Digital Health Creativity and National Innovation Dr. Adesina Iluyemi Digital Health Assembly: Open Innovation 2015

1. Digital Health Creativity and National
Innovation
Adesina Iluyemi PhD
Founder & Consultant,
HEALTHTRONICS Ltd.

2. Narrative
• Advices on Digital Health Innovation:
– Entrepreneurs
– Inventors
– Start-ups
• Observes Digital Health Creativity:
– Diversity of professions
– Different age groups
– Gender variation
– Occurs in many countries
– Developing different technologies
• Business model depends on national context
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3. Digital Health is:
• A Practice
– Changing health/social care and seeking behaviours
• A Service
– Transforming healthcare and personal care
• An Innovation
– Creating new products and services by combinations
• A Technology
– About combining Hardware and Software (Mobiles,
Sensors, Internet, Medtech, Biotech)
• A Business
– Generating economic values by making people
healthier
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4. Coordinated Talent
• Talents
– Clinical
– Health
– Managerial
– Engineering
– Scientific
– Business
– Technology
• Coordinated Pool of Talents
– Network of solution providers/problem solvers
– Health Service Innovation Experience

5. Systemic Talents
Countries EHR Primary Care
Adoption
(Commonwealth Fund
2012)
Healthcare Performance
(Commonwealth Fund
2014)
(Health Service
Innovation)
(Health and Clinical)
National innovation (WEF
Global Innovation INDEX
2014)
(Engineering, Scientific,
Business and Technology)
National
Entrepreneurship (Global
Entrepreneurship
Development Index 2015)
(Business, Managerial
and Technology)
UK 1 5 2 4
Switzerland 1 7 1 9
Sweden 3 1 3 5
Australia 3 7 17 3
Germany 5 4 13 11
Netherlands 6 3 5 13
New Zealand 7 5 18 Nil
Norway 8 11 14 15
France 9 9 22 12
Canada 10 10 12 2
USA 11 2 6 1
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6. Creativity and Large-scale Adoption
• Generally, most top EHR adopters are in Top
20 rankings
• EHR adoption strongly associates with:
– Healthcare Performance (Health Service
Innovation)
• Especially for UK, Australia, Netherlands, New Zealand
– National Innovation Capabilities & Capacities
• Especially for UK, Sweden, Netherlands, USA
• Moderately strong for France and New Zealand
– National Entrepreneurship
• Especially for UK, Sweden, US
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7. Paradox: UK vs. US
• UK outranks US in:
– EHR adoption
– Health Service Innovation
• US Digital Health Economy is far vibrant
• Why?
– Business Model is context-dependent
• UK
– Public Health Sector
– SMEs/Corporation Vendors
• US
– $4.1 billions VC last year
– Rising M&As
– More start-ups, spin-offs by Digital Corporations
– 55% Private care
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8. Creativity and Innovation 1.0
• Schumpeterian Innovation (Creative Destruction)
– Creativity from ‘Destructing’ legacy technologies, ideas &
businesses
– About Entrepreneurship, Commercialisation & Industrialisation
– Translating ideas into large-scale business, behaviour and
system change
• 1930’s Innovation
– Occurs within Laboratories of Large Corporations
– Mostly by Scientists and Engineers
• Business Model
– Products developed by in-house team of scientists and engineers
– Financed by in-house or by bankers
– Sold to wholesalers
– Less-demanding customers

9. Creativity and Innovation 4.0
• National/Domestic innovation (Ed Phelps)
– Creativity comes from everyone (Grassroots
innovation)
– Through self-expression, imagination and
individuality
– About Flourishing innovation inspired by
challenge and adventure
– About solving real-life problems through
interactions
– Drives Economic Vibrancy

10. Digital Health Creativity
• Conditioned by:
– Health Service Sophistication
– Innovation
– Entrepreneurship
• Creativity comes from Everywhere!
– Patients
– Clinicians
– Citizens
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11. It is about Service
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TripleTree 2015

12. Case Study: A Start-Up & NHS England
• Entrepreneur
– An Ex-NHS Manager
– Former Football trainee/Youth Coach
• Technology
– Multi-platform app
– Facilitates Clinical Communication
• Business Model
– Pilot first, Scale later
• Creativity
– Combines personal entrepreneurial & Managerial skills
(Inside knowledge)
– Leverages others’ engineering, technology & business
skills
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13. Innovative Business Model
• Innovative Business Model is a product of:
– Combining Talents
– Promoting creativity
– No ‘one size fits’ all model
• Pharma model will struggle!
• Start-up, spin-offs & SMEs will dominate
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14. Service is Complex
• Health Service Innovation Complexity
– Multiple actors
– Multiple clinical and social care pathways
– Diverse patients and presentations
– Shifting political targets and policies
– Conservative culture
• Business Model
– Balancing citizens as patients and consumers
– Hospitals-Business needs alignment
– Balancing Health Efficiency with Economic
Growth
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15. Digital Health Scalability
• Talent Diversity a measure of strong
Innovation and Entrepreneurial Systems
• Digital health adoption shaped by:
– availability of creative talents
– health service sophistication
• Scalability is about:
– Health Service Innovation
– Technology Absorption &Utilisation
– Business Innovation
– Organisational Innovation
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