1. Self-Guided Social Media
Training Presentation
Learning Team A
Jocha Gordon, William Green, Tonya Bass Cristen Yancey
AET-562
August 22, 2016
Kathryn Wyatt
2. Table of Contents
I. Overview
II. Social Learning
III. Problem Solving through Social Learning
IV. Addressing Business Issues & Strengthening Relationships through Social
Learning
V. Social Media Tools
VI. References
3. Overview
• Social Learning can be defined as learning by the social interaction where
individuals share their wisdom and knowledge with others. The purpose of
this manual is to collectively as a team come up with four social media tools
that could be used for creating an effective social learning environment
within an organization. Throughout this manual, we will discuss how each of
these social media tools, Facebook, YouTube, Pinterest and Google gives an
insight on social learning in an organizational environment.
6. Social Learning
Barriers to Effective Social Learning
• Lack of Productivity
• Privacy issues of the organization
• Security issues
Overcoming Barriers to Social Learning
• Effective training of employees
• Open communication
• Support assistance to employees
7. Social Learning
Social Learning Role in Ensuring Effective Workforce Training
• Enhance communication within the organization regardless of location.
• Add new technology to traditional classroom settings.
• Allow access to training
• Collaborate on problems within the organization.
• Increased participation
8. Social Learning
Ethical Dilemmas
• Wasteful spending
• Poor time management
• Sharing of private and sensitive
company information
Resolution of Ethical Dilemmas
• Establish clear rules and regulations
• Provide annual ethics training for
all employees
9. Level of Importance and Promoting Social
Learning
• Access to social media tools provides employees with opportunities to grow
and learn from other employees within the organization.
• The ability to network and share information about new job skills, job
promotions, and training opportunities are plentiful.
10. Problem Solving through Social Learning
Role Social Learning Play in Addressing Business Problems
• Individuals must rely on skills acquired through social to solve potential problems.
• Utilize the Personal Learning Network
• Solutions to problems can be shared instantly using social media tools.
Social Learning’s Affect on Employee’s Perception of a Problem
• An employee’s social upbringing and social consciousness may prevent the
employees from seeing the actual problem from all possible points of view.
• Cultural biases
11. Problem Solving through Social Learning
Social Learning
• Use of PLNs
• Requires no formal learning or
training.
• Happens at anytime and in any place.
• Collaborative learning
• Both require active participation and
open discussion.
Formal Training
• Creates a foundation for what is learned
using social learning techniques.
• Structured classroom setting.
• Set time and place required for training.
• Both require active participation and open
discussion.
How are problem solving processes similar and different when addressed via social learning versus formal training?
12. Addressing Business Issues and Strengthening
Relationships through Social Learning
Affect on an organization’s goals and objectives:
• Technologies get rid of many barriers that are between the learner and instructor (Bozarth,
2010).
• Social media is an alternative to the traditional method of becoming familiar with how a
company operates or expects employees to familiarize themselves concerning company
goals and objectives.
• Important company expectations can be reinforced by subordinates learning them
informally through social media training.
• Compliance of an organization’s expectations are enhanced using this form of educating.
13. Addressing Business Issues and Strengthening
Relationships through Social Learning
Indication of Success
• Learners mastering the use of the social
media site.
• Increase in usage by all employees
• Participation on the sites like creating
pages and groups
• Facilitators begin to use the sites more for
discussions, questions, and concerns.
Resource Allocation
• Time
• Human Capital
• Money (Lynch, 2011)
14. Addressing Business Issues and Strengthening
Relationships through Social Learning
Employees’ Perception of Power
• Accountability
• Transparency
• Trust
• The social learning environment
establishes employees’ perception of
power by establishing their digital
footprint.
Employees’ Relationships
• Employees learn from other
departments
• Connection with employees from all
over the country opens to door for
growth opportunities.
• Power is reflected by credibility,
professionalism, and sharing feedback
constructively.
16. Social Media Tools
Facebook
Benefits
• Easy to use
• Online discussions generate social ingenuity.
• No cost to be a member.
• Members can control who sees their information.
Limitations
• 5000 Friend Limit
• 5000 Group Member Limit
Application on behalf of Social Learning
• Teachers that use Facebook in their teaching have found
that it enhances communication between lecturer and
student.
• Facebook is viewed as great way to increase and enhance
the student experience through class discussions outside of
the classroom.
Facebook is a social media tool that is an
integral part of social learning. Millions of
people across the world use it to
communicate, share information, network,
post videos, animations, images, inquire
about various topics, and to collaborate
(Pappas, 2013).
17. Social Media Tools
Pinterest
Benefits
• Define a brand
• Allows individuals of similar tastes and interests to connect
by “pinning” and sharing information.
Limitations
• Does not integrate with website revenue
• No advertisements on the site
• No way to track traffic on the site
Application on behalf of Social Learning
• Instructors can swap lessons and share ideas by pinning
phots and blog post and search through pins on the site for
some ideas that can help bring projects to life for students.
Pinterest provides ideas, recipes, do it
yourself project ideas, and much more using
imagery that is shared by millions. Pinterest
is a visual bookmarking tool that helps you
discover and save creative ideas (Pinterest,
2016). Creative individuals use Pinterest to
share their creative side and research new
ideas for projects.
18. Social Media Tools
Google
Benefits
• Free Web Browser
• Simple Design
• Fast browser for searching
• Accessible from any device
• Great tools available (Calendar, Hangouts, Google Docs etc.)
Limitations,
• Not good for business use – Can not customize a site
• Only Google Apps are used
• Custom URL that is much longer than a traditional URL.
Application on behalf of Social Learning
• Google doc, is used in schools to helps students create and collaborate on a paper, play or
project.
• It decreases the use of paper in the classroom and allows teachers to see a writing project in
progress so they can recognize where students are have challenges.
• It is good for collaborative brainstorming creating an environment where students work
together to create ideas.
Google search, commonly referred to as
Google, is a web search engine by Google. It is
the most used search engine on the World Wide
Web, handling more than three billion searches
a day. The main purpose of Google Search is
to hunt for text in publicly accessible
documents offered by web servers, as opposed
to other data, such as images or data contained
in databases.
19. Social Media Tools
YouTube
Benefits
• Simplicity of uploading videos.
• Videos are uploaded from cameras and smartphones
within minutes.
• Comment capabilities
Limitations
• Can restrict negative comments.
• Must continue to upload interesting videos to
maintain audience.
Application on behalf of Social Learning
• Students can access it at anytime and get set-by-step
instructions to do just about anything. It is a one-
stop shop for educational videos for any subject.
YouTube is a site that allows users to upload,
view, rate, share, and comment on videos,
and it makes use of WebM, H.264/MPEG-4
AVC, and Adobe Flash Video technology to
display a wide variety of user-generated and
corporate media videos.
20. References
• Bozarth, J. (2010). Social Media for Trainers; Techniques for Enhancing and Extending Learning. San Francisco, CA:
Pfeiffer.
• Brooks, C. (2012). 7 Unexpected Ways Facebook Is Good for You. Retrieved from
http://www.businessnewsdaily.com/2534-facebook-benefits.html
• Butler, J. (). a description of Facebook. Retrieved from http://yourbusiness.azcentral.com/description-
facebook-2370.html
• Deloatch, P. (2015, May 26). The Best Ways to Use Google In the Classroom. Retrieved August 22, 2016,
from http://www.edudemic.com/best-ways-to-use-google/
• Educational Technology and Mobile Learning. (2010-2016). Retrieved from
http://www.educatorstechnology.com/2013/05/30-ways-teachers-can-use-pinterest.html
• Fuse Universal (2011, February 16). What is social learning? [Video file]. Retrieved from YouTube website:
https://www.youtube.com/watch?v=NIlwGYY0_AA
21. References
• Grimes, T. (2013). Six limitations of Pinterest for brands. Retrieved from https://econsultancy.com/blog/62714-six-limitations-of-pinterest-for-brands
• Google Search. (n.d.). Retrieved August 22, 2016, from https://en.wikipedia.org/wiki/Google_Search
• Jaworski, M. (201). How YouTube is revolutionizing education. Retrieved from http://www.dailydot.com/society/youtube-education-john-green-pbs-idea-
channel/
• Lynch, W. (). A description of Facebook. Retrieved from http://smallbusiness.chron.com/description-facebook-63730.html
• Lynch, M. (2011). Allocating Resources to Improve Student Learning. Retrieved from http://www.huffingtonpost.com/matthew-lynch-edd/allocating-
resources-to-i_b_1018778.html
• Mayo-Smith, D. (2012). The many advantages of using YouTube. Retrieved from http://www.nbr.co.nz/article/many-advantages-using-youtube-wb-
129999
• Nussbaum-Beach, S. (2012). The Connected Educator. Bloomington, IN: Solution Tree Press.
• Prescott, J. (2014). How professors are using Facebook to teach. Retrieved from
https://www.washingtonpost.com/posteverything/wp/2014/07/10/how-professors-are-using-facebook-to-teach/?utm_term=.0762c02d7c49
• Reuters, T. (2013, December 2). Responsible social media use in the workplace [Video file]. Retrieved from YouTube website:
https://www.youtube.com/watch?v=SZPbJ1NDqX8
22. References
• Robshaw-Bryan, S. (2013). Pinterest: Understanding the Business Benefits. Retrieved from
http://www.socialmediatoday.com/content/pinterest-understanding-business-benefits
• Ross, J. (2014). A balancing act: Getting your social media policy right. Retrieved from https://iapp.org/news/a/a-balancing-act-getting-your-
social-media-policy-right/
• Smarty, A. (2010). 3 Facebook Limitations You as a Marketer Should Be Aware of. Retrieved from https://www.searchenginejournal.com/3-
facebook-limitations-you-as-a-marketer-should-be-aware-of/23469/
• Reddall, P. (2016, March 13). Social Learning [3 Blue Heads]. Retrieved August 22, 2015, from https://www.elearningnetwork.org/why-cant-
ld-ignore-social-learning/
• Social Learning [Digital image]. (2015, October 30). Retrieved August 22, 2016, from https://www.pulselearning.com/blog/how-to-apply-
social-learning-theory-for-effective-elearning/
• Social learning. (2016). Retrieved from http://www.trainingindustry.com/wiki/entries/social-learning.aspx
• Twitter limits (API, updates, and following). (). Retrieved from https://support.twitter.com/articles/15364
• Wigmore, Ivy. (2016). Definition Pinterest. Retrieved from http://whatis.techtarget.com/definition/Pinterest
• YouTube. (). Retrieved from https://en.wikipedia.org/wiki/YouTube
