Cyndi Rauch has over 20 years of experience in sales administration, support, and management. She has a proven track record of streamlining processes, building relationships, and increasing sales. Most recently, she spent 13 years as Director of Sales Administration & Marketing and Manager of Sales & Marketing at Alpha Systems, a healthcare IT company, where she unified sales efforts, transitioned to a new CRM system, increased the sales pipeline by 30%, and planned their annual user conference that was highly successful in driving sales. Prior to that, she held sales and administrative roles at Just Normlicht, Inc., gaining experience in customer service, sales support, inventory control, and implementing a CRM system.

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CYNDI RAUCH
Langhorne, PA • 215-869-9566 • cyndi.rauch@verizon.net
SALES ADMINISTRATIVE SUPPORT MANAGEMENT
EXECUTION | CRM ADMINISTRATION | SALES PLANNING & SUPPORT
SALES ACCOUNTABILITY | STREAMLINES PROCESSES | RELATIONSHIP BUILDER
CREATIVE, INNOVATIVE AND VERSATILE LEADER with broad-based experience in sales administration and support.
A strong contributor who is a resilient planner and executor; a problem solver who readily adapts to change. Builds
trustful relationships with key leaders and is a trusted advisor to them.
EXPERIENCE SUMMARY
ALPHA SYSTEMS, Huntingdon Valley, PA April 2002 to December 2015
Alpha Systems is a healthcare IT vendor serving the Mid-Atlantic States with annual revenues of $16 million. Our goal was to proactively
improve hospitals' financial outcomes by using data/document capture services and technology to improve their Return on Investment.
Director, Sales Administration & Marketing December 2012 to December 2015
 Unified and drove efficiency and effectiveness throughout the sales and marketing process
 Directed the transition from the use of ACT to SalesForce.com and revised current sales processes to align with
Company strategies
 Contributed to sales directors being accountable for “Top 5” prospects which lead to an increase in sales by 20%
 Collaborated with the sales, marketing and business development teams to create targeted and effective
campaigns to grow the Company’s sales pipeline by 30%
 Planned and executed to deliver an extraordinary Annual User Group Meeting for the 13th consecutive year and
increased attendance by 16%. This Annual Conference has proven to be the highest contributor to closed
business over the years
 Lead a responsive sales support team to allow the sales team to focus on closing business
 Created and implemented a new customer contract tracking system to improve company-wide communication
and avoid missed billings. This helped ensure contracts for our products and services were managed effectively
and in the best interest of the Company and the customer
Manager, Sales & Marketing November 2007 to December 2012
 Played an essential role in executing a sales and marketing strategy to reinvigorate sales. This work lead to
accomplishing sales of 15% growth in a down economy
 Accountable for the company-wide use of ACT and the accuracy of the data in it. This significantly improved the
accuracy of sales projections for the Company
 Created a database of technical and service-based responses to typical questions asked in an RFP for quick and
efficient completion and submission. This database improved the submission rate by 40%
 Contributed to revamping the sales process and approach to using ACT to streamline sales team efforts and
increase sales accountability
 Worked with team to create and implement a new brand for the Company’s healthcare division which included
messaging, presentations, sell sheets, new website, new tagline, and graphic design to represent new message
 Created and developed a responsive sales support team to execute on designated projects to allow the sales
directors to focus on closing business

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CYNDI RAUCH
Langhorne, PA • 215-869-9566 • cyndi.rauch@verizon.net
 Managed the marketing strategy and budget to ensure an increase in the sales pipeline without exceeding
budget
 Conducted customer satisfaction surveys annually and created a plan for improvement where needed
 Created and administered an annual Consumer Price Index (CPI) program to increase the company’s revenue by
$140K
 Conducted cost checks on all service projects to ensure the profit margin was 30% or greater
Customer Service Representative April 2002 to November 2007
 Headed the implementation and use of ACT for sales accountability and reporting
 Grew ancillary revenue by $300K by contracting with new departments in the existing customer base
 Administered customer service with exceptional reception and handling of calls to increase the rate of repeat
business
 Conducted customer satisfaction surveys to help the Company meet its mission of being its’ clients’ favorite
business partner
 Worked one-on-one with sales directors to obtain a higher level of education about the healthcare industry
 Completed projects directed by the needs of the sales directors
JUST NORMLICHT, INC., Langhorne, PA August 1990 to April 2002
Just Normlicht is a supplier of visual color matching systems worldwide, offering state-of-the-art German-made products to the graphics arts
and printing industries.
Sales Manager December 1994 to April 2002
 Responsible for selling the Company’s products within the United States, specifically the Midwest and West
Coast states
 Provided full customer service and support
 Implemented the use of ACT for sales planning and reporting
 Planned and worked several tradeshows each year to build brand awareness, increase sales pipeline and
ultimately increase revenue
Administrative Supervisor/Sales Support August 1990 to December 1994
 Liaison between United States operation and German-based headquarters
 Processed customer orders from entry to billing
 Managed accounts receivable and called on outstanding accounts
 Processed sales directors commissions
 Monitored inventory and performed inventory control procedures
 Processed export papers for foreign shipments to Mexico and Canada
Educational Background
Rider University, Lawrenceville, NJ
Bachelor of Science degree in Office Administration