help launch innovations, drawing on its network of experts to bring new products and services to market efficiently and successfully. BIG, founded in 2000, is partially owned by WPP, one of the world’s largest communications service groups<br />
  3. 3. Timeline of Case<br />Collins founds BIG<br />First Hunt held<br />D’Arbeloff becomes chairman<br />First viewing of Tiny Totes concept<br />July 2000<br />Sept 2000<br />Oct 2000<br />Mar 2001<br />May 2001<br />June 2001<br />Aug 2001<br />Sept 2001<br />Tiny Totes contract drafted<br />Second Product concept sold, Initial meeting with Skil<br />Third Product concept sold, Skil letter-of-intent signed<br />Fourth Product concept sold, Tiny Totes debut at Pre-Toy Fair<br />
  4. 4. BIG – Royalty Pros<br /> BIG help companies find, refine, and monetize innovations Database of over 8,000 inventors—largest inventor network in the world— and over 200 inventions reviewed per month BIG inventor network was built via roadshows, contests, hunts, and word of mouth 60 products in development (royalty or direct deals) BIG have assisted large and small companies with their innovation flow and process: Sunbeam, Staples, QVC, Gillette, Advantus, Demco, Toys “R” Us, etc.<br />
  5. 5. Big Client Service<br />BIG can complement your existing research and development capabilities in a variety of ways. <br />
  6. 6. Insight<br />BIG connects you with consumers and constituents for insights into products, services, and marketing. We set up and manage consumer panels and communities to uncover insights that lead to innovation opportunities.<br />Stage an online consumer club to explore unmet needs and innovation opportunities.<br />Make an informed pitch, this program delivers rich findings in less than a week.<br />Get fast consumer reactions to concepts, products, and more. <br /> Experience what users are doing, perceiving, and feeling with this program that puts the camera in consumers&apos; hands.<br />Rapid Reviews<br />Video Insight<br /> Pitch Insight<br />Insight clubs<br />
  7. 7. Innovation<br /> Call on BIG open source network of 13,000 problem-solvers and inventors to solve your innovation challenges. With talent from industrial designers to marketing pros and experienced inventors BIG network can generate ideas in products, services, and marketing. BIG can also work with your customers or employees to create and develop new concepts.<br />BIG has designed and managed highly successful programs <br /> to engage employees and customers in innovation competitions.<br />Generate hundreds of ideas for new products or services in as little as three months. <br /> BIG can also tap our members for innovative branding and marketing concepts, producing dozens of fresh treatments.<br />BIG’s creative have proposed hundreds of names for new snacks, toys, tools, household appliances, and more.<br />Innovation Contests<br /> Idea Hunts<br /> Marketing Hunts<br />Naming Hunts<br />
  8. 8. Innovation Execution<br />The challenges in getting a product or service successfully launched can be daunting—especially when an innovation takes a company into radically new territory. BIG can assist by drawing on our network resources, consumer insight, and entrepreneurial experience in bringing over 80 products to market. <br />Quickly get a read on the viability of your new venture, line, or program from our entrepreneurial team and consumer panels.<br />Keep innovations on track on their way to market by consulting a panel of your target consumers.<br />Let BIG do it all—from assessment to launch. Drawing on our entrepreneurial experience and resources, we’ll independently build your raw concept into a successful venture.<br />Turning to our network of global resources, we can help introduce your product to market.<br />Opportunity Assessments<br />Market Launches<br />Business Incubation<br /> Rapid Reviews<br />
  9. 9. Process<br />STEP 1: Generating Ideas<br />Outsourced Flow<br />Hunts<br />Industry Outreach<br />Professional Inventors<br />Internet Request Programs<br />Orphaned Product & Ideas<br />
  10. 10. Process<br />STEP 2: Winnowing<br />STEP 3: Refinement<br />
  11. 11. Process<br />STEP 4: Capturing Value<br />
  12. 12. Steps<br />ContractExclusive to your area of business. Education.Series of meetings where we share experiences and observations. We develop a common view and strategy.ProcessWe establish a team, process, and criteria for reviewing innovations.Flow.Reach out to employees, customers, inventors. We have a series of programs available.ExecuteRegular movement of items through the process. Continually refine and improve the process.EvaluateIs process working? How can it be improved?<br />
  13. 13. BIG’s “Innovation Engine”<br />Outsourced Flow<br />Hunts<br />Industry Outreach<br />Internet Request Programs<br />Orphaned Product & Ideas<br />Professional Inventors<br />Superior Deal Flow<br />1000+<br />Winnow<br />100+<br />20-30<br />Refine<br />Monetize<br />5-6 deals per<br /> year vertical<br />
  14. 14. Member of theGroup<br />น.ส. ณัฐกานต์ มีสัตย์ 4902682055 น.ส. วริษฐา ภิรมย์รัตน์ 4902680521น.ส. อัจฉรา บัญชากร 5002686094นาย หฤษฎ์ พรรณพานิช 5002686185 <br />