This document provides examples of work by Courtney H. Goldberg including websites, newsletters, blog posts, and promotional materials she has created for various transportation management organizations. It summarizes the purpose and metrics of some of her website content and highlights samples of her newsletter, blog, and social media content.

1. Courtney H. Goldberg
Examples of Work

2. www.methuenrotaryconstruction.com
Website content
Website I created
using Squarespace in
August 2014 to
supply real-time
information about a
huge construction
project that affects
thousands of
commuters each
day in and around
Methuen, MA and
southern New
Hampshire.

3. www.methuenrotaryconstruction.com
Website metrics
A monthly analysis of
the Methuen Rotary
project website
indicates that page
views and website
visits were highest(in
December and
February) when the
website was
promoted in related
newsletters.

4. www.mvtmacommutersolutions.com
Website content
Website created
using WordPress that
is currently in beta
form with an
expected official
launch date of
September 1, 2015. I
wrote all of the
content on this
website and oversaw
the design.

5. Merrimack Valley TMA
Newsletter content
Newsletter content
links to blog piece.
Click here to read this
newsletter in full.
Points to a promotion held
during Bike to Work Week.
Link to this newsletter in full.

6. Merrimack Valley TMA
Newsletter metrics
By adjusting subject line content, I was
able to increase email open rates by
500 basis points or more.

7. Merrimack Valley TMA
Blog content
Please visit
blog.merrimackvalleytma.com
to read the blog posts in their
entirety.

8. Wonder Women of Boston/The Boston Day Book
Blog content
As a member of the Events
Committee for the networking
group, the Wonder Women of
Boston, I wanted to promote the
organization through alternative
outlets. Since we have a strong
affiliate association with the
Boston Day Book, I pitched this
idea to one of the co-founders
and it was approved. See full
post here.

9. Junction TMO
Promotional material content
I created a promotional card to
support recruitment efforts for
the Junction TMO. The front and
back sides of the card are
shown above. To the left is a
poster I designed that promoted
a special raffle prize during Bike
to Work Week this year.

10. North Shore TMA and Paint Nite
Promotional email content
The email above promoted a special
“parklet” the North Shore TMA held in May
of 2014. It achieved a 45% open rate.
The email above promoted deal Paint Nite ran
in the spring of 2013 to support the OneFund
Boston. It achieved a 54% open rate.

11. Junction TMO
Social Media
I created @JunctionTMOrg in June of 2014 and I
manage its growth on a regular basis. The tweets
highlighted above and two the right depict the
the content and the reception of the tweets.
View the full feed here.

12. Thank you